Famous For: her album covers, illustration and branding at Pentagram
Paula Scher is an American designer, illustrator and the first female principal of Pentagram, which she joined in 1991. She is probably best known for her recent work on large brand projects such as Citibank, Windows 8, MoMa and The Metropolitan Opera in New York.
In saying that, she has been recognised with more than 300 awards from international design associations, with work being showcased in the Museum of Modern Art, the Library of Congress, the Museum für Gestaltung and the Centre Georges Pompidou.
Outside of actually designing, she is a well-known educator, teaching at the School of Visual Arts in New York City. Her 2008 TED talk entitled “Great design is serious, not solemn” can be viewed below. Continue Reading →