Just so y’all know, I’m embarking on an 8 week road trip across the US, from this Friday until just before Christmas. Yeah, you’re jealous, I get it. Now move on. Continue Reading →
Graphic Design Blog
Famous For: his design of motion picture title sequences, film posters, and corporate logos. Continue Reading →
Brand strategy is defined as your long-term marketing or business plan for the development of your brand with an aim to achieving pre-defined goals. A properly designed and well-executed branding strategy will affect every aspect of your business and will be directly linked to your consumer’s needs, emotions and the competitive environment you work in. Continue Reading →
If you’re a new start-up or small business it can be difficult to see why you should invest in branding. You’re not trying to battle with the big brands but who says you won’t be in the future? Starting strong with a clear and defined brand identity sets you in good stead for success.
The most profitable and successful global companies are instantly recognisable through their brand. From Apple to Google to Coca Cola, each has an obvious visual impression which jumps into the mind when you think of them. Without their strong brand identity, these companies would not have reached such great heights. Continue Reading →