How Does Branding Help a Startup?

How Does Branding Help a Startup?

Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups.

Without a good brand, your company might as well not exist in the consumer’s mind.

And unless you’re selling something so basic that only the price matters (and you can significantly undercut other people’s prices, possibly by not spending any money on branding) you’re going to have to spend money on branding.

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