Graphic Design Blog
Logo Design Tips, Freelancing Advice and Brand Inspiration.
Are Vehicle Graphics an Effective Advertising Tool? According to Marketing Experts, vehicle branding is an exceptional medium with few downsides.
What is the Best Invoicing Software for Freelance Graphic Designers? Check out these Accounting Solutions Reviewed for Small Businesses and Freelancers.
Using a grid system seems to be one of the hottest recent ‘trends’ in designing logos, but in reality, grid systems have been used in print publications for centuries. Newspaper and magazines have utilised various grid systems with great effect in highlighting the most important elements of a page. Website designers have been using grids for quite a while and the process has also muscled in on the logo design industry.
Marketing experts claim that consumers only remember your brand after 6-7 encounters. Clearly then, companies must pay close attention to every brand interaction and ensure that it leaves behind a positive impression.
In the field of logo design, you will find that most logos consist of lettering, often called a logotype, and a symbol or icon called a logomark. But what do these terms mean? What are the differences between a logotype and a logomark?