There is a lot of confusing terminology surrounding Brand Design services, from Corporate Identity to Brand Strategy to Brand Identity and Brand Marketing. Briefly, I will break down the definitions of the phrases so as to hopefully clarify a little of what I’m describing.
Your “brand” or “brand image” is the reputation that the company has within the marketplace, how it’s perceived by the outside world including the existing and potential customer base. It’s also a communicative tool that connects people to the product or service, helping them relate to it, and if executed successfully will persuade them to follow a command: “Buy me”, “Use me, not the other guy”, “Choose me, I’m better than the rest!” etc. – the brand therefore, cannot be created specifically by a designer, it’s how the public react to the visual or tangible devices created in what I describe as the “brand identity”.
A product can be quickly outdated, but a successful brand is timeless.
- Stephen King
So the brand identity is the collected principles or visual elements (such as the logo, the stationery, the signage and advertising, etc.) that make up the company’s public face. It’s the essence of what the company is all about, what you believe in and want to represent in your approach. The goal is to make the identity coincide with the image. Unlike the brand image, the brand identity can be designed, and that is what I do within my brand design services.
The brand identity can make or break any company. If it fails to cohesively reflect a business’ principles and does not sufficiently state what they can offer the consumer, then a poor brand image will result, which can often lead to disastrous results.
With the right branding, businesses can increase their product’s perceived value, establish relationships with their customers that span ages and borders, and nurture those relationships into a lifelong bond.
- David Airey
If you are interested in a more developed brand design services, I can tailor a specific set of materials to your requirements. If all you need is the business cards and stationery, that’s perfectly okay. If you need a complete re-branding package to include web and social media branding, then that’s fine too – get in touch and I’ll see what I can do.
The terminology can be a little daunting and overwhelming, but we can talk through every step of the way to make it as clear as possible. If you require any brand identity services please feel free to Request a Quote.
If you want to see examples of my brand design services in the portfolio have a look here: http://inkbotdesign.com/portfolio/
Brand Design Services
- Company Re-branding
- Corporate Stationery
- Collateral Design
- Branding Guidelines
- Brand Consultation
- Web Branding
- Mobile & App Branding
- Social Media Branding