Tips & Benefits of Writing about Design

Tips & Benefits of Writing about Design

What does design have to do with writing?

Shouldn’t you just create the design and let the audience form impressions?


Designers have to handle writing on several occasions.

When you communicate with potential clients, you’ll write about the design you plan to create. When you develop it, you’ll explain the symbolism behind it.

If you don’t know how to express yourself, even your best work may go misunderstood. You need to present it to your clients.

Sometimes you’ll need to explain things to your audience.

It’s great to have a few sentences for each design in your portfolio, too. Moreover, if you plan to start a blog to establish the status of an expert, you’ll need to write.

Benefits You Get through Writing about Design

You Clarify the Message Behind the Design

Maybe the message you’re trying to convey through the design isn’t obvious.

Let’s say you design a graphic of a geisha with a katana. There’s a story behind that design. It’s a geisha who wants to become a samurai but is only valued for her beautiful looks.

You target equal rights and feminism. But not everyone will get the message if you don’t express it in words.

Sometimes it’s not enough to let the design speak for itself.

Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • English (Publication Language)
  • HarperCollins Leadership (Publisher)

You Can Write about the Designs of Others

Top 100 Graphic Design Blogs Inspiration

The digital footprint you leave is critical.

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When you want to attract new clients, they will google your name. What if they find a nice blog where you talk about successful and unsuccessful designs?

That’s enough for them to see you as an expert at what you do.

When designers want to develop an excellent online reputation, they usually get help online.

If you work on your writing skills, you’ll handle that part without investing money in each article.

You’ll Explain the Process

Logo Design Process Branding Agency Steps

When you work in a team, you’ll need to share details about the design process. With that, the other team members can make suggestions, so you’ll fix small issues on the go.

Good communication within the team is crucial for the success of a design project. Most of that communication will be written. You’ll need to deliver clear instructions and updates.

You’ll Become a Mentor

Leadership Branding

Your designs are what makes you a good designer. However, there’s something else: experience.

If you’re able to share that experience with others, you’ll help other designers grow. We’re talking about mentorship, which makes a big difference in the industry.

You probably read some of the greatest books about design. They helped you become better.

They helped you approach the design process from a new angle. They inspired you to experiment with different techniques. You can do the same thing for other designers.

You’ll Improve Your Communication with Clients

Understand The Client

How do you search for work as a designer? Is it through a freelancing platform? Is it through LinkedIn?

Whatever the case is, you make the initial contact with a client through a written message.

You write about the best designs you’ve created. You share some ideas about the plan that would work for them.

Sure; Skype interviews are effective. However, even in that case, you need to talk about the design. When you improve your writing skills, speaking will be more natural as well. The logical flow is the same.

You Can Become a Team Leader

Brand Leadership Books

Let’s say a client loves your work and they want you to lead their team. You’ll establish the main principles of the project, and you’ll delegate tasks to the other members.

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You’ll have to discuss the ideas. You’ll have to consider the progress they make. You’ll communicate about their design, and you’ll push them to the point you want them to achieve.

This requires some writing skills since most of the communication will be done via email or a collaboration platform like Proofhub.

Tips: How to Write about Design

Okay. It’s clear.

You can only benefit from developing writing skills. There’s nothing to lose.

However, how do you get good at writing about design? Here are a few tips to help with that:


Amazon Book Reviews

If you want to write well, you have to know what good writing looks like.

Start browsing through some of the best design blogs.

However, this time, you won’t focus on the design and the processes they explain.

You’ll focus on an element you tend to ignore: the content.

Note how the blog hosts keep your interest.

Each of them has a different style of expression.

Pay attention to the unique voice; you’ll need to find your own.

Keep It Simple

Keep It Stupid Simple

Minimalism is great for design. If you clutter your projects with too many elements, no one understands the message.

See? You already know the main rule for successful writing.

You have to keep your expressions simple. Don’t try to make the message more appealing by using flowery language.

Just say what you need to say in the most direct way possible.

What’s the design about?

When you’re talking to clients, especially, the message has to be spot on.

No one has time to read endless email messages just because you got a bit too inspired. Keep the message short and simple!

Make It Relevant to the Audience

Identify Target Audience

Who’s reading this?

If it’s a client, you’ll write how they will benefit from a particular design that you intend to create. If you’re trying to justify the design you created for them, you’ll emphasise its strengths.

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When blogging, you’ll write more detailed how-to posts. You’ll also offer opinion pieces, which go in depths discussing someone else’s design.

However, you’ll also keep in mind that you’re writing this content for beginners so that you won’t use slang and you’ll make it easy to read.

Before you start writing anything, ask yourself: “Who will read this?” Then, tailor a message that’s appealing to that reader.

Start with an Outline

Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • Hardcover Book
  • Wheeler, Alina (Author)
  • English (Publication Language)
  • 336 Pages - 10/24/2017 (Publication Date) - Wiley (Publisher)

What do you do when you’re about to start a new design? You sketch so that you won’t lose that first spark of inspiration.

You’ll do the same thing when writing. The outline is practically a sketch.

Whether you’re writing a blog post, email message, opinion piece, or anything else – you need the outline.

What will the content be about? What points do you plan to cover? How long will it be? What ideas do you have for each section?

Think about these points and develop a detailed outline. Then, you’ll just fill it in with content. Easy!

Find Your Voice

Authentic Brand Voice

You did it when you developed your unique design expression. Even when you work for different clients, you leave you in the design.

The same thing goes for writing.

You can experiment with different styles of expressions until you find the one that expresses your personality.

Are you a humorous or a serious person? Are you a perfectionist who pays much attention to details? Just be yourself!

You need your own writing style, even when you’re trying to craft content that the readers will like.

Start Your Own Blog

Best Design Blogs

Did you start your blog already? You may have a design portfolio, just like any other designer does. However, the blog gives you more space to talk about the designs of others.

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The good news is that it’s easier to write about other people’s work than to discuss your own.

You already have opinions. When you see a particular design, you know what’s great about it. You can also criticise its weaknesses. Why not do it in writing?

The blog will give you an authority in the niche.

When you apply for a job, and the client visits the link from your resume, they see someone who knows the theory.

Of course, they will also see your original designs on the blog. Double benefits!

Write How-To Guides

How To Use Graphic Design To Sell Things
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 
  • Harper Design Intl
  • Hardcover Book
  • Bierut, Michael (Author)
  • English (Publication Language)
  • 320 Pages - 11/03/2015 (Publication Date) - Harper Design (Publisher)

This is the easiest type of content to write. It’s great for your blog. You’ll create different types of design, and you’ll explain the steps behind the process.

This is how you get into the role of a mentor. Designers who are just starting their journey will appreciate you.

If you make the blog popular, you can start selling online courses on design.

Writing skills are essential for such a huge step. However, with enough practice, you’ll get there.

How-to content is easy. You already know the process behind each design you create. Just explain it with simple words.

Write about Your Inspiration

Design Inspiration Quote

You want to create a great design that celebrates women. You think of a geisha who wants to become a samurai. The vision is vivid, and you want to start designing right away.

Wait; why don’t you note down this inspiration first?

Words are faster. You can note down a few ideas with the initial sketches. They will help you preserve this spark of inspiration. If you start designing without writing, you’ll go with the flow, and you might lose the cool idea.

Always Edit

Edit Writing About Design

This is another rule that’s similar to the design process.

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The first version is never good enough. It would be best if you polished it up until you’re sure it’s ready for people to see.

It’s smart to hire an editing service like Essay Have, at least for the first few pieces of content you write. The editor will preserve your style of expression.

However, they will make the content better in terms of readability and grammar. When you see it improved, you’ll figure out your own flaws. You’ll be ready to start improving.

Writing about Design Is Not That Hard

You already know what your message is. When you have that personal inspiration, the words will just flow.

Even when discussing someone else’s design, you already know what to say. It’s just a matter of putting ideas on paper.

Every designer can be a good writer. They have a high starting point: tons of creative potential. They only lack some practice.

However, that can be arranged, right?

Author Bio: Eugene Eaton is a British blogger for a Ninja Essays, who is into stand-up comedy. His favourite comedians are Louis CK and George Carlin. A good morning laugh is what keeps Eugene upbeat and motivated through the harsh day.

Last update on 2022-10-03 / Affiliate links / Images from Amazon Product Advertising API

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