Web Design Mistakes That Do Happen Even If They Shouldn’t
It is 2019, and we are still talking about lousy web designs.
Some of the websites are so poorly designed; it is as if the designer was only concerned about integrating everything they knew without paying user experience any mind.
Here is a little tip: it is the design that attracts, not the features because no matter how great web features you have, you will have a hard time retaining visitors due to poor design.
Because of this, we will be sharing a couple of design mistakes that you need to get rid of!
1. Videos or Music on Autoplay
Websites that have videos or music on autoplay is a major pet peeve for many individuals.
Not only is the music/videos uninvited, but it also slows down the pages that need to be fast.
Generally, online audience will wait around three seconds for a page a load.
However, with the autoplay setting on, the web page does not become fully functional unless the video/music has fully loaded.
This drags down the loading time, and before you know it, your visitors have already hit the back button.
This issue is made worse if the video is in HD quality.
This means that if a visitor has a weak data connection, they may be forced to wait around for some time.
Also, the majority of the people are already listening to something, so if your tab starts playing audio or music from the video, your tab will be the first one to be closed.
Although many website owners incorporate this option to help their visitors, it ends up doing precisely the opposite of the desired effects.
2. Cluttered Pages with Zero Whitespace
Your web design should not feel like a treasure map where one clue leads to the next one.
Instead, it should be like crisp white paper that only has relevant yet essential information on it.
This is exactly what users expect when they visit any web page.
Often, the web pages contain a bulk of information with no clear guidance.
On top of this, designers sacrifice white space to make further space for their content.
Too much information crammed into a single web page would only overwhelm the visitors.
Or in other words, they will hit the back button before the page has even correctly loaded.
Maintaining a logical reading order still does not give you a green ticket to eliminate white space.
Even with the right hierarchy, cramming too many details within a single page will always put off readers.
3. Lack of a Search Box
The majority of the users do not have time to navigate the website to look for specific something.
This is where the need to have a functional search box becomes apparent.
Search boxes are not only convenient, but they are also a crucial element in improving user experience.
With a small website, skipping the search box is acceptable.
However, lacking a search box is a cardinal sin if your site has 10-12 pages; with each one having sub-pages.
Keep in mind that websites are prone to getting big over time and by providing a search box, you will be making it easier for users to look for suitable information quickly.
4. Overdose on Visual Elements
Too much of anything is just wrong, and the same goes for visual elements.
Having too many visual elements in the form of videos, gifs, and images, etc. not only clash with each other but also take a toll on the load time of your website.
On top of this, many of the integrated images are not optimised for high speed.
Although background images or videos may add a nice touch, they are a bad design choice when too many of such elements impact the load time.
Want another reason as to why too many visual elements are a bad design choice? They are distracting.
Nowadays, visitors like more straightforward sites where they can find the desired information quickly.
If the website contains too many eye-catching visuals, the visitors may need additional time to navigate your website.
So, visuals are a big no-no if they are screaming for attention.
5. Still Entertaining Flash Player
What once was an important feature has now become a redundant element in many websites.
There was a time when Flash Player by Adobe supported the majority of videos and games.
However, the inception of Apple forced the software to spiral downwards.
Apart from the fact that Apple products do not support Flash, many new websites and famous web browsers are also phasing out the support for Flash Player.
But, the main reason why Flash Player is suddenly on bad terms with every new internet browser is that it has failed to keep up with the changing times.
Flash Player is a closed source that sucks battery and memory of any device simultaneously.
Additionally, it is riddled with security loops and unpatched codes that have proven to be a hotbed for cybercriminal activity.
This information alone provides web designers with enough proof to abandon Flash before its official doom in 2020.
So, if your web design includes specific features that still depend on Flash Player, consider replacing the elements with something else!
6. Skipping Contact Information
As more and more malicious websites are making their way to the internet, the online audience is becoming more sceptical when it comes to browsing the web.
To save them from online scams, many web users have started looking at specific hints to identify an official page from a fake one.
One such hint is the availability of the contact information.
So, if you want to enhance the user experience, you must provide an authentic email address along with a toll-free phone number so that users can contact you in case of a bad experience.
Even if you are providing contact information, make sure it is in an easily accessible place.
Most people expect the information in a separate “Contact Us” page which they can access from the main menu.
Make sure that you create a separate page apart from including the contact information in the header or footer of your homepage.
Also, you need to include as many contact options as possible as some users prefer to call, some prefer to send an email while others prefer to leave a Facebook message.
If necessary, you can also embed a Google Map on your contact page to help your local customers find your venue. In short, you must be ready to cater to all the users’ unique needs!
A website’s navigation needs to be as easy as ABC, and if it is taking some time for your users to find something, you need to bin everything and start fresh.
An excellent example of great web design is when it takes users a few clicks to reach their desired section.
However, the lack of menus and sitemaps further add to the difficulty of the visitors.
When it comes to mobile screens, web designers often forget about improving the navigation experience for mobile consumers.
Even if you are providing a good desktop experience, it does not count since you are ignoring the Responsive Web Design (RWD) aspect of your website.
A good rule of thumb is to analyse and improve the navigational experience for desktop as well as mobile consumers simultaneously.
8. Using a Strong Colour Scheme
Nowadays, websites opt for complimenting colours in subtle shades and pastel hues.
However, you will be surprised by the number of websites that still insist on using intense, harsh colours.
There is nothing wrong with using harsh colours in combination with soft colours, as many designers employ this as a strategy to bring attention to the right buttons.
However, using clashing colours with the shades of the same intensity will not only overshadow the content but will also confuse your visitors.
Web designs that incorporate intense hues with no contrasts will get you nowhere.
If your goal is to put off visitors, then it may help you achieve this!
The tricky part of designing a website is getting everything right.
No matter, how careful you are, no matter how many companies you hire for web design and development services, or how many hours you put into this process, there is no guarantee that you will get everything right in the first try.
The best designer is the one who learns from mistakes and moves on.
It does not even matter if you have multiple elements of bad design within your website.
Now, that you know what those elements are and how they can impact your audience, you can work towards eliminating the issues!
We know, renovations do not come cheap and spending more money on something that has already drained your resources is not the most economical of options.
However, your website is your online representative, a brand face, which can buy over customers by simply performing better.
So, would you want something cheap representing your business online when you have the option of polishing everything?
Think about it but do not take too much time as it may cost you your customers!
Author Bio: Nouman Ali is a serial blogger with a technical and business background. He loves writing about digital marketing, IT industry and workplace productivity. He is currently the content writer at Dynamologic Solutions.