Top 10 Must-Have Web Design Elements In 2020
New styles and web design elements emerge and become trendy frequently.
The main driving factors being the need to keep your leads on the page and impacting the audience positively on how they perceive your brand.
This includes keeping the website visually appealing, brand-focused, and easy to navigate.
However, creating an impressive site from scratch is not easy.
Given the focus and energy being channelled towards improving audience experience in the online niche, web designers are expected to create something that stands out by balancing their prowess and innovativeness.
The appearance of your site determines various aspects, including brand image, SEO, and Google ranking.
Some web design elements help to tell stories and explain your brand while others work to improve how content looks on specific devices.
The visual design defines the look of the website.
A good website is one in which the design matches the functionality. A pleasing and natural website is impressive.
Ensure that the elements selected do not interfere with the functionality and content.
The website design must ensure that the content can convince users to spend more time browsing through the same to check for content.
The visual presentation of the content should create interest in visitors.
The design of the website and branding should be unified for the site to attract more traffic in the long run.
Thus, the website needs to focus on basic web design principles and elements to create quality work.
A good web designer should have knowledge as well as experience when it comes to the application of design rules on their projects.
Visual design entails various aspects including but not limited to the following;
● Shapes – The choice of your configurations determines the general outlook of the website. The website should use spatial areas to separate and differentiate sections in various ways. The fields must differ in both texture and colour.
● Colour palettes – A colour palette defines the combinations of different colours web designers use to differentiate elements on a website. The choice of colours helps in creating more depth, as well as emphasised content. Using the right colours helps in increasing sales conversion rate.
● Texture – Web design experts can use the surface of the site to direct the attention of the visitors to specific elements. Repetition of a particular visual design pattern often creates a pattern. However, it is essential to select the right visual design.
● Typeface – The choice of the font determines the kind of message a business sends to its potential customers. The typeface can represent different tones to create the website. The message will be perceived depending on the alignment, spacing, font, shape and size, among other aspects.
● Form – Use different colours, textures, shape, and other elements of differentiation. The best visual design is based on 3D objects. Designers can utilise various options within their reach to generate attractive and outstanding designs for businesses.
● Contrast – The application of variation is among the most common practices as far as visual design is concerned. A website without distinction appears dull.
2. User-Triggered Animations
The use of animation is another element that has gained popularity in recent times.
The animations are often triggered by some action or input whose source remains unknown.
They can be used to enhance user interactions while on the site.
They have also changed the perspective of most persons when it comes to an understanding of the written form of communication.
The use of animations adds a new dimension to design elements and makes the website more appealing.
The designer has to ensure that he or she matches the emerging trends in the field of web design.
The type of interaction creates the best platform for engaging the viewers as well as slows them down whenever they are visiting the site to figure out the message of the animations.
3 – Voice User Interface
Voice User Interfaces (VUI) has become part of web design in recent years.
The tool makes human interactions with the internet more accessible.
The element uses the recognition of speech to figure out spoken commands as well as answer different questions.
However, technology cannot be used to control web sites entirely.
Some of the companies that have invested a lot in this sector are Facebook, Google, Apple, Amazon, and Microsoft, among others.
For instance, an iPhone IOS 13 has a voice control feature that helps users to control different aspects of the device without necessarily laying a finger on the same.
VUI helps transform web interactions by making them more accessible.
3. AI and Chatbots
Companies are shifting from hiring customer care operators to the application of a virtual customer assistant (VCA) system.
The integration of VCA makes the customer experience more worthwhile.
The effectiveness of chatbots and AI is higher compared to human agents.
Customers expect to get their queries resolved 24/7, and human agents, at times, fail to meet their needs.
Chatbots can be used to field questions at any time of the day through live chats.
They can also guide visitors to specific areas to get information on different aspects.
For example, if one wants to book a consultation, this feature will make the process a breeze.
The chatbots, however, come with limitations on how they can deliver their services at some point.
The chatbots cannot respond to some questions, especially if the customer decides to switch from one end to another.
4. Artistic Illustrations
The adoption of artistic illustration on websites has registered fast growth in recent months.
The pictures are detailed and well-executed.
The figures make a website not only appealing but also more informative.
Web designers can use this technique to create a site that meets the requirements of the clients in different fields.
Fixate and DottedSign are among the best examples of websites that have utilised this aspect.
5. 3D Everything
The 3D designs often create a sense of uniqueness as well as realism.
We started seeing this trend in recent months, and it seems to be on the rise.
The design gives web users a little more experience than they expect.
The 3D models help visitors to be attracted to every page, therefore, increasing their chances of answering the call to action (CTA).
The application of 3D has been noted to influence the site conversion rate.
A good designer will anticipate the thoughts of the visitors.
The right website will directly address the needs of potential clients immediately.
A website should have a landing page so that visitors can easily find products, services, or any information they need.
Enable the filter feature for visitors to access what they want with ease.
7. Web Friendly
Besides having a beautiful and easy to use the website, the degree of friendliness cannot be overlooked.
The designer should utilise alt tags and metatags to improve the ranking of the website on Google.
The designer should be familiar with different search engine placement techniques to create something eye-catching.
Web friendliness can be left out when discussing the elements of a good website, thus pay attention.
8. Turnaround Time
A website will not bring you anything if it is not working correctly.
It takes time and creativity to design an excellent site.
The value you lose increases when the quality of your website is too low.
It is better to spend more cash to create a quality site than squeezing your budget only to end up with a slow platform.
Visitors will get frustrated and turn to competitors’ websites.
Professional web designers create dropdown menu UI design that clients find easy to use.
Most businesspersons fall to the trap of creating overly animated sites, which works against them in the long run.
The viewer should know where exactly she or he is on the site.
A simple map with the streamlined design will give the audience an easy time browsing through your website.
Although this sounds elementary, most of the designers often fail in this area.
10. Mobile-Fast Experience
Do you know that some of the visitors never want to waste time going through the entire site on their mobile devices?
This kind of visitor wants to access the information they are looking for at first glance.
The visitor might even be looking for contacts or your business address.
Such type of visitors finds it hard to check through sites with disorganised information.
A good website is well-organised and straightforward.
Place the critical information at a specific point on your website for quick access.
Do not hide crucial details that matter to visitors.
Frustrated visitors will, without a doubt, seek other alternatives if the website does not provide the information they need.
Creating an accessible platform is among the basic web design principles and elements.
In conclusion, optimising web design elements and keeping up with recent trends is among the first steps in building your brand.
A well-designed website will quickly turn visitors into the audience.
For the e-commerce industry, business owners should also work on various site design elements to increase conversion rate and profits.
Additionally, the general outlook of your site is an essential component of the website; hence you should put more emphasis.
Through the first impression, you can attract and retain more traffic to your site without going through much hassle.
In essence, the website should be clean, simple, and intuitive while still communicating your brand.
The items on every page should be orderly and organised.
Always update the website back-end and install a quick respond element to increase the conversion rate is equally critical in web design.