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6 Tips in Choosing a Top SEO Agency

6 Tips in Choosing a Top SEO Agency

These days, a solid search engine optimisation or SEO campaign is a vital digital marketing component for all businesses across every industry. 

But it’s not an easy strategy when every other entrepreneurial venture aims to rank high in the search results. 

To increase online visibility and stay at the top of the SERPs or search engine results pages, a company has to hire experts who can deliver the desired results. 

However, selecting a top SEO agency can be daunting, especially since many emerging agencies exist. 

To make things easier, we’ve outlined some things you must look out for in this article when choosing the right SEO partner.

1 – Look at their portfolio

Before committing to a top SEO agency, you must check their work first. And there’s no better place to start than their online domain. 

Have they optimised their website successfully for the search engines? Does it appear high in the search rankings for the targeted keywords

If the agency hasn’t developed a solid online presence for themselves, there’s a good chance that they’ll fail to produce results for you. 

Don’t forget to check the businesses they’ve promoted and look at their search rankings.

2 – Make sure it’s an ethical company

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It’s always a good idea to become familiar with the fundamental principles of SEO. 

Understanding how the strategies work and how they realistically achieve the intended results will enable you to distinguish an ethical SEO agency like from those that use Blackhat practices. 

So, always ensure the firm adheres to and complies with SEO guidelines. In this way, you’ll avoid penalties that can set your SEO efforts back. 

3 – Be wary of unreasonable claims 

To follow up with ethical practices, you must pay close attention to the claims and guarantees the chosen agency makes. 

Those who make unreasonable promises are either using Blackhat techniques or don’t know what they’re talking about. 

In either case, it’s best to avoid these SEO companies at all costs and look for experts elsewhere because they’re likely to cause more damage than help your business achieve good search rankings.

4 – Read up on reviews 

It would be best if you didn’t take the word of a business as gospel. They need to draw in customers, after all. 

And if you want to get more objective insights, you’ll find them from past and present clients. 

So read up on some reviews, but don’t limit it to testimonials on their web page. 

Look to other sources like social media and review websites. You’ll have a greater chance of getting the truth about the business by doing so.

5 – Look for transparency 

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It’s always an excellent sign if a top SEO agency is more than willing to address your concerns and respond to all inquiries. 

Conversely, those who are more secretive regarding their practices and processes might use shady techniques and operate with less than ethical standards. 

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Therefore, you must seek transparency from the agency you partner with. 

6 – They provide detailed reports

One of the reasons SEO has become commonplace in the digital marketing world is that it’s as measurable as effective. 

It can show you what areas are working and those that require attention and adjustment. 

While tools like Google Analytics can help, you must look for SEO specialists who can carefully analyse the campaign and deliver a detailed and comprehensive report.

More importantly, they must also know how to correctly interpret and analyse their observations. 

If they do, they’ll be able to make the necessary changes and improvements to help your business move forward.


Every business needs a robust SEO strategy to attract consumers and remain relevant in their respective industries. 

But to achieve the intended outcome, you must have a top SEO agency as your partner. So be sure that you consider the above tips when looking for an agency. 

It will help you find specialists who can best fit your needs.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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