Unlike other dry business books, Work for Money, Design for Love is a refreshing, a straightforward guide from Logo Design Love writer and international designer David Airey answers the questions all designers have when first starting out on their own.
In truth, Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business (Voices That Matter) used to be inspired by the many questions David receives on a daily basis from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.
How do I find new clients? How much must I charge for my design work? When must I say no to a client? How do I deal with difficult clients? What must I make sure you include in my contracts?
David’s readers – a passionate and vocal group–continuously ask him these questions and many more on how to launch and run their own design careers.
With Work for Money, Design for Love, David, in the end, answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience in addition to those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka.
Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
Work for Money, Design for Love
- Series: Voices That Matter
- Paperback: 288 pages
- Publisher: New Riders; 1 edition (November 22, 2012)
- Language: English
- ISBN-10: 0321844270
- ISBN-13: 978-0321844279
- Product Dimensions: 5.5 x 1 x 8.5 inches
- Shipping Weight: 1.1 pounds