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Thinking with Type

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Thinking with Type, A Critical Guide for Designers, Writers, Editors, & Students is our all-time best selling book is now to be had in a revised and expanded second edition.

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Thinking with Type, A Critical Guide for Designers, Writers, Editors, & Students is our all-time best selling book is now to be had in a revised and expanded second edition.

Thinking with Type is the definitive guide to the use of typography in visual communication, from the printed page to the visual display unit.

This revised edition includes forty-eight pages of new content, including the recent information on style sheets for print and the web, using ornaments and captions, lining and non-lining numerals, using small caps and enlarged capitals, in addition to information on captions, font licensing, mixing typefaces, and hand lettering.

All the way through the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them.

Thinking with Type is a type book for everyone: designers, writers, editors, students, and any individual else who works with words.

The preferred online companion to Thinking with Type has been revised to reflect the new material in the second one edition.

Thinking With Type is a well-structured book that does not bombard the reader with type-speak.

When new terms are introduced, they are defined and illustrated in a no-nonsense way.

The book comprises three main sections, namely LetterGrid and Text.

The first section of the book, Letter, briefly introduces type with a very short history, looks at type classification (Humanist, Modern, Transitional et. al.), designing typefaces and screen fonts.

Selecting type with wit and wisdom requires knowledge of how and why letterforms evolved. — from Thinking With Type

The second section, Text, deals with some of the finer details like kerning, spacing and alignment and includes some simple type exercises.

The third and final section, Grid, is concerned with the Golden Section and the importance of grids in controlling and presenting type.

Thinking With Type

  • Paperback: 224 pages
  • Publisher: Princeton Architectural Press; Revised, Expanded edition (October 6, 2010)
  • Language: English
  • ISBN-10: 1568989695
  • ISBN-13: 978-1568989693
  • Product Dimensions: 7 x 0.8 x 8.5 inches
  • Shipping Weight: 1.4 pounds

 

 

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