The Elements of Graphic Design

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The Elements of Graphic Design has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships.

The Elements of Graphic Design, Second Edition is now in full colour in a larger, 8 x 10-inch trim size, and accommodates 40 percent more content and over 750 images to give a boost to and better clarify the concepts in this thought-provoking resource.

The second one edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and a lot of quotes supported by images and biographies.

This pioneering work provides designers, art directors, and students―irrespective of experience―with a unique approach to successful design.

Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read.

Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader.

Offering a new way to consider and use the four design elements, The Elements of Graphic Design is certain to inspire better design.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art.

Our titles cover subjects such as graphic design, theatre, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more.

Whilst we do not aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive.

We continuously publish in areas overlooked by other publishers and welcome the writer whose expertise can help our audience of readers.

 

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