An outspoken voice on the planet of graphic design for more than twenty years, Paula Scher has developed an around the world reputation for her bold, brand new graphics and her incisive, every now and then stinging, critiques of the design profession.
In Make it Bigger, Paula Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the vital leading designers in the USA, and most likely the most famous female graphic designer on the planet.
Pointed and funny, it's an instructive guide for all individuals who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals.
Make it Bigger provides a survey of Scher's groundbreaking work, from her designs as an art director at Columbia Records, to her identity for New York's Public Theater, to her up to date work for the New York Times, Herman Miller, and the American Museum of Natural History's Rose Center planetarium.
Make it Bigger
- Hardcover: 256 pages
- Publisher: Princeton Architectural Press; 1 edition (August 2002)
- Language: English
- ISBN-10: 1568983328
- ISBN-13: 978-1568983325
- Product Dimensions: 6.6 x 1.5 x 9.3 inches
- Shipping Weight: 2.2 pounds