Entirely up to date and extended, the second release of David Airey's Logo Design Love incorporates a more considerable amount of everything that made the first version so awesome.
More contextual investigations, more drawing, more logos, more tips for working with customers, more insider stories, and more useful data for landing the position and completing the job correctly.
In Logo Design Love, David demonstrates to you accepted methods to build up a famous brand personality through and through, with the utilisation of customer contextual analyses from prestigious originators.
All the while, he uncovers how planners make great briefs, produce thoughts, charge for their work, and collaborate with customers.
David not just offers his encounters taking a shot at character ventures – including representations and extreme consequences of his effective plans.
He utilises the work of some notable designers, for example, Paula Scher, who outlined the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the present FedEx personality.
There is also work from driving design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister and Walsh, and a lot more beyond the basics.
In Logo Design Love, you can learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last