Left to Right – The Cultural Shift from Words to Pictures is an in-depth investigation of the frequently visual nature of our culture, and the importance that digital technology has had on the way that we interact.
It illustrates that the development of language has gone hand in hand with the advancement of technology, explaining the difficulty posed to alphabetic knowledge by the rapid growth of screen-based media over the latter half of the era.
Left to Right is a detailed discussion of the role design, and other creative disciplines have to play for a new image-centric generation.
“Left to Right should be on the reading list of all undergraduate graphic design, communication and media students both for the range of ideas it offers for debate as well for it's design and wealth of visual material.” – The ADM-HEA Subject Centre
“This is a graphic designer's dream production – a lavishly illustrated and beautifully produced book which cuts no corners in delivering a luxury product. However, it also has a series argument explored in the text.” – Roy Johnson, Mantex Blog Review
“Left to Right is intended for students of communication media and graphic design, but practising professionals will find it useful, too.” – Dynamic Graphics, Nov/Dec 2006
“Perfect – links theory to practice and crosses all the specialisms taught on the course. Written, intelligent and informative.” – Neil Leonard, Arts University College at Bournemouth, UK
“An interesting book for our students … It challenges the boundaries of what type can be and of course what image can be! Good format as images can be seen on a large scale. The book is contemporary in style with good use of typography throughout. It is appealing to look at with good use of white space.” – Victoria Squire, University of Plymouth, UK
“A most useful book across all years of the course.” – Philip Jones, University for the Creative Arts, UK
Left to Right
- Paperback: 192 pages
- Publisher: AVA Publishing (October 11, 2006)
- Language: English
- ISBN-10: 2940373361
- ISBN-13: 978-2940373369
- Product Dimensions: 8.7 x 1 x 11.6 inches
- Shipping Weight: 2.2 pounds