Graphic Design Thinking: Beyond Brainstorming (renowned designer Ellen Lupton provides new techniques for creative thinking about design process with examples and case studies) (Design Briefs)

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Creativity is more than an inborn talent; this can be a hard-earned skill, and like some other skill, it improves with practice.

Graphic Design Thinking (Design Briefs): Find out how to Define Problems, Get Ideas, and Create Form explores quite a few informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and in the long run arriving at compelling and viable solutions.

In the style with which writer Ellen has come to be known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three primary phases of the design process:

Defining the problem, inventing ideas, and creating form.

Creative research methods include focal point groups, interviewing, brand mapping, and co-design.

Every method is explained with a brief narrative text followed by quite a few visual demonstrations and case studies.

Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry.

Graphic Design Thinking (Design Briefs) is directed at working designers, design students, and someone who wants to apply original thought patterns too on a regular basis creative challenges.

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