Graphic Design Theory: Readings from the Field

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The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals around the world as invaluable resources.

Each and every beautifully designed, reasonably priced volume offers a concise overview of a design fundamentalthe hows of design.

But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice.

Graphic Design Theory: Readings from the Field presents groundbreaking, primary texts from a very powerful historical and recent designthinkers.

From Aleksandr Rodchenko's “Who We Are: Manifesto of the Constructivist Group” to Kenya Hara's “Computer Technology and Design,” this very important volume provides the necessary foundation for recent critical vocabulary and thought.

Graphic Design Theory is organized in three sections: “Creating the Field” traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; “Building on Success” covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and “Mapping the Future” opens on the end of the last century and includes current discussions on legibility, social responsibility, and new media.

Striking color images illustrate Each and every of the movements discussed and demonstrate the ongoing relationship between theory and practice.

A brief statement prefaces Each and every text, providing a cultural and historical framework through which the work may also be evaluated.

Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild.

Additional features include a timeline, glossary, and bibliography for further reading.

A will have to have the survey for graduate and undergraduate courses in design history, theory, and recent issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

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