The essential introduction to graphic design for the digital era.
Graphic Design School: The Principles and Practice of Graphic Design provides a comprehensive introduction to visual design for up to date media.
From the fundamentals of design to advanced techniques and problem-solving, this book is packed with practical advice and tutorials for a broad range of applications in any media.
This Up to date sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing.
Up to date assignments reflect the up to date graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, even as full-colour illustrations, case studies, and designer biographies bring real-world standpoint to this complex, multi-faceted skill.
As media continues to evolve, graphic designers should possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design.
- Master the principles, elements, and tools of design
- Delve into typography, colour, and layout for print and screen
- Understand coding requirements and information architecture
- Design for apps, social media, mobile devices, and more
Graphic design school has never been a static field, and the continual honing of skills and techniques is an essential a part of the job.
Innovation comes from change, and today’s design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark.
Graphic Design School equips you with a rock-solid foundation to reinforce no matter what your talent builds.
Graphic Design School
- Paperback: 208 pages
- Publisher: Wiley; 6 edition (February 6, 2017)
- Language: English
- ISBN-10: 111934316X
- ISBN-13: 978-1119343165
- Product Dimensions: 8.6 x 0.7 x 8.6 inches
- Shipping Weight: 1.6 pounds