Ellen Lupton, award-winning writer of Thinking with Type and How Posters Work, demonstrates how Design Is Storytelling
Good design, like good storytelling, brings ideas to life.
The recent book by award-winning author Ellen Lupton is a resource for creatives, showing designers how to use storytelling to create graphics, products, services, products and experiences.
Whether crafting a digital app or a data-rich publication, designers invite people to go into a scene and explore what’s there.
An intriguing logo design, page layout or retail space uses line, shape and form to lead users on dynamic journeys.
Design Is Storytelling explores the psychology of visual perception from a narrative standpoint.
Presenting many of tools and concepts in a full of life, visual manner, this book will lend a hand any designer amplify the narrative power of their work.
Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power, and to write and deliver strong narratives.
Ellen Lupton is the writer of a large number of books on design. Including Graphic Design: The New Basics (2008), Thinking with Type (2004, second edition 2010), Graphic Design Thinking (2011), Beautiful Users: Designing for People (2014) and Type on Screen (2014), How Posters Work (2015) and Beauty―Cooper Hewitt Design Triennial (2016). She is Senior Curator of Up to date Design at Cooper Hewitt, Smithsonian Design Museum in New York City, and director of the Graphic Design MFA program at MICA (Maryland Institute College of Art) in Baltimore. She received the AIGA Gold Medal for Lifetime Achievement in 2007.