Creating A Brand Identity is a difficult test for graphic designers.
It requires pragmatic aptitudes and inventive drive, notwithstanding working out of advancing and consumer trends.
This useful handbook is a complete prologue to this creative process.
Activities and case studies feature the vital exercises embraced by designers to make a fruitful brand image, including:
- characterising the intended interest group,
- dissecting competitors,
- making strategy sheets,
- naming brands,
- outlining logos,
- exhibiting to customers
- and propelling the brand personality.
Contextual investigations throughout the book are outlined with logo characters from around the world, including a variable scope of enterprises.
For example, advanced media, form, publicising, item configuration, bundling, retail and that is just the beginning.
Loaded with tips and tricks for research, outline and testing, Creating a Brand Identity: A Guide for Designers is vital perusing for students, graduates and working designers investigating this are for the longest time.