Brand Thinking and Other Noble Pursuits – Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.
We at the moment are living in a world with over 100 brands of bottled water.
America on my own is home to over 45,000 shopping malls.
And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks.
Whether it is good or bad, the actual question is why we behave this fashion in the first place.
Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits accommodates 20 interviews with the area's leading designers and thinkers in branding.
The interviews contain spirited views on how and why humans have branded the arena around us, and the information, inventions, and insight inherent within the search.
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as an art form of stimulating our emotions and intellect?
For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.
This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behaviour behind why we brand and why we buy.
Brand Thinking and Other Noble Pursuits
- Paperback: 336 pages
- Publisher: Allworth Press; 1 edition (May 1, 2013)
- Language: English
- ISBN-10: 162153247X
- ISBN-13: 978-1621532477
- Product Dimensions: 6 x 6.1 x 9 inches
- Shipping Weight: 12 ounces