Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands is the fourth book in the Very important series following Layout Essentials, Typography Essentials, and Packaging Essentials.
Brand Identity Essentials outlines and demonstrates basic logo and branding design guidelines and regulations via 100 principles including the weather of a hit graphic identity, identity programs and brand identity, and quite a lot of methods and components involved.
Brand Identity Essentials
- Hardcover: 208 pages
- Publisher: Rockport Publishers; 1st edition (October 1, 2010)
- Language: English
- ISBN-10: 159253578X
- ISBN-13: 978-1592535781
- Product Dimensions: 1 x 1 x 1 inches
- Shipping Weight: 2.2 pounds