Archetypes in Branding

Description

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory way to brand development.

Combined with a companion deck of sixty original archetypes in Branding cards, this kit provides you with a practical tool to:

• Reveal your brand’s motivations, the way it moves on the earth, what its trigger points are and why it attracts certain customers.
• Forge relationships with the myriad stakeholders that impact what you are promoting.
• Empower your team to get entry to their creativity and innovate with integrity.

Readers will use this tool over and over to inform and enliven brand strategy, and to create resonant and authentic communications.