Name: Archetypes in Branding: A Toolkit for Creatives and Strategists
Price: 26.49 GBP
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Archetypes in Branding: A Toolkit for Creatives and Strategists

Amazon.com Price: £26.49 (as of 19/01/2020 10:00 PST- Details)

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Category: Books

Description

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory way to brand development.

Combined with a companion deck of sixty original archetypes in Branding cards, this kit provides you with a practical tool to:

Reveal your brand's motivations, the way it moves on the earth, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stakeholders that impact what you are promoting.
Empower your team to get entry to their creativity and innovate with integrity.

Readers will use this tool over and over to inform and enliven brand strategy, and to create resonant and authentic communications.

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Product Author	Margaret Hartwell, Joshua C. Chen
Product Binding	Hardcover-spiral
Product Brand	HOW Design
Product EAN	9781440308185
Product EANList	0035313650253, 9781440308185
Product Edition	Spi
Product ISBN	1440308187
Product ItemDimensions	1075, 975, 300, 150
Product Label	HOW Books
Product Languages	English, Published, English, Original Language, English, Unknown
Product Manufacturer	HOW Books
Product NumberOfItems	1
Product NumberOfPages	158
Product PackageDimensions	126, 1118, 291, 1079
Product PackageQuantity	1
Product ProductGroup	book
Product ProductTypeName	ABIS_BOOK
Product PublicationDate	2012-09-13
Product Publisher	HOW Books
Product ReleaseDate	2012-09-13
Product Studio	HOW Books
Product UPC	035313650253
Product UPCList	035313650253

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