This selection of 732 American Trademark Designs and symbols is widely representative of major past and current trends in American trademark design.
The marks are arranged in categories that come with entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and across the world known examples.
Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so forth.
For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of conceivable interest both as history and design.
Captions identify the trademarks, giving the year of design, and, when known, the name of the designer.
The editor in her introduction describes the development of American Trademark Designs from Ralston Purina's homespun “checkerboard square” to the Cities Service corporate “triangle.”
Notes on the specialised uses and requirements of quite a lot of kinds of marks introduce every section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers.
Social psychologists, market researchers, and others interested in group behaviour may find it the start line of ideas and experiments.
American Trademark Designs also has a curious fascination with browsing, illustrating at a glance how familiar, memorable, and widespread trademarks appear to be.
American Trademark Designs
- Series: Dover Pictorial Archive S
- Paperback: 176 pages
- Publisher: Dover Publications (June 1, 1976)
- Language: English
- ISBN-10: 048623259X
- ISBN-13: 978-0486232591
- Product Dimensions: 8.4 x 0.5 x 11 inches
- Shipping Weight: 15.2 ounces