Top 4 Tools For Smarter Rebranding
Rebranding isn’t something to be taken lightly. It would be best if you had the right tools and strategies for it to work.
When done right, you’ll be able to enhance your brand’s visibility to a new level.
It’s also a way to stay on top of the competition because you can create a new brand that’ll make your target market like your business more. To make this happen, you have to use smarter rebranding tools.
These tools refer to various marketing techniques, platforms, software applications, and the like.
Whatever you prefer to use, these tools should help you reflect your brand when delivering an action, content, message, or other types of interaction with your customers.
With such, here are some of the rebranding tools you may want to consider:
1 – Logo Design Tools
Your logo may not be the only way to show your brand to your target audience. However, it’s the first thing they see on your site, marketing materials, and products.
It represents your business, and when done right, people will immediately recognise your business upon seeing your logo. Thus, rebranding your logo is one of the most crucial parts of your business.
To help you with such, you can try an online free logo maker like Placeit and other similar tools. Some offer a freemium plan, while others require a fee to use their features.
Regardless of whether you’ll pay or not for such a tool, you may have to consider the following factors:
- Customisation options
- Availability of templates
- Ease of use
- Ability to be exported to black and white file, GIF, PNG, JPEG
- Availability in both Windows and Mac operating systems
2 – Content Marketing Tools
Part of smarter rebranding is developing a content marketing strategy. However, if you want to deliver your content, it must represent your new brand.
And, it’s essential to create topics that your consumers are more likely to enjoy, value, and learn from.
With a content marketing tool, you can come up with topic ideas quickly. Generally, you only have to access the provider’s site to use their services.
Here, you’ll have to enter a relevant topic about your products or services. The tool will then produce topic ideas from the data it scoured from the Internet.
What’s great about the data is that it came from frequently asked questions or search queries of various people.
The tool will also show how much the said topic ideas are being searched. Through this ranking system, you can have an idea of what content people are likely to consume.
In addition, some content marketing tools also monitor top-performing topics on the Internet. These tools can also help you create headlines that’ll entice your target audience.
As a result, you can create content related to your brand that people search for.
3 – Video Rebranding Tools
A video is also a type of content that you may want to add when rebranding, and video rebranding is a tool that you can use to express your brand’s objectives.
That’s because videos accommodate both visual and audio content. As a result, audiences are more likely to understand more about your brand.
In addition, you can use video content for the following purposes:
- Directly market to your customers, especially when you’re rebranding, to prevent them from losing familiarisation with your brand.
- Conveniently use it for tutorials for services or products.
- Directly communicate about your rebranding project.
- Convey your brand’s values and messages.
4 – Search Engine Optimisation Tools
Search engine optimisation (SEO) is the process wherein you have to boost your brand’s visibility.
When you have more online visibility, you’re more likely to generate more traffic to your website. This means you have more chances of converting visitors into paying customers.
SEO is even more critical when you’re rebranding. You need to make people aware of whether you’re changing your brand’s content, products, services, and others.
You can ensure that your improved brand will still rank high on search engines by applying SEO ranking factors.
You can achieve this by using SEO tools.
With these tools, you can quickly learn about the correct search terms to use concerning your brand. Some SEO tools also provide competitive analysis wherein you can identify good SEO practices of similar brands.
You can also use these to develop content that’ll target a specific market.
With the tools above, you can conduct a smarter rebranding.
From improving your logo to developing content marketing to SEO, all of which are essential when rebranding.
Don’t only focus on one, but consider applying them all to level up your brand.