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Top 10 Skateboard Logos: Kickflip Through Iconic Designs

Stuart Crawford

Welcome
Before jumping into our top 10 list, let's discuss why skateboard logos matter. It's not just about looking cool (though that's part of it). Learn more!

Top 10 Skateboard Logos: Kickflip Through Iconic Designs

Have you ever stared at a skateboard and felt something stir inside you? That's more than just the wood and wheels you're looking at. It's a rebellion on four wheels, a statement piece that screams, “I'm here, and I'm doing it my way.”

But here's the thing: It's not just about the ride. It's about the art. The logos. Those tiny masterpieces that turn a plank into a billboard for attitude.

You see, skateboard logos aren't just pretty pictures. They're battle cries. Cultural touchstones. Secret symbols that separate the posers from the real deal.

And the best ones? They stick with you. Like that first scrape on your knee or the rush of landing your first ollie. They become part of your DNA.

So, let's talk about those logos. The ones that make your heart race a little faster. The ones that tell stories without saying a word. These icons have shaped not just skateboarding but entire generations.

Ready to kickflip through some legendary designs? Strap in. This ride's about to get gnarly.

The Power of Skateboard Logos

What Are The Best Skateboarding Logos

Before jumping into our top 10 list, let's discuss why skateboard logos matter. It's not just about looking cool (though that's part of it).

More Than Just a Pretty Face

Skateboard logos are the visual shorthand for an entire subculture. They're like secret handshakes in graphic form. When you see a fellow skater rocking a particular logo, you instantly know something about them – their style, attitude, maybe even their favourite tricks.

Brand Identity on Wheels

For skateboard companies, their logo is everything. It's how they stand out in a crowded market. A great logo can make the difference between a brand that fizzles out and one that becomes a skate park legend.

From Streets to Haute Couture

Here's a fun fact: Skateboard logos have transcended their humble origins. These days, you're as likely to see them on a runway in Paris as you are at your local skate spot. They've become cultural icons, inspiring fashion designers and artists worldwide.

Now that we've covered why skateboard logos are such a big deal, let's dive into our list of the top 10. Buckle up (or whatever the skateboarding equivalent is) – it will be a wild ride!

1. Santa Cruz: The Screaming Hand

Santa Cruz Logo Design Skateboard Brand

A Hand That Speaks Volumes

If you've ever been to a skate park, chances are you've seen the Santa Cruz Screaming Hand logo. It's as iconic as they come – a blue disembodied hand, mouth agape in a perpetual scream. But what's the story behind this peculiar piece of skate art?

The Birth of an Icon

The Screaming Hand was born in 1985, springing from the mind of artist Jim Phillips. Phillips wasn't just doodling; he was creating a visual representation of the raw energy and rebellion that defined skateboarding in the '80s.

Why It Works

The genius of the Screaming Hand lies in its simplicity and its weirdness. It's instantly recognisable, even from a distance. And let's face it – it's pretty darn memorable. How many other logos feature a screaming appendage?

Evolution of the Hand

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Over the years, the Screaming Hand has taken on many forms. It's been flames, it's been zombified, it's even been turned into a Christmas ornament (yes, really). But the core design remains the same – a testament to its enduring power.

Cultural Impact

The Screaming Hand has become more than just a skateboard logo. It's a cultural touchstone, appearing on everything from t-shirts to tattoos. It's been featured in art galleries and plastered on worldwide walls. Not bad for a disembodied extremity, eh?

2. Powell Peralta: The Skull and Sword

Powell Peralta Logo Design Skateboard Brand

Skating with the Dead

If the Santa Cruz logo is about energy, the Powell Peralta Skull and Sword logo is about attitude. It's a menacing skull with a sword through it – simple, stark, and unmistakably badass.

The Bones Brigade Connection

The Skull and Sword logo is inextricably linked with the Bones Brigade – Powell Peralta's legendary team, including skateboarding royalty like Tony Hawk and Steve Caballero. The logo became a symbol of skateboarding excellence.

Design Breakdown

Let's look at why this logo works so well:

  • Simplicity: The design is straightforward to reproduce.
  • Contrast: The stark black and white colour scheme ensures it stands out.
  • Symbolism: The skull and sword combo screams “danger” and “rebellion” – perfect for the skateboarding ethos.

Beyond the Board

Like many great skateboard logos, the Skull and Sword has transcended its origins. It's become a symbol of skate culture, recognisable even to those who've never set foot on a board.

Enduring Legacy

Decades after its creation, the Powell Peralta logo remains a favourite among skaters. It's a timeless design that feels classic and contemporary – no small feat in the ever-changing skateboarding world.

3. Thrasher: Flame and Fury

Thrasher Skateboarding Magazine Logo

Setting the Skateboarding World on Fire

Regarding skateboarding magazines, one name burns brighter than the rest: Thrasher. And their logo? It's literally on fire.

The Birth of the Flame

Kevin Thatcher and Lance Dawes designed Thrasher's flame logo in the early '80s. It was meant to embody the hot, rebellious spirit of skateboarding – and boy, it delivered.

Why It's Hot (Pun Intended)

The Thrasher logo works on multiple levels:

  • It's visually striking: The flames grab your attention immediately.
  • It's versatile: The design works in various colours and sizes.
  • It's metaphorically perfect: What better represents the burning passion of skateboarders?

From Magazine to Fashion Statement

Thrasher's logo has become a fashion phenomenon. You're as likely to see it on a runway model as on a skater. It's become a symbol of calm that transcends skateboarding itself.

Controversy and Cool

The widespread adoption of the Thrasher logo has been subject to controversy. Many in the skateboarding community feel protective of it, seeing it as a badge of honour rather than a fashion accessory. But love it or hate it, there's no denying its impact.

4. Independent Truck Company: The Iron Cross

Independent Truck Company Logo Design

Rolling with the Cross

Independent Truck Company's logo is a masterclass in minimalism. It's just a bold, stylised cross – but what a cross it is.

The Story Behind the Symbol

The Independent logo was designed by Jim Phillips (the same guy who created the Screaming Hand) in 1978. It was inspired by the Pope's cross, of all things – talk about an unlikely source for a skateboarding icon!

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Design Breakdown

Let's look at why this simple design packs such a punch:

  • Bold simplicity: The thick lines and stark contrast make it instantly recognisable.
  • Versatility: The logo works in any colour and at any size.
  • Cultural resonance: The cross shape taps into deep-rooted symbolism.

More Than Just Trucks

While Independent is known for their top-quality trucks (the metal axles that attach the wheels to the board), their logo symbolises skateboarding culture.

Controversy and Clarification

Using a cross-like symbol has occasionally led to misunderstandings about its meaning. Independent has always been clear that their logo is not associated with hate groups or ideologies – it's purely about skateboarding.

5. Toy Machine: The Monster's Gaze

Toy Machine Logo Design

Eye See You Skating

Toy Machine's logo is, well… eye-catching. It's a stylised monster face, with one giant, bloodshot eye staring at you. Creepy? Maybe. Memorable? Absolutely.

The Mind Behind the Monster

The Toy Machine logo was created by Ed Templeton, a professional skateboarder turned artist. Templeton's unique artistic vision has shaped Toy Machine's entire aesthetic.

Why It Works

The Toy Machine logo stands out for several reasons:

  • Uniqueness: There's nothing else quite like it in the skateboarding world.
  • Versatility: The design can be adapted and played with in countless ways.
  • Personality: The logo has a distinct character that resonates with skaters.

Art Meets Skateboarding

Toy Machine's logo is more than just a brand identifier – it's a piece of art. Templeton's background as an artist shines through in the logo's quirky, slightly unsettling design.

Cultural Impact

The Toy Machine monster has become a cult favourite among skaters. It's spawned countless variations and has been featured on everything from decks to art prints.

Element Skateboarding Logo Design

Branching Out

In a world of skulls, flames, and monsters, Element's tree logo stands out for its simplicity and positive message.

Rooted in Nature

Element's logo was designed to reflect the brand's commitment to environmental awareness – a relatively unique stance in the skateboarding world of the '90s when it was created.

Design Breakdown

Let's look at why this logo works so well:

  • Simplicity: The stylised tree is easy to recognise and reproduce.
  • Symbolism: The tree represents growth, strength, and connection to nature.
  • Versatility: The design works in various colours and applications.

More Than Just a Logo

Element's tree symbolises a skateboarding lifestyle that values nature, sustainability, personal growth, and sick tricks.

Growing Beyond Skateboarding

The Element tree has branched out (sorry, I couldn't resist) beyond skateboarding. It's become a lifestyle brand, with the logo on clothing, accessories, and camping gear.

7. Girl Skateboards: The Women's Restroom Icon

Girl Skateboards Logo Design

Ladies First

Girl Skateboards took a ubiquitous symbol – the women's restroom icon – and turned it into one of the most recognisable logos in skateboarding.

The Story Behind the Sign

The Girl logo was created in 1993 when professional skateboarders founded the company. The choice of the women's restroom symbol was a playful nod to the company's name.

Why It Works

The Girl logo is effective for several reasons:

  • Familiarity: Everyone recognises the base symbol.
  • Subversion: Using a commonplace sign for a skateboard company is unexpected and memorable.
  • Simplicity: The logo is clean, bold, and easy to reproduce.
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Beyond the Bathroom Sign

Girl has played with their logo over the years, creating countless variations while keeping the basic silhouette intact. It's a masterclass in how to keep a logo fresh and exciting.

Cultural Impact

The Girl logo has become one of the most respected in skateboarding. It's associated with some of the biggest names in the sport and has a reputation for quality and style.

8. Zoo York: The Tag

Zoo York Skaterboard Logos

Straight Outta New York

Zoo York's logo looks spray-painted on a subway car – that's precisely the point. It captures the gritty, urban roots of skateboarding.

The Birth of a Brand

Zoo York was founded in 1993, and its logo was designed to reflect the raw energy of New York City's skateboarding and graffiti scenes.

Design Breakdown

Let's look at why this logo is so effective:

  • Authenticity: The logo looks like genuine street art.
  • Urban appeal: It captures the essence of city skateboarding.
  • Versatility: The graffiti-style design works on various products and in different colours.

More Than Just a Logo

The Zoo York logo isn't just a brand identifier – it's a piece of New York skateboarding history. It represents a time and place, a particular vibe that resonates with skaters worldwide.

From the Streets to the World

While Zoo York started as a distinctly New York brand, its logo has become recognised globally. It's a testament to the universal appeal of urban skateboarding culture.

9. Alien Workshop: The Extraterrestrial Connection

Alien Workshop Logo Design

Skating with Aliens

Alien Workshop's logo is out of this world – literally. It features a stylised alien head, simple yet unmistakable.

The Cosmic Origin Story

Founded in 1990, Alien Workshop has always embraced the weird and wonderful. Their logo reflects this otherworldly approach to skateboarding.

Why It Works

The Alien Workshop logo is effective for several reasons:

  • Uniqueness: It stands out in a sea of more traditional skateboarding imagery.
  • Simplicity: The design is easy to recognise and reproduce.
  • Brand alignment: It perfectly captures the company's offbeat, creative ethos.

Beyond the Board

Alien Workshop has leveraged its distinctive logo to create a universe of alien-themed designs. It's more than just a logo – it's a creative playground.

Cult Following

The Alien Workshop logo has developed a cult following among skaters who appreciate its quirky, unconventional vibe. It's a symbol of thinking differently and embracing the strange.

Baker Skateboards Logo Design

Rocking the Skate World

Baker's logo looks like it could belong to a heavy metal band – and that's precisely why it works so well in the skateboarding world.

The Birth of Baker

Founded in 2000 by pro skater Andrew Reynolds, Baker quickly established itself as a brand with attitude. With its jagged, hand-drawn look, the logo perfectly encapsulates this vibe.

Design Breakdown

Let's look at why the Baker logo is so effective:

  • Raw energy: The rough, hand-drawn style captures the rebellious spirit of skateboarding.
  • Versatility: The logo works in various colours and applications.
  • Cultural resonance: The metal-inspired design taps into the overlap between skateboarding and music cultures.

More Than Just a Logo

The Baker logo has become synonymous with a particular skateboarding style – raw, aggressive, and unapologetic. It's not just a brand identifier; it's a statement of intent.

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Cultural Impact

Baker's logo has become one of the most respected in skateboarding. It's associated with some of the biggest names in the sport and has a reputation for authenticity and attitude.

Other Notable Skateboard Brand Logos

Plan B Skateboards

Plan B Skateboarding Logo

The Plan B logo cleverly uses shape and colour to carve its unique niche in the skateboarding world. At first glance, the prominent feature is the stylised “B.” When you rotate this emblem, it cleverly mimics the outline of a skateboard, a subtle nod to the brand's core identity.

Contrasting Shapes for Clarity

Unlike many competitor logos favouring rounded designs, the Plan B logo embraces a square form. This choice symbolises straightforwardness and quality, providing a refreshing deviation from the norm and instantly setting it apart from the crowd.

Color That Speaks Volumes

Colour plays a critical role in the logo's impact. The green hue exudes a fresh, organic feel, contrasting the typical reds and other vibrant colours in skateboarding logos. This carefully chosen palette catches the eye and communicates a sense of innovation and freshness.

Minimalistic Wordmark

Finally, the understated text accompanying the visual elements ensures that the image remains the focal point. This simplicity neither overpowers nor detracts from the logo's distinctiveness, allowing the shape and colour choices to leave a lasting impression.

In summary, the Plan B logo's clever use of shapes and colours distinguishes itself as innovative and memorable within the skateboarding industry.

Osiris

Osiris Skateboards Logo Design

The Osiris logo's standout feature lies in its innovative design, which cleverly resembles an eyeball while being an ‘O' framed by an inclusive circle. This design captures attention and symbolises focus and vision, resonating deeply with the dynamic nature of the skateboarding industry.

Key Elements of the Design:

  • Circular Motif: The circle's encompassing nature conveys unity and inclusivity, aligning with the community-driven spirit of skateboarding.
  • Simplicity and Boldness: The clean, rounded typography complements the image, ensuring the logo remains memorable and easily recognisable amidst the frenetic pace of skate culture.

This strategic combination makes the Osiris logo eye-catching and practical, embodying the essence and energy required to stand out in such a rapidly evolving scene.

Sessions

Session Skateboarding Logo Design

The Sessions logo is a fascinating blend of symbolism and style, cleverly incorporating elements that convey intelligence and movement.

Intelligence:

The logo features a star enclosed within a pentagon. The pentagon shape is traditionally associated with notions of wisdom and intellectual strength. It creates a sense of structure and reliability, suggesting a trustworthy and sophisticated brand.

Movement:

At the centre of the design lies a wave-like “S,” which brilliantly captures the essence of motion. This fluid shape looks dynamic and evokes the idea of a winding road or pathway. This cleverly symbolises the motion and freedom associated with the skateboarding lifestyle.

These elements create a cohesive image that appeals to the audience by suggesting innovative thought and an exhilarating sense of movement.

The Art of Skateboard Logos

The Art Of Skateboard Logos

Now that we've rolled through our top 10, let's take a step back and look at what makes skateboard logos unique and impactful.

A Canvas on Wheels

Skateboard decks offer a unique canvas for artistic expression. Logos must work independently and as part of larger, more complex designs that often cover entire decks.

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Rebellion in Design

Many skateboard logos embrace a spirit of rebellion and non-conformity. They're often edgy, provocative, and designed to stand out rather than blend in.

Cultural Crossover

Skateboard logos often draw inspiration from and contribute to broader popular culture. They incorporate elements from music, street art, comic books, and more.

Evolution and Adaptation

The best skateboard logos evolve while maintaining their core identity. They're adapted for different products, collaborations, and special editions.

From Underground to Mainstream

Many skateboard logos have journeyed from niche symbols to widely recognised cultural icons. They've become part of the visual language of youth culture and beyond.

The Significance of Logos for Skateboarding Brands in Consumer Culture

In skateboarding, brands often thrive on their image of resisting typical consumer culture. Despite this rebellious reputation, skateboarding brands must navigate similar branding rules as any other company. The logo is at the heart of their branding efforts—an essential tool in defining their identity.

Creating Identity Through Logos

The primary significance of a logo for skateboarding brands is crafting a distinct identity. A well-conceived logo is a visual shorthand for the brand's values and ethos, instantly recognisable by skateboarders and enthusiasts. It communicates the brand's style, authenticity, and the quality it promises.

Connecting with the Target Market

Logos play a pivotal role in connecting with their core audience, which includes skateboarders and young people nationwide. The design elements, colours, and symbols chosen in a logo can resonate deeply with those who share a connection to the lifestyle and culture of skateboarding. This connection fosters loyalty and helps establish a community around the brand.

Adhering to Branding Norms

Despite their countercultural allure, skateboarding brands must adhere to fundamental branding principles. Their logos are crafted to be memorable and versatile, ensuring they work across various platforms, from skate decks to apparel. It's about creating a cohesive brand image that supports their market positioning.

The Future of Skateboard Logos

So, what's next for skateboard logos? As the sport evolves and grows, so will its visual language.

Digital Integration

With the rise of digital media and augmented reality, we might see skateboard logos that come to life when viewed through a smartphone or incorporate interactive elements.

Sustainability Focus

As environmental concerns become more pressing, we might see more logos that emphasise sustainability and eco-friendliness, following Element's footsteps.

Global Influences

As skateboarding spreads globally, we will likely see logos incorporating diverse cultural influences worldwide.

Nostalgia and Retro Revival

At the same time, there's a growing appreciation for the classic logos of skateboarding's past. We might see more brands reviving or reinterpreting vintage designs.

Conclusion: The Enduring Power of Skateboard Logos

From Santa Cruz's Screaming Hand to Baker's metal-inspired typography, skateboard logos are more than brand identifiers. They're cultural touchstones, works of art, and lifestyle symbols.

These logos tell the story of skateboarding – its rebellious spirit, creative energy, and evolution from a niche subculture to a global phenomenon. They're a visual history of the sport, capturing its attitudes, heroes, and defining moments.

But more than that, they're a testament to the power of great design. These logos have transcended their original purpose, becoming recognised and respected far beyond skateboarding. They've influenced fashion, art, and popular culture in ways their creators never imagined.

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So, the next time you see a skater roll by, take a moment to appreciate the logo.

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Written By
Stuart Crawford
Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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