Bar Branding Services

How much does professional pub branding actually cost?

Most pub owners spend £15,000-40,000 on branding that transforms their business. But here's what they don't tell you - the pubs that don't invest in proper branding lose £2,000-5,000 per month in missed revenue because they look like every other boozer down the road. Your branding investment pays for itself in 2-4 months through increased footfall and higher spend per customer. The question isn't "Can I afford professional branding?" It's "Can I afford to keep bleeding customers to establishments that look the part?"

What's the difference between a logo and proper pub branding?

A logo is just a sticker. Branding is the entire experience that makes customers choose your pub over the Wetherspoons down the street. Proper pub branding includes your visual identity, interior design direction, signage strategy, menu design, social media templates, staff uniform guidelines, and customer touchpoint design. It's the difference between looking like a proper establishment and looking like you're trying to save a few quid on Fiverr.

How long does it take to see results from new branding?

Most of our pub clients see increased footfall within 2-3 weeks of implementing their new branding. Here's why: People make decisions about where to drink within 7 seconds of seeing your exterior. We've tracked pubs that increased their weekend takings by 25-40% within the first month simply because they finally looked like somewhere people wanted to spend their evening and money.

Will rebranding confuse my existing customers?

Your existing customers aren't going anywhere if you improve the experience. What confuses customers is wondering why your pub looks tired whilst everywhere else is raising their game. The pubs losing customers are the ones that haven't updated their look since 2005. Your regulars will appreciate that you're investing in the place they choose to spend their time and money.

What if my pub is in a traditional area that doesn't want modern branding?

Traditional doesn't mean tatty. There's a massive difference between respecting local heritage and looking like you've given up. We specialise in creating branding that honours your pub's character whilst making it irresistible to both locals and visitors. Think Cotswolds gastropub, not East London hipster bar. Traditional done properly commands premium prices.

How do I know if my current branding is actually hurting my business?

Ask yourself these questions: Are you struggling to attract customers under 40? Do people walk past without stopping? Are your weekend bookings consistently full, or are you hoping for walk-ins? If your answer to any of these is concerning, your branding is costing you money. We audit pubs where owners discover they've been losing £3,000+ monthly because their exterior and interior don't match the quality of their service.

Can't I just update our branding gradually over time?

Gradual rebranding is like gradual surgery - painful and ineffective. Customers notice inconsistency more than they notice cohesion. Half-updated branding sends mixed messages and wastes money. Invest properly once, implement completely, and start benefiting immediately rather than spending twice as much over three years whilst confusing customers throughout.

What's the ROI on professional pub branding?

Our clients typically see 150-300% ROI within 12 months. Here's the maths: If your new branding increases average spend per customer by just £2 and brings in 50 additional customers per week, that's £5,200 additional monthly revenue. Better branding also allows you to charge premium prices. Pubs with professional branding charge 15-25% more for the same drinks and food because customers perceive higher value.

Do I need to close during the rebrand implementation?

Smart implementation means minimal disruption. We plan rollouts in phases - exterior signage first (can be done whilst you're closed anyway), then interior elements during your quietest periods. Most pub rebrands require only 1-2 days of closure maximum, and we schedule this during your naturally quiet periods. The revenue you'll gain far outweighs any temporary disruption.

What if the branding doesn't work for my specific location?

This is why we don't do generic solutions. Before we design anything, we analyse your local market, competition, customer demographics, and foot traffic patterns. Our branding isn't just about looking good - it's about attracting your ideal customers and repelling the ones who cause problems. We've yet to work with a pub owner who regretted investing in proper, targeted branding because we don't move forward unless we're confident in the strategy.