Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
People get weirdly sentimental about their logos. They treat them like a family heirloom, a dusty, sacred object that can’t be touched. That’s a mistake. A logo isn’t an heirloom. It’s a tool. And just like any tool, it can get dull, become obsolete, or break entirely. Let’s cut the fluff and look at the signs that it’s time for a change.
User friction is the silent killer of conversions. Every pointless click, confusing instruction, and slow-loading page drives your customers away. Here’s a no-nonsense guide for business owners on how to find and fix the friction you’re currently ignoring.
You paid good money for a ‘comprehensive market report’ and got a 70-page PDF of useless data. Sound familiar? Most web research services sell volume, not clarity. Let’s cut through the rubbish and see who’s worth your money.
Most brands beg for user-generated content and get nothing. They’re asking for free marketing without offering any value in return. You don’t ask for great UGC—you have to architect the conditions that create it. This is how you stop begging and start building.
The internet is littered with the corpses of DTC “brands” that were nothing more than a slick Shopify theme and a firehose of Facebook ads. They believed branding was a coat of paint. That’s a lie. This is a brutally honest look at DTC branding and why most people get it disastrously wrong.
Let’s get one thing straight. You’ve already lost if you think branding is about getting a “quick logo” for your new business. You’re considering it a task to be ticked off a list. A minor expense to be minimised. It’s not decoration. It’s a fundamental commercial tool, distinguishing between being chosen and being ignored.
Most SaaS marketing advice is rubbish. It’s a sea of buzzwords and rehashed lists that lead to burnout. This isn’t another one of those lists. This is a no-nonsense guide to the 15 fundamental saas marketing techniques that work because they aren’t tricks but principles for building a real business.
Stop listening to useless user feedback. Learn why most customer opinions are noise and discover the methods and tools that reveal what users want.
Most websites leak money because they fail to build instant trust. Before you spend another penny on ads, learn the 10 foundational trust signals—from social proof to security—that convince sceptical visitors you’re the real deal.
Think print advertising is a waste of money? You’re probably doing it wrong—a brutally honest guide for small businesses on creating print ads that work. No fluff, just direct advice on strategy, design, and ROI for your print advertising.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).