Social Media Branding
Logo Design and Brand Development for Moderate.me
Background
Moderate.me is an online web application that allows users to collect, visualise and moderate social media in real-time. Using highly configurable filters, inappropriate comments can be excluded, blocking profanity or links for example. As a completely new service based out of London, they hired Inkbot Design to create a professional, yet friendly logo and social media branding.
Objective
They required a logo design to fit the ethos of a new venture which communicated a fun and user-friendly experience. The social media logo had to give them a recognisable and identifiable brand, allowing them to stand out from the competition.
Outcome
The ‘speech bubble' and bold colour scheme work well together, offering a shortened version to “Mod.me” when preferred. The typography is playful but not childish representing the company's professional targets.
