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5 Ways a Print Finishing Service Helps Create a Standout Business Card

5 Ways a Print Finishing Service Helps Create a Standout Business Card

Do you want to ensure your brand jumps out at customers and clients? 

In a highly competitive world, this task is hard to do, and it requires a multi-faceted approach to marketing. 

One thing you can do is spend time creating a standout business card. 

This tool may seem traditional to many, but business cards still have a big part to play in advertising and promoting your brand. 

This is particularly true at trade shows, events and other in-person occasions. 

You can give customers or clients a business card, and they have something tangible they can take away and check out later.

How can you make your business cards unique and ensure they stand out from the crowd? 

This is where a print finishing studio can help. Let’s look at how this service can help you create a winning business card.

1 – Make Your Logo Shine

Spot Uv Gloss Business Cards

One of the best ways to capture someone’s attention on a business card is to display your logo. Indeed, you want to proudly display this in a way that you take notice of it. 

There are a variety of print finishes you can use to do this. For example, you can use a laminated finish or gloss varnish on your business card, making your logo shine. 

It stands out and makes an excellent first impression when you hand it to a prospective client or customer. 

They will notice your logo and be intrigued by what products or services you can offer them.

2 – Feels Good to Handle

Many people overlook the texture and feel of a business card. 

Indeed, there is a standard size that many businesses choose. This is because it feels good to handle, and the size fits into your hand. 

But print finishing can also affect how good a business card feels to hold.

For example, think about gloss or a laminated finish. This will feel smooth to the touch, which you might like. 

Perhaps you want to be unique and memorable, and you could choose to have a velvet finish. This is going to feel soft and exciting to the person holding it. 

How something feels can make your business card memorable, too.

3 – Shows Extra Effort

Business Card Design Tech Company

Anybody can make a business card using a card design tool. Often, they contain some simple business details, a logo and branding, and a tagline. 

You could create a business card in under 10 minutes on a piece of card if you wanted to. But this will not make you stand out from the crowd. 

It is a sure way to not make an impression on customers; they will not check out your products or services. 

It would be best if you went the extra mile to make people follow up and check out your website or social media handles.

4 – Handles Wear and Tear

The last thing you want is to create a business card that is fragile and easily damaged. 

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You must remember that you will not only be transporting your business cards everywhere you go, but you also want people to keep them. 

If they get ripped or wet, valuable information on the cards will be missing when that person decides to follow up and check out your business.

With a professional print finishing service, you can design a business card that can handle wear and tear. 

For example, you can laminate your business cards, ensuring they do not tear easily or get damaged from liquids. 

You can ask the professionals what the most durable options are and choose these for your business cards.

5 – Be Memorable

Letterpress Business Cards

If you are at a tradeshow or event, customers will receive many business cards and brochures

This does not mean you should give up to stand out. But it does mean you have to work extra hard to ensure people notice your business card. 

The last thing you want is for it to get chucked away after the event.

A print finishing service can be the way to make your brand memorable. When you create a stunning business card that is bespoke and unique, people will notice that. 

It will make yours pop and ensure customers keep your card for later. 

A good design and the proper print finishing service will make you memorable and entice clients to look up your details after the show ends.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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