5 Ways a Print Finishing Service Helps Create a Standout Business Card
Do you want to make sure that your brand jumps out at customers and clients?
In a highly competitive world, this can be a task that is hard to do, and it requires a multi-faceted approach to marketing.
One thing you can do is spend time creating a standout business card.
This tool may seem traditional to many, but business cards still have a big part to play in advertising and promoting your brand.
This is particularly true at trade shows, events and other in-person occasions.
You can give customers or clients a business card, and they have something tangible they can take away and check out later.
How can you make your business cards unique and ensure they stand out from the crowd?
This is where print finishing studio can help. Let’s look at how this service can help you create a winning business card.
1 – Make Your Logo Shine
One of the best ways to capture someone’s attention on a business card is to display your logo. Indeed, you want to proudly display this in a way that you take notice of it.
There are a variety of print finishes you can use to do this. For example, you can use a laminated finish or gloss varnish on your business card, which will make your logo shine.
It stands out and makes an excellent first impression when you hand it to a prospective client or customer.
They will notice your logo and be intrigued by what products or services you can offer them.
2 – Feels Good to Handle
Many people overlook the texture and feel of a business card.
Indeed, there is a standard size that many businesses choose. This is because it feels good to handle, and the size fits into your hand.
But, print finishing can also play a part in how good a business card feels to hold.
For example, think about gloss or a laminated finish. This is going to feel smooth to touch, which you might like.
Perhaps you want to be unique and memorable, and you could choose to have a velvet finish. This is going to feel soft and exciting to the person holding it.
How something feels can make your business card memorable too.
3 – Shows Extra Effort
Anybody can make a business card. Often, they contain some simple business details, a logo and branding, as well as a tagline.
You could create a business card in under 10 minutes on a piece of card if you wanted to. But, this is not something that will make you stand out from the crowd.
It is a sure way to not make an impression on customers, and they are not going to check out your products or services.
It would be best if you went the extra mile to make people follow up and check out your website or social media handles.
4 – Handles Wear and Tear
The last thing you want is to create a business card that is fragile and easily damaged.
You have to remember that not only will you be transporting your business cards everywhere you go, but you want people to keep them.
If they get ripped or get wet, valuable information on the cards will be missing when that person decides to follow up and check out your business.
With a professional print finishing service, you can choose to design a business card that can handle wear and tear.
For example, you can choose to laminate your business cards, which will ensure that they do not tear easily or get damaged from liquids.
You can ask the professionals what the most durable options are and choose these for your business cards.
5 – Be Memorable
The truth is, if you are at a tradeshow or event, customers will be receiving a lot of business cards and brochures.
This does not mean you should give up in an effort to stand out. But, it does mean you have to work extra hard to make sure that people notice your business card.
The last thing you want is for it to get chucked away after the event.
A print finishing service can be the way to make your brand memorable. When you create a stunning business card that is bespoke and unique, people will notice that.
It will make yours pop and ensure that customers keep your card for later.
A good design combined with the proper print finishing service will make you memorable and entice clients to look up your details after the show ends.