Top 5 Ways Businesses Can Look Bigger Online
Do you ever feel like the size of your company isn’t what it should be? Like maybe you’re not getting enough new clients because people don’t know who you really are?
Or maybe they think there’s one small group of companies out there with better products than yours… which is simply not true?
It can all seem so confusing sometimes! But if you take some time to figure out how other businesses have grown their own, you’ll see that you have plenty of options.
And yes, even though your current situation may not work well, those ideas could still apply to your goals today.
So here are just a few things you can try right now to grow your business faster while making it look bigger online.
This list will help you get started on the journey toward increasing your visibility, credibility, and profits without spending tons of money (or hiring someone else). Follow these steps, and I promise you’ll look bigger online within weeks.
1. Create a Website That Tells Your Story
Your website needs to tell the story of your brand. It has to showcase everything about your expertise, mission, values, etc.
While this might sound daunting at first, creating a great site will become much easier once you’ve got the hang of it. The key is to focus on telling your unique “story” rather than selling them something.
This means writing down exactly why you exist and what makes your product/service different from everyone else’s.
Many successful entrepreneurs write down every detail before starting any project – especially when working remotely.
For example, Ryan Carson writes his vision statement at the top of each page. He wants to create a space where people find meaningful experiences instead of just entertainment.
You need to put the same kind of energy into crafting your site as you would into launching a startup. If you aren’t sure where to begin, check out our guide to building a killer web presence.
Your website should be personable enough to feel like a conversation with a friend or family member. It shouldn’t be stiff and stilted, but you also don’t want it to feel overly chatty.
Personalise your design by picking fun images for your audience to look at.
2. Use Social Media for Customer Service and Reputation Management
Social media is incredible for customer service. A recent study showed that 40% of customers actively use social networks to research local services.
So by using Twitter, Facebook, Pinterest, Instagram, LinkedIn, etc., you give potential customers easy access to information about all the good stuff happening around town.
In addition, sharing news updates and photos helps build up your reputation to look bigger online as a trustworthy leader in your field. Plus, it gives visitors a chance to interact directly with you, helping you develop relationships over time.
The best part is that most significant platforms offer tools to automate specific processes, saving you valuable time.
We recommend Buffer for scheduling posts across multiple accounts, Hootsuite for managing multiple profiles simultaneously, and Periscope for live streaming video broadcasts.
3. Build an Email List With These Tips
Many marketers make a big mistake focusing too much attention on selling during email campaigns. Instead, spend half your budget on content creation and outreach, then let your subscribers choose whether they’d like to receive promotions or offers.
But if you must promote, remember that quality beats quantity. Focus on producing high-quality emails that answer questions, solve problems, entertain, and educate your audience members. Once you master that, consider adding short but relevant videos to enhance your message further.
Email is also perfect for long-term relationship management. Keep track of leads’ activity through third-party apps such as Mailchimp, Constant Contact, Vertical Response, Unroll.me, etc.
After collecting data:
- Send targeted follow-ups based on user behaviour.
- Send reminders for upcoming events, sales, or subscription renewals.
- Include special deals, coupons, and discounts to encourage repeat purchases.
And finally, keep your messages concise and straightforward so readers won’t skip past them.
Don’t worry about being overly promotional; after all, you wouldn’t expect a friend to bombard you with ads, would you?
4. Get More Clients Through Referrals or Advertising
Many small business owners rely heavily upon referrals to generate revenue. Unfortunately, they often forget that word of mouth doesn’t always succeed.
After all, no one refers 100 friends to a restaurant unless they love it themselves.
We highly suggest including advertising in your overall plan to overcome this problem. There are countless ad channels available for affordable prices, ranging from text link ads to banner ads. However, choosing the wrong platform could cost thousands per month.
Fortunately, several popular sites provide free advertisement opportunities. Try using LinkedIn Pulse Ads, GumGum, Bannersnack, Pardot LeadGenius, Facebook Audience Network, Amazon Sponsored Links, and Google Display Planner, to name a few.
Also, don’t underestimate the power of organic search engines such as Bing, Yahoo!, Google, etc. They usually charge less per click and provide higher relevancy rates than paid links.
Lastly, don’t ignore traditional print advertisements. Most newspapers and magazines allow advertisers to place sponsored articles in specific sections, known as classifieds. Just remember to target the appropriate demographic.
By combining both referral traffic and paid promotion, you’ll significantly increase your chances of attracting new clients.
5. Become Known as an Expert in Your Field.
There’s nothing better than knowing firsthand what your prospects experience. By recording actual interviews, attending conferences, reading books, listening to podcasts, watching YouTube tutorials, etc., you gain inspiration and confidence along the way.
By doing so, you’ll be able to see just how simple it is to start growing a business of your own!
Moreover, demonstrating knowledge shows prospective buyers that you care deeply about your industry and are eager to serve them.
Many retailers will not let you into their showroom if you don’t bring in a few samples of the products you want to sell.
Even though it may seem like an inconvenience or hassle at first, it will pay off in the long run with potential customers wanting to see what you have to offer before making any decisions.
But it’s important to note that you shouldn’t only talk about yourself and your personal life. Always share stories from the perspective of others.
Let visitors understand what challenges they face daily and how your solution solves their problems.
As mentioned earlier, never pitch anything blindly. Instead, demonstrate how your product will help them succeed by providing a clear call to action.
How Does a Small Business Look Bigger Online?
When implementing any of these tips, remember that growth takes hard work. To reap maximum rewards, stick to your initial plan until completion. Never quit before giving it your all.
Remember, you didn’t reach this point overnight, so stay consistent and patient. Stay focused on your goals, dream BIG, and work tirelessly to achieve greatness.
What other methods did you implement to make your business look bigger online? Please share with us below!