Creating a logo design is one of the most important steps of building your brand, and yet, it can also be one of the most tedious and complicated aspects.
A logo is not just some combination of fonts, graphics, and colours.
It is what symbolises and represents your brand to the point that it becomes even more recognisable than the name of your business itself!
This is precisely why ample time and extensive efforts should be done in designing the perfect logo that would reflect your brand’s identity and values.
If you are just about to start crafting or perhaps redesigning your brand’s logo, make sure to keep these ten essential tips in mind for an effective logo presentation.
1 – Follow the right logo design process
As with every other essential aspect of planning your business, you should also follow the step by step process of logo design.
The logo design process is as follows:
- Design brief
- Sketching and conceptualising, with some reflection in between
Following this process ensures more success in landing the perfect logo presentation, as opposed to just going directly to the drawing board and then calling it a day.
Of course, you can likewise develop your process but what remains essential is following a procedure.
Taking things step by step guarantees that all criteria in proper logo presentation are being followed to make sure that the final result includes nothing but the very best elements representing your brand.
2 – Keep it simple
In looking for tips on the best logo designs presentation, you will often find “simplicity” at the very top of the list.
Keeping it simple is one staple tip in logo design then and now, and for a good reason.
Keeping it simple allows the focus to be solely on the essential elements representing your brand, making it even more memorable.
Unnecessary, flashy elements would just distract your target audience from your brand message, and it may even cause your logo to look tacky and tasteless.
A perfect example of a simple and on-point logo is Nike.
It ranks among the best and most recognisable logos in the world, representing the largest sportswear manufacturer with just one iconic swoosh.
3 – Make it relevant to the brand
What is your brand all about?
What’s the message you want to convey with your logo?
The best way to go about this is to create a mood or inspiration board before proceeding to design your logo.
Also, come up with different adjectives that you want to be associated with your logo presentation and brand identity.
Don’t just include fun or colourful graphics and fonts for the sake of doing so.
Consider what your brand and business are all about and come up with the design in line with your overall identity.
4 – Think about the colour combination
Part of your logo’s overall visual presentation is the colour combination used.
There’s a whole science dedicated to different colours in logo design, and it is best to be fully aware of it before you come up with different shades you want for your logo.
Here’s a quick summary of the psychology behind colours:
- Green: organic, instructional, growth
- Red: sexy, bold, energetic
- Blue: trustworthy, tranquil, professional
- Orange: friendly, creative, youthful
- Brown: steady, historical, rural
- Black: powerful, credible
- Purple/Violet: wise, evocative, spiritual
- Pink: flirty, fun
- White: clean, simple, pure
- Yellow: optimistic, sunny, inventive
Even just one colour can quickly transform the message of your logo presentation.
Naturally, it is essential to take into account colours that go well together but what’s more relevant is to choose the hue that best reflects your brand’s message in a way that would appeal to your customers.
5 – Study trends but be unique
For every generation of logos and businesses, there are notable trends that can be derived from every one of them.
There’s been the minimalist approach, the vintage look, using only the brand’s name or perhaps just a symbol or image, and so on.
While it is undeniably essential to study trends and fads in logo presentation, don’t just fall into the trap of following cliches.
Don’t just merely rip off what’s current or trending, but instead, always strive for uniqueness.
Sure, you can integrate one or two elements of these trends but be sure to make it your own unless you want to end up with a logo that “looks like this and this brand.”
6 – Tell a story
Logos, as with photos and images, must tell a story to be more compelling.
It should not be just a fun-looking and straightforward illustration.
An excellent logo presentation should be chocked full of meanings, both overtly and hidden.
Each element of the design included should also stand for a particular company value or brand identity.
This includes the colours used, the typography, the positioning, even down to the shapes and images, if any.
It should convey a feeling that’s unique to your brand – one that your customers would remember and something that would drive them to be drawn towards your name.
7 – Consider proportion and symmetry
Proportion and symmetry come in handy during the construction of logo designs.
It is about crafting a well-balanced logo using different elements of design, which would result in a visually appealing logo that won’t come off as something that’s randomly illustrated.
8 – Make use of negative space with double entendres
Inserting double entendres is an excellent way of making use of negative space in logo presentation.
Do you know that there’s a hidden arrow found within the design of the FedEx logo?
Do you know that the number 31 can also be found in the Baskin Robbins logo presentation, signifying the 31 flavours that it has?
These are just some well placed hidden design elements that give off double entendres and efficiently make use of negative spaces at the same time.
Not only do you utilise the available space and make it more meaningful and symbolic for your brand, but it is also quite impressive to add in a not-so-hidden element of design into your logo as well.
9 – Aim for design flexibility
In choosing a design for your logo, go for something that’s flexible and can quickly be updated and revised in the future.
By flexible, it means that your logo can be used for different purposes (e.g. billboards, print, merchandising, marketing materials, etc.) without losing its primary elements.
Design flexibility also comes in handy in redesigning and updating your logo, especially when the time and demand call for it already.
Take for example the logo of Adidas.
It has undergone several iterations through the years that the brand has been in business, and yet it has managed to maintain still the three stripes and the font for which is popularly known for.
10 – Design with the customer in mind
One of the critical mistakes of designers and business owners is designing with their interests in mind and not that of their customers.
If you are designing a logo for children’s toys, then a minimalist black and white logo may not be the best way to go.
Even if that is what aesthetically pleasing to your eyes.
Your logo should effortlessly and immediately connect with your customer at first glance.
Just by merely establishing that connection could already do wonders for your business.
It may be somewhat hard and exhausting at times, but arriving at the perfect logo to represent your brand is well worth it, especially over time.
Think of it as an integral part of your business’ foundation from which you will build your brand’s identity on, and you will realise just how vital it is to exert your best efforts in designing it.
However, don’t worry, given these crucial tips in mind, you are sure to come up with the best logo presentation for your brand.