Infographic Content: Increasing Your Reach on Social Media
Infographics are a great way to increase your reach on social media.
They’re also an excellent content marketing strategy for brands to grow their following and generate more engagement.
Simply put, infographics work because they quickly convey complex information in an easy-to-digest, exciting and engaging format.
In this blog post, we’ll show you how to make infographic content and how they can help you reach new audiences on social media!
Infographic content can be used across all social media platforms and is highly effective for branding your business as an expert in the eyes of target audiences looking to solve their problems with visual assets that quickly convey complex concepts in simple terms.
So if you’re struggling to reach more people on social media using infographics, try out the strategies below!
How To Use Infographics On Social Media: A Step-By-Step Guide For Brands
Social networks have different formats that work best depending on what type of infographic you’re creating.
No matter what, an infographic works well on all social media channels because they are inherently visual assets that you can adapt to maximise your reach across different networks by using the strategies below!
For Facebook, infographic content should include an image with text overlayed onto it.
This will allow you to take advantage of the auto-fill feature when sharing infographics directly from a blog post or website.
This way, viewers don’t have to type in information every time they share the infographic manually.
For Twitter, infographics should come as an image file format for mobile devices since tweets are limited to 140 characters, including spaces and hashtags.
Venngage now offers native infographics capabilities, which means you’ll never have to worry about the infographics not appearing correctly on Twitter again!
For LinkedIn, infographics should come as an image file format for mobile devices since infographics are only shown in thumbnail form.
A good size to upload is 1024×512 pixels, but you can choose what will look best for your brand.
For Pinterest, infographics should include a high-resolution, eye-catching photo with minimal text overlayed onto it, so the images stand out and work well within Pinterest’s grid format of thumbnails.
Infographic content works well on Instagram because they’re inherently visual assets that tell stories through pictures that typically receive more likes than other posts or videos on this network.
Using infographics as a content marketing strategy can effectively reach new audiences on social media.
Infographic content is also ideal for branding your business as an expert in the eyes of target audiences looking to solve their problems with visual assets that quickly convey complex concepts in simple terms.
Incorporate infographics on your next content plan to reach more people with visual aids!
Infographic content is highly effective, not just because it’s visually appealing and exciting but also because infographics quickly convey complex information in simple terms that target audiences love.
Incorporating social media infographics into your marketing strategy will help grow your following while boosting engagement across all platforms so take advantage of this great content marketing tactic!
Infographics make for excellent lead generation content.
It quickly conveys complex information to viewers and helps businesses establish themselves as industry leaders through their expertise in a specific topic or niche.
In addition, viewers will visit your website or blog, which gives you more opportunities to convert them into leads by using social media advertising, email marketing campaigns, retargeting ads, etc.
There are many ways you can use infographics to reach new audiences on social media.
No matter what, infographics work well on all networks because they are inherently visual assets that have multiple applications.
Infographics also help businesses establish themselves as industry leaders through their expertise in a specific topic or niche and increase brand engagement among B2B brands.
Infographics increase brand engagement, which is especially important for B2B brands that want to establish themselves as experts in their industry.
Venngage offers infographics in a variety of formats and styles to fit your brand.
An infographic maker that’s easy to manoeuvre and use provides infographics in different languages like Spanish and French to target specific audiences.
In essence, you need not worry about creating infographics when an infographics maker is easily accessible!
Incorporating infographics on your next content plan can significantly increase brand awareness while generating more traffic.
To use infographics effectively across different networks, try using strategies like including text overlays onto Facebook images, uploading high-resolution infographics to infographics for LinkedIn, including high-resolution infographics in Pinterest boards, and more!
Now that you know how infographics can help increase your reach on social media, try out these strategies and let us know what results you get!
So enjoy making the best infographic content online with Venngage now!
