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How to Start a Small Business and Make Money

How to Start a Small Business and Make Money

Starting a small business can be challenging, but it can also be lucrative. You'll need to determine which field you wish to get into, find a reliable accountant and legal advisor, start your business and make sure that it succeeds.

Nowadays, the business can be varied: from the coffee bar near your home to the website where users can sell and buy dogecoin.

I will tell you how I started my small business and made money from it immediately. I will tell you everything you need to know to get started. This is the guide I wish someone had given me when I started.

If you're looking for ways to get started on your business idea, you may be looking for information on how to start a small business. This article will help you to understand how small businesses operate, where to find business ideas, how to start a small business, and how to become an entrepreneur.

Setting up a business – ideas and inspiration

What Are Reasonable First Year Business Goals For A Startup Feature Image

You're not the only person in the world thinking about how to get ideas for setting up a small business. Entrepreneurs around the globe are also asking the same question.

There are plenty of ways to brainstorm ideas for starting a business. But not all ideas are suitable for commercialisation, so you should only choose the ones that interest you and make sense for your circumstances.

You can start with brainstorming to generate ideas for your project, then expand to find a market. Brainstorming is an effective and inexpensive way to explore potential business concepts.


Brainstorming is a systematic process of generating ideas for a specific task. It's most often used to help generate ideas or identify solutions to a problem.

The steps for brainstorming include the following:

1. Identify the problem or goal of the project.

2. Generate as many ideas as possible.

3. Rank the ideas according to their relevance to solving the problem or achieving the goal.

4. Evaluate the ideas by considering the following aspects:

  • Is this idea feasible?
  • Is it desirable?
  • Is it practical?

5. Select the most promising ideas, and use them to guide the project.

Brainstorming is a flexible tool to apply to many situations. You may want to brainstorm for an idea that interests you or a business plan or idea for a business you don't yet have.

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How to Brainstorm for Your Business

To brainstorm effectively, you need to be relaxed and creative. Try to imagine a scenario where you could encounter a problem or issue. Don't worry about making the ideas perfect; think of them and see what comes to mind.

Write down all your ideas on a piece of paper. Using a voice recorder app, you can also record your ideas on your phone or computer.

Think outside the box. You won't generate any new ideas if your ideas are too prominent. But if you're open-minded, you may discover a different angle or perspective.

Write down your ideas on a flip chart or whiteboard. The blank space will help you generate new ideas.

Keep your notes organised. When you've written down your ideas, separate them into categories, such as “Ideas for marketing” or “Ideas for pricing.” This will help you narrow down your options.

Now it's time to evaluate your ideas.

Evaluating Ideas

After you've gathered your ideas, use the following questions to help evaluate and rank them:

  • Is this idea feasible?
  • Is it desirable?
  • Is it practical?
  • Would your competitors like this idea?
  • Will customers like this idea?
  • Does this idea fit your business model?

Once you've evaluated your ideas, use them to select the most promising ideas for your business.

How to start a small business with no money

How To Start A Business With No Money

Have you ever thought about starting a business with zero money?

If you've never thought about it, it might be hard to imagine what would drive someone to start a company with absolutely no capital to spend.

Well, it happens. But to succeed, you need to learn how to make money and learn it fast.

What Is a Zero-Budget Business?

A zero-budget business regularly generates a profit without investing money in advertising, website development, graphic design, marketing campaigns, etc.

Some businesses take months or even years to generate revenue and have no plans to grow beyond a specific size. However, there are many zero-budget business models, including:

  • Freelance writing
  • Freelance editing
  • Writing for websites that pay a per-word fee
  • Selling products online
  • Affiliate marketing
  • Ads

These are just a few zero-budget business models you can use with no initial investment.

Why Start a Zero-Budget Business?

You can create a business on the side to work out of your home or office while still providing for your needs.

Working out of your home means you won't have to rent office space. You can set up shop in a spare room or basement.

You can work out of your home office as a virtual assistant or freelancer, providing the same services as other freelancers do at a much lower cost.

Home-based businesses are also a great way to keep your expenses low and enjoy the benefits of a flexible schedule.

It doesn't matter whether your new business is a digital product, physical service, or even an in-person job; you'll be able to charge more for your services and have more time to focus on your business and the customers you want to attract.

There are a wide variety of zero-budget business ideas, so there is no one-size fits all.

Zero-Budget Businesses to Consider

Zero-budget businesses are a great way to provide a service for a small fee without investing time and money into the project.

Here are a few zero-budget business ideas that you may want to consider if you're looking to start a new business on a budget:


As a freelancer, you'll charge a small fee for your services and make money when you complete a project.

Some of the common freelance business ideas include:

  • Writing
  • Editing
  • Graphic design
  • Photography
  • Voiceovers

If you have a skill that you want to offer to the public, freelancing could be the perfect way to bring in a steady stream of income.

Online teaching

Another way to offer a high-quality service at a low price is to become an online teacher. If you're interested in teaching math online, English, science, or a foreign language, you can post courses online that students can take from their computers or smartphones.

Online tutoring is a great way to bring in some extra income while giving something back to others.

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Sell your products

Selling your products is a fantastic way to make money on the side.

Many people sell handmade crafts, clothes, jewellery, furniture, books, or household items. You'll need to choose a product that you're passionate about but also has a market.

Selling your products is a great way to generate income from your hobby.

Sell your knowledge

Selling your expertise in a specific field can be a great way to make money.

For example, if you're knowledgeable about gardening, you can offer advice on how to care for a plant or teach people how to garden.

You can find lots of potential zero-budget business ideas by searching online. Many resources are available, and you may be surprised by the number of people already making a living off their home-based businesses.

Start by brainstorming some business ideas, then explore the many available options.

You may find that you can create a business based on your skills and experience.

Is This Zero-Budget Business Worth It?

You should always be realistic with your goals, and you shouldn't expect to start a zero-budget business and be instantly rich.

But if you set your expectations appropriately, you can be successful, even without a significant initial investment.

Before you start a business with zero money, ask yourself the following questions:

  1. Are you committed to this idea?
  2. Will you follow through on the business plan?
  3. Do you have the time to build a business?
  4. Have you done your research?
  5. Are you passionate about your new business?
  6. Do you have the skills to create a high-quality product?
  7. Is your product something that people are willing to buy?
  8. How much time do you need to dedicate to the business?
  9. Can you manage your time effectively?
  10. Are you ready to spend some time and effort building your business?

What you need to start a business

How To Start A Business Online

There are many things to consider when starting a business, and it seems like everyone's saying something different.

You need to get a business license and a tax ID number. You'll also need to register your business with the city, state, and federal governments. This will help ensure you follow all regulations.

When you're ready to start your business, here are some things to consider.

Where Will You Sell?

First and foremost, you'll need to know where you'll sell. If you're planning on selling online, consider the product type and whether your customers will have to pay extra to have it shipped.

Do you want to sell locally, nationally, or internationally? For example, some businesses sell nationally, while others only focus on their local market. Do you want to go with an online store that sells worldwide or a retail shop that only serves your city?

How Much Can You Sell?

Once you know how much you want to make, you can determine how much inventory you'll need to buy.

Inventory options include purchasing products on a per-unit basis or buying in bulk. You can't buy some items in bulk, so you'll have to decide which option works best for you.

You'll also need to consider your overhead. This includes things like rent or mortgage payments, insurance, and utilities.

What Marketing Strategies Will You Use?

Next, you'll have to decide what marketing strategies to advertise your business. There are many ways to promote your business, but some methods are better than others. For example, one way to attract customers is to post flyers in your neighbourhood.

However, creating a website and using social media to attract potential clients might be more effective if you're trying to sell a service.

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Which Marketing Tools Will You Use?

Next, you'll need to decide what tools will help market your business. These can include anything from Facebook to Twitter to Google AdWords.

When deciding on marketing tools, remember to find the ones that work best for you. For example, if you're trying to attract new customers, it might be more effective to advertise on Google than on Facebook.

What Payment Options Will You Offer?

Finally, you'll need to decide what payment options you'll offer your customers. For example, some businesses charge extra for shipping or will only accept cash. Others will accept both online and in-store payments.

How Long Should You Run Your Business?

Once you've determined the types of products you'll sell and the methods you'll use to promote your business, it's time to determine how long you'll be open for business.

The best time to start a business is now, while you still have time to ensure you meet all the requirements and develop your product. When starting a business, it's essential to give it enough time to grow before you're ready to sell it.

Here are some things to consider when you're thinking about how long to run your business:

How long you'll be open

Your time frame will depend on the products and services you sell. If you're selling a product that can't be shipped, such as fresh food, you'll have to keep your store open 24 hours a day.

If you're selling food or clothing, it may be a good idea to only be open during certain times of the day. For example, some local grocery stores are only available from 9 a.m. to 7 p.m., so people who cannot visit them during these hours can order online.

Start small, then grow

It's essential to keep your business small at first. Don't open a store that sells more than 2,000 items; plan to increase your inventory yearly. Slowly expanding your inventory will give you time to learn your business's ins and outs and find your target customer base.

Related:  7 Creative Ideas for Custom Packaging to Boost Your Brand

Steps to starting your own business

Register a business name

How To Register Your Business Name

The registration of a company or business name requires much work. Many companies make the mistake of registering a name that is already taken. There are a few ways to avoid this situation. If the company name is unique, avoid using other similar company names.

You can also consider trademarking the name. 

A trademark is a word, phrase, design, symbol, or logo that identifies your company as distinct from others.

Trademarks are protected by federal law and can be applied for through the U.S. Patent and Trademark Office (USPTO). If the trademark application is successful, it is awarded a trademark number. You can use the trademark number in place of the company name to register the trademark.

To register a trademark, you must submit the following information to the USPTO:

  • A trademark application form with a description of the product or service and its intended use
  • A fee of $125 for a provisional or nonprovisional application
  • A description of the trademark applicant
  • A statement that you will use the mark exclusively in the United States
  • An application fee of $75 for an initial application, plus the filing fee
  • A description of the goods or services sold or offered by the company
  • An application fee of $100 for a renewal application, plus the filing fee
  • An identification of the trademark holder's address
  • A fee of $25 for each additional trademark filed

Trademark registration lasts ten years from the date of application.

A registered trademark becomes the property of the trademark holder, but trademark law allows anyone to use the trademark for a limited purpose. You can use the trademark for advertising and promotion or a special sale. If you intend to sell products or services that use the same name as the trademark, you must file an intent-to-use application with the USPTO.

A trademark owner can cancel a trademark registration if the trademark becomes generic. The trademark becomes generic when it becomes the name of the product or service rather than identifying the company that sells the product or service.

When you register a trademark, you are given the right to sue for trademark infringement. However, you do not have the right to sue until the trademark is registered.

Does a trademark guarantee that no one else can use the trademark? No. The brand only has the exclusive right to use the trademark.

Does a trademark guarantee the quality of a product or service? No. The trademark does not prevent someone else from producing a similar product or offering a similar service.

Can a trademark be used for multiple types of products or services? Yes.

Does a trademark guarantee that you will produce a product or service consistently? No. It guarantees only that the trademark is used exclusively by the trademark holder.

Create a business plan

Business Plan Template Example

Most people will need to answer one question: what is my business idea?

We can use business plans to:

  • Create a framework for your ideas.
  • Identify sources of funding.
  • Define objectives.
  • Gain a better understanding of your competition.
  • Prepare for meetings and presentations.
  • Establish a company identity.

It's difficult to say whether or not you should start a business based on a single answer. What is your business idea? Do you have a good product? Are you ready to launch? These are all critical questions you must answer before creating a business plan.

To begin, choose the best business structure for you. The structure of your business plan will determine whether you are a sole proprietor, an individual entrepreneur, or a corporation. The type of business structure you select will impact the size of your business loan, the fees you will pay for business licenses, and the tax burden on your business.

Next, think about what your business does. You may need to break down your product, service, or idea into different categories to clearly define your selling. For example, you could have a website, a blog, a software application, or an online store.

Think about the skills you have and what you don't know. This will help you identify your business's areas of need and opportunity.

What is your competitive advantage? Competitive advantages are unique elements of your business that set you apart. They include any distinguishing features that make your product or service unique.

If your product or service has a similar feature, you may need to rethink your idea. Instead, think about how you are different. Perhaps you have a higher quality product or provide a unique service.

Write down your goals and objectives. Business plans are often written from the perspective of the future. If your business doesn't exist yet, you will need to create a plan that sets the course for your business. In other words, you want to write down what you hope to achieve, such as increasing your sales and expanding your customer base.

Your goals and objectives should be realistic. Don't set yourself up for failure by writing something too ambitious. You'll have to change your goals and objectives if they aren't realistic.

Once you have your goals and objectives in place, consider the costs of starting a business. The costs depend on your location and industry. To estimate the total amount you will need, ask yourself how much money you will need to buy materials and services, how much you will need to invest in advertising or hiring employees, and how much money you will need to invest in inventory.

To make your planning process more manageable, you may use a tool like Evernote to capture your ideas. You can use the notes section of Evernote to brainstorm and the web clipper to grab the URL for your business website.

Build a Brand & Website

Benefits Of A Branding Style Guide

You have created a business; you are running a business. This is the beginning of your brand. Your website will be part of your brand, but if you neglect it, you will lose your brand identity and begin to look like everybody else.

When I started my online business, I thought I could get away without a website. I thought it was too easy, that it would take me too long, etc. But I didn't understand the importance of having a web presence. Today I wish I had built a website when I started my business.

A web presence is essential for your success as a small business owner. It allows you to establish trust and credibility in your field. People can get to know you through your website.

It gives you control over your online brand. You can set up your style and build an image of your brand before anyone else. You can update your content at any time. If your business changes direction, you can change your web presence instantly.

A website is the number one resource potential customers will use when searching for your products and services.

By 2022, there were over 5 billion unique visitors to the Internet. Of these, 72% used search engines. So, in other words, 72% of people who went online used search engines to find the information they needed. So your website is your shop window, and you should display your website in such a way as to catch the attention of these potential customers.

You need to give your website a unique identity that stands out from the competition. You need to be able to explain your business to people on your website. You need to let them know who you are and what you do.

You need to promote your website and your business to reach more people.

Building a website can be expensive, but many companies and programs offer web design, hosting, domain names, social media services, and more. Many of these companies can provide the entire package for you.

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Plan your advertising strategy

Colour Design In Advertising Psychology

Small businesses are no different from any other businesses regarding advertising. As an entrepreneur, you need to determine the best methods to reach your target audience and create awareness about your brand.

When it comes to the success of your small business, marketing is a significant component. If you're unsure where, to begin with your ad campaign, here are five steps to planning your strategy.

Step 1 – Set your goals

Before you launch your advertising plan, you need to determine precisely what you hope to achieve with your campaign. Will you be looking to attract more customers? Will you be hoping to increase brand recognition? Do you want to inform your existing audience of a new service or product offering?

Your answers to these questions will help you to create a comprehensive plan for reaching your goals.

Step 2 – Understand your audience

Once you've established your goals, creating a target audience is next. This is the main focus of your campaign.

Do you know your audience well enough to design a successful advertising campaign? This includes understanding who they are, where they live, what they do, how they spend their free time, and more.

For example, consider a food delivery company that wants to attract new customers. The company knows that most of its clients live in New York City. Therefore, if they're going to increase sales, they'll need to target their ads specifically in the city.

By knowing your target audience, you can craft advertisements that resonate with them and will help to generate interest.

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Step 3 – Set your budget

Another critical step in planning your advertising campaign is to set a budget. There are many ways to go about this.

One option is to estimate your expenses and divide that total by the days you plan to run your campaign. For example, you'd expect to spend around $100 daily if you have a two-week campaign.

This method helps to determine the overall amount of money you'll need to spend on your campaign. However, this can be tricky.

For example, if you advertise for two days and your ad costs $10 daily, you'll only break even after two days. If you run the campaign for three days, however, you'll spend more than you're making.

A more accurate method is to work backwards from your goal. This means that you'll need to start by setting a total budget. Then, use that total budget to figure out how much you'll need to spend on your daily ads.

Step 4 – Select a platform

Now that you have your budget and goals, it's time to select a platform to promote your product or service.

Social media is often the first choice for advertising, but it's also essential to consider the benefits of traditional advertising platforms like television and print media.

Once you've determined your options, you'll want to consider each platform's strengths. This will help you narrow down your options and choose the best method to reach your goals.

It's important to understand that while some platforms are more effective than others, they all have the same goal. You must create a memorable message and use engaging media to get your audience's attention.

Work out what you need to do for tax

As a business owner, you must know how to file your taxes accurately and efficiently, so you don't end up owing more than you expect. But if you don't know where to start, it can be challenging to figure out what needs to be done.

There are specific vital steps in filing your taxes, and many factors can influence how you'll have to file. For example, you might be required to pay estimated quarterly tax payments for the first three years of business ownership, which will affect how much you owe at the end of the year. You could owe a lot more if you don't consider this payment.

There are also other vital points to consider when determining your tax obligations. For example, you should check the tax code for your state, county, and city to determine the amount you can deduct from your profits. You also want to calculate how much you owe to the IRS. Finally, you can use the IRS calculator to calculate these amounts.

In addition to knowing how to estimate your tax payments, you also need to understand how to calculate the net profit margin of your business. This is the difference between sales and costs. If you have a more considerable margin, you should consider increasing the amount you deduct from your income.

If you're considering going into business for yourself, you must know how to file correctly, so you don't end up owing more than expected. Start by determining whether your business will be taxed as a sole proprietorship or S Corporation. This could significantly impact the income tax you'll pay and how much you owe to the IRS.

Another critical consideration is whether your business will be taxed as a C Corporation, Limited Liability Company, or Partnership. These three types of businesses have different rules and regulations, so you must know what's right for you.

If you're a new business owner, you must be aware of any specific requirements in your area. If your location is in a state with a franchise tax, you'll need to factor that into your calculations.

The last step is to know what you're allowed to deduct. Some states and cities cap the number of deductions a business can claim. In other words, they limit how much a company can reduce its taxable income.

You should know that several key points affect your ability to claim these deductions. For example, your state might have a property tax deduction cap, and you'll be subject to the same limits as a homeowner. Additionally, you'll be able to deduct losses incurred while setting up a business, but not if you're in the red.

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Know the Different Types of Taxes

You can be required to pay different types of taxes in addition to your federal income tax. These include sales, use, local, and franchise taxes.

Sales Tax

Sales tax is often referred to as the “state” tax. Some states require you to collect sales tax on your business's goods and services. However, not all states require you to collect sales tax. If you're required to collect sales tax, you must charge the total amount and include that amount in your income.

Use Tax

The state or city collects use tax on tangible personal property such as equipment, furniture, or vehicles. It's charged when you sell your goods or services to a customer in that state. It's also set if you use those goods in your business. Use tax is a requirement of some states, while others only require it when a company actively solicits sales.

Local Taxes

If your state requires you to collect a sales or use tax, you may also be required to pay local taxes. These are called “local option” taxes. You'll need to pay local taxes on the goods and services you purchase, even if you're not required to collect sales tax.

Franchise Tax

In addition to sales tax and use tax, many states require that a business owner pay a franchise tax. This is a tax on the business itself. It can be assessed if the state has granted your business a franchise or license. It can also be assessed if your business is classified as a franchise.

Know Your State Tax Requirements

If you're a business owner, specific requirements apply to your state. Make sure you know which ones apply before starting your business. This will ensure that you don't end up owing more than expected.

This is because some states have specific caps on the amount a business can deduct from its income, and you'll need to know the cap. The amount of deductions you can deduct depends on the type of tax.


As you can see, it doesn't matter whether you're trying to start a small business for the first time or whether you're looking to scale it; there are some things you can do to improve your chances.

The best thing about starting a business is that it gives you control over your schedule and your income. The possibilities are endless if you can keep up the motivation and commitment.

So what are you waiting for? Let's get started!

Last update on 2023-09-24 / Affiliate links / Images from Amazon Product Advertising API

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