Adobe Discount Banner

How to Start a Business Online: The Ultimate Guide

How to Start a Business Online: The Ultimate Guide

Starting an online business can seem daunting. But with the right mindset, skills, and tools, anyone can launch and grow a successful online venture.

This comprehensive guide will walk you through the essential steps and considerations to start a business online from scratch. Whether you want to sell products, offer services, create an affiliate site, or launch a full-fledged ecommerce store, you'll find actionable advice and resources here to turn your idea into reality.

Why Start an Online Business?

The internet has opened up an unprecedented opportunity for entrepreneurs to start and grow businesses with little startup capital. Here are some of the top reasons why now is the best time ever to start an online business:

  • Low overhead. There is no need for a physical storefront or warehouse. Startup costs are minimal.
  • Access to global markets. Sell to customers worldwide from day one. There are no geographical limitations.
  • Flexibility. Run your business from anywhere with an internet connection. Be location-independent.
  • Scalability. Grow your revenue fast through digital marketing without added overhead expenses.
  • High margins. Sell digital products and services with high-profit margins.
  • Passive income. Automate processes to earn income even while you sleep.
  • Freedom. Be your boss. Set your schedule. Work remotely.

Starting an online business allows you to materialise an idea, reach customers globally, control your time, and profit from your passion.

Choosing the Right Online Business Idea

Successful Business Pitch

With low barriers to entry, you can start any business online today. However, not all ideas regarding profitability and growth potential are created equally.

As you brainstorm and evaluate ideas, here are some factors to consider:

  • Interests. What topics, industries, or activities are you genuinely interested in and passionate about? These make ideal businesses.
  • Expertise. What skills, knowledge, or experience can you leverage? The best business ideas tap into your unique talents.
  • Market demand. Is there a proven demand for this type of product or service? Validate your idea early.
  • Competition. Is the market already saturated, or is there white space to fill a gap? Position yourself smartly.
  • Startup costs. How much will you need to invest upfront in inventory, software, etc.? Keep expenses low initially.
  • Scaling ability. How easy will it be to grow revenue through automation and outsourcing? Focus on scalable models.
  • Profit margins. Can you sell digital products or charge monthly subscriptions? Prioritise high-margin opportunities.
👉 Read More:  How to Know You Are Hiring the Right Graphic Designer

Also, research trends and consumer pain points around which you can build a business. With a problem-solving mindset, even unconventional ideas can become thriving online businesses.

10 Online Business Models to Get Started With

Once you've settled on a promising business idea, the next step is choosing a suitable model to bring it to market. Here are ten proven online business models you can replicate or use for inspiration:


With drop shipping, you sell products shipped directly from the manufacturer or wholesaler. This allows you to start an ecommerce store without holding inventory. Famous for selling on Shopify and Amazon.

Print on Demand

Similarly, print on demand lets you sell customised products like t-shirts, mugs, and phone cases printed and shipped on order so you don't stock inventory. Integrate with platforms like Printful.

Information Products

Sell digital products like ebooks, online courses, video tutorials, or templates that customers can access instantly: low overhead but high perceived value.

Software as a Service

Also known as SaaS. Offer access to an online software application through subscriptions. Build your own or resell.

Affiliate Marketing

Earn commissions promoting other companies' products or services on your website and social media. Sites like Amazon Associates have ready-made affiliate programs.

Drop Servicing

Provide services like graphic design, business consulting, or web development to clients through freelancing sites—scale services through outsourcing.

Subscription Site

Monetise a membership site offering exclusive content, communities, tools, etc. It can be informational, entertainment, or particularly interest-focused.

Online Courses

Sell video courses teaching cooking and coding skills—host them on your site or on platforms like Teachable and Udemy, which handle delivery.


Publish articles, videos, and other media content supported by ads, affiliate links, digital products, and fees from advertiser sponsorships.

Consulting or Coaching

Sell your expertise through one-on-one or small group consulting sessions online. Incredibly lucrative for experienced professionals.

This is just a sample of proven online business models to choose from. Do your research to determine which idea best fits your talents, interests, and financial objectives. Many successful online businesses even combine multiple models for diversified income streams.

Finding a Profitable Business Idea

Retail Handmade Goods Small Business Ideas

The first and most crucial step is finding a viable business idea. Your online business will only succeed if it solves a real customer problem and fills a market gap.

Here are some tips for finding worthwhile business ideas:

Look for Pain Points and Problems to Solve

What struggles and pain points do you, your family and friends have? What problems could be solved with a product or service? Think about daily frustrations that could be alleviated or eliminated.

For example, pet owners frequently struggle to find trustworthy pet sitters. An on-demand pet-sitting app could provide a convenient solution.

Evaluate Your Skills and Interests

Building a business around your natural strengths and interests will make the process much smoother and enjoyable. Are you an incredible cook? Consider a meal planning and grocery delivery service. Do you have expert photography skills? Offer your services through an online marketplace.

Identify Trends and Growing Industries

Research which sectors are rapidly growing to uncover new opportunities. For instance, online education is booming, with the global eLearning market projected to reach $457 billion by 2026. Developing an educational SaaS product could tap into this demand.

👉 Read More:  TikTok for Business: How to Market your Brand

Browse Online Business Ideas Lists

There are tons of articles with suggestions for different types of online businesses. Browsing these can spark ideas. Focus on ones that match your abilities.

You'll have a solid business foundation with an excellent idea that fills an underserved niche.

Conduct Market Research

Once you have a business concept, validate that it has market demand. Research will tell you if people want and will pay for what you're offering.

Here are some tips for assessing market viability:

Analyse Competitors

Use Google to find competitors or companies offering similar products and services. Evaluate their offerings, prices, marketing, and customer feedback. This will provide insight into how you can differentiate.

Survey Potential Customers

Create simple surveys using Google Forms or SurveyMonkey and share them with your target audience. Gauge interest in your idea and how much they would pay.

Check Google Keyword Planner

Input keywords related to your product into Google Keyword Planner to see search volume and demand. High numbers indicate an interested audience.

Examine Industry Data

Find industry reports relevant to your niche that contains market data, trends, growth projections, and other helpful statistics.

If your market research confirms demand, it's time to start planning your online business!

Choosing a Business Structure

Types Of Business Structure

You need to choose a business structure for your company. This will impact legal processes, taxes, and personal liability.

Here are some famous structures for online businesses:

Sole Proprietorship

This is the simplest structure. There's no legal distinction between you and your business. Setup only requires registering a trade name or DBA. However, you'll have unlimited personal liability for debts and obligations.


A partnership involves two or more people owning and running the business together. You'll divide profits, management duties, and liability. You must draft a partnership agreement outlining each person's rights and responsibilities.

Limited Liability Company (LLC)

LLCs blend pass-through taxation like a partnership with the personal liability protection of a corporation. Members are shielded from company debts and liabilities. Forming an LLC also boosts your business' credibility.


A corporation is a separate legal entity from its owners. Shareholders have limited personal liability for business debts and obligations. Corporations require more formal record-keeping and compliance, allowing you to take on investors more easily.

Think about your business needs and situation before deciding on a structure. Consult an accountant or lawyer to ensure you choose appropriately.

Creating a Business Plan

After choosing a structure, it's time for a business plan. This document will act as a roadmap, laying out all elements of your business.

Your plan should cover:

  • Executive summary – High-level overview of your company and proposal.
  • Company Description – Details about your business' nature, structure, objectives, etc.
  • Market analysis – Research into your industry, target audience, and competitors.
  • Products/services – Provide a description of what you will sell.
  • Marketing strategy – Tactics for promoting your business and acquiring customers.
  • Operations plan – How you will produce, deliver, and support products/services.
  • Financial plan – Projected cash flow, sales, expenses, profit/loss, etc.

Having a well-defined business plan will help guide decision-making and strategy. It's also necessary if you intend to get funding and investors.

👉 Read More:  Direct-to-Consumer Branding: How to Grow a Business

Free business plan templates are available online from and the Small Business Administration.

Choosing a Business Name and Domain

Domain Name Generator

Branding is crucial for standing out online. You'll need a unique, catchy business name and a domain name registered for your website.

Tips for picking names:

  • Choose something short, simple, and easy to remember.
  • Make sure it relates to your business and evokes the right image.
  • Steer clear of trademarks. Search the USPTO database to check.
  • Look for website domain extensions like .com, .net, .io, etc. Avoid obscure TLDs.
  • Test names with target demographics for feedback.
  • Conduct online searches to catch naming collisions early.
  • Set up social media profiles with your name to claim brand real estate.

A business name and domain establish your brand identity, so consider them. Also, make sure web domains are secured early.

Configuring Business Operations

With your plan complete, it's time to start configuring business operations.

Choose Your Online Sales Platforms

How will you sell online? Common options include:

  • Your website – An online store through platforms like Shopify, WooCommerce, or Squarespace.
  • Marketplaces – Selling through Amazon, eBay, Etsy, Walmart, etc.
  • Social media – Selling through Facebook or Instagram shops.

Evaluate where your target audience shops online and consider selling across multiple channels.

Set Up Accounting

You'll need accounting software or systems to handle invoicing, taxes, inventory management, and keeping financial records.

Popular small business options include QuickBooks, Xero, FreshBooks, and Wave. Enlist an accountant if you need help setting things up properly.

Fulfill & Ship Orders

Determine how you will fulfil and ship orders to customers. Options include:

  • Using a shipping provider like USPS, UPS, FedEx, or DHL
  • Third-party logistics (3PLs) for warehousing and shipping
  • Fulfillment by Amazon (FBA) if selling on Amazon
  • Dropshipping products directly from suppliers

Ensure your operational plan supports fast, reliable order delivery.

Configure Legal Protections

Consult professionals to set up proper legal protections, which may include:

  • Business insurance – Protects against liability, property damage, inventory loss, etc.
  • Trademarks – Register your business name, logo, etc.
  • Contracts – With vendors, partners, contractors. Outline terms, rights and responsibilities.
  • Data security – Implement cybersecurity, backups, data encryption etc.

Following best practices will safeguard your company as it grows.

Building Your Online Presence

Brick And Mortar Vs Online Store

With operations ready, it's time to focus on building your online presence. This digital marketing foundation will drive traffic and sales.

Create a Website

Your website is the hub for all your brand's online activities. Follow these tips for an effective one:

  • Clean, intuitive design: Easy navigation and visual hierarchy
  • About page: Share your brand story and purpose
  • Blog: Add regularly updated, SEO-optimised content
  • Calls-to-action: Encourage visitors to shop, subscribe, etc.
  • Fast load speed: Optimise images, compress files, and cache
  • Mobile responsiveness: The site adapts seamlessly to phones/tablets
  • SSL Certificate: Enable HTTPS for security

Choose a platform like WordPress, Wix, or Shopify for easy development.

Leverage Social Media

Promote your business and products across social networks where your audience is active. Some popular ones include:

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Pinterest
  • LinkedIn

Post engaging content, special offers, behind-the-scenes footage, FAQs, and more. Make use of each platform's unique features.

👉 Read More:  Animating for Success: Motion Design Tips for Digital Marketing

Produce Helpful Content

Content marketing through blogging and videos builds brand awareness and trust with potential customers.

Create detailed, informative content like:

  • Step-by-step tutorials
  • Industry guides/reports
  • Answers to common questions
  • Case studies and success stories
  • Product reviews and comparisons
  • Interviews with experts

Optimise content for SEO by including relevant keywords naturally throughout. Producing regular, high-quality content will boost organic search traffic.

Run Paid Ads

While organic reach is ideal, paid advertising gets your website and products in front of interested people faster. Options include:

  • Google Ads – Targeted text and display network ads
  • Facebook Ads – Highly segmented Facebook/Instagram ads
  • Amazon Ads – Product ads targeting Amazon shoppers
  • Retargeting Ads – Remarket to site visitors across the web

Start small to test different ad formats, placements and target audiences. Only scale up what gets results.

Using a mix of organic and paid digital marketing is most effective for gaining visibility and growing an audience.

Providing Excellent Customer Service

Csat Kpis For Customer Service

Providing excellent customer service is vital for retaining clients and building brand loyalty for your business.

Here are some tips for wowing customers:

Offer Multiple Support Channels

Give customers options like email, live chat, phone support, messaging apps, social media, and self-service knowledge bases. Meet them on their channel of choice.

Set Support Hours

Share your hours of live support availability upfront so expectations are set. If you can't offer 24/7 service, try expanding hours to nights and weekends.

Respond ASAP

Answer inquiries promptly, even if it's just an initial acknowledgement. Quick responses reassure customers that their message was received.


Proactively send status updates, shipping confirmations, tracking info, etc. Provide extra communication; don't rely on customers to ask.

Go Above And Beyond

Look for ways to pleasantly surprise customers, such as expedited shipping, discounts on their next order, personal thank you notes, etc.

Building a reputation for incredible service earns loyal brand advocates who will spread the word.

Outsourcing Tasks to Grow Your Business

Trying to run every aspect of a growing online business single-handedly will quickly lead to burnout. That's why outsourcing is critical.

Consider delegating tasks like:

  • Social media marketing – Agencies can take over managing your social media presence.
  • Web development – Hire a pro web design firm so you don't have to DIY your website.
  • Accounting – Let a bookkeeper handle financial records and taxes.
  • Customer service – Virtual assistants can run your customer support channels.
  • Fulfilment – Third-party logistics (3PLs) companies store and ship orders for you.

Focus on high-level strategy and use outsourcers for specialised skills you need to improve. Just be sure to properly vet and onboard anyone you delegate essential business tasks to.

Outsourcing lets you scale without everything falling on your shoulders alone.

Staying Lean and Adaptable

One advantage of starting an online business is less overhead. You don't need a physical commercial space, large staff, big upfront inventory orders, etc.

Keep things lean, especially in the beginning. Avoid raising significant fixed costs that won't quickly scale back down if needed.

Stay flexible and adapt your model based on customer feedback and market demand. Pivot quickly when things aren't working.

👉 Read More:  Understanding Google's Helpful Content Update

Following lean startup principles will allow you to run experiments and find the right product-market fit.

Continuously Improving and Innovating

Complacency will ensure your online business gets left behind. It would be best if you constantly improved and innovated.

Here are some tips:

  • Collect customer feedback: Identify pain points and new feature ideas through surveys, support tickets, product reviews, etc. Address what customers want.
  • Track emerging trends: Keep tabs on your industry and competitors.
  • Test new offerings: Experiment by adding complementary products, service tiers, bundles, etc. See what gains traction.
  • Optimise conversions: Use data to tweak marketing, sales funnels, checkout flows, pricing, etc., to maximise conversions.
  • Automate workflows: Use no-code tools, chatbots, AI, and other technologies to work smarter.
  • Brush up your skills: Be a lifelong learner. Take online courses and training to strengthen your entrepreneurship abilities.

Making continuous improvements is what separates good companies from truly great ones. Don't settle for mediocrity.

Tips for Online Business Success

Types Of Content Formats Online

Launching an online business is just the first step. Growing and sustaining it over the long term takes strategic thinking and continuing effort. Here are some top tips for online business success:

Provide Real Value

Offer something people genuinely want or need. Solve real problems—Overdeliver on quality and service.

Know Your Niche

Serve a specific, narrowly defined audience. Become the go-to solution for that niche.

Focus on Passive Income

Automate systems and outsource work. Make money even while you sleep.

Continuously Optimise

Track data. Test changes. Iterate and improve. Never stand still.

Reinvest Profits

Fuel growth by reinvesting early profits into better systems, talent, and traffic.

Own Your Platform

Control your brand experience by owning your site and email list instead of relying purely on rented platforms.

Build an Audience

Grow an engaged, loyal audience that knows, likes and trusts you.

Create Content Consistently

Commit to regularly publishing, not just during launch. Maintain visibility and authority.

Develop Digital Products

Info products, courses, templates and tools can be profitable with low overhead.

Partner Strategically

Pursue partnerships and collaborations that align with your brand and benefit both sides.

Outsource What You Can

Focus on the high-level vision and outsource tasks others can do more efficiently.

Make Data-Driven Decisions

Let metrics, not emotions, guide essential business decisions—test before you invest big.

Stick With What Works

Double down on what brings results. Cut what doesn't. Stay focused on core strengths.


Starting a successful online business takes work, but it is achievable for anyone with drive, persistence and focus. With low overhead costs, boundless reach, and total control – the benefits of working for yourself online far outweigh the initial risks and effort involved for most solopreneurs.

Remember to start lean, provide real value, stay laser-focused on a niche, continually optimise, and leverage automation and outsourcing. Reinvesting early profits into growth will allow you to build momentum and scale.

By identifying a market need, choosing the suitable business model, executing well, and adapting as you go – you can join the millions of entrepreneurs running profitable online businesses that give them independence and lifestyle freedom. The time to start a business online is now.

👉 Read More:  Artificial Intelligence in Design: The Future of AI

How to Start a Business Online (FAQs)

What is the most accessible online business to start?

Some of the most straightforward online business models requiring minimal startup costs and technical skills include affiliate marketing, selling information products like ebooks, operating a dropshipping ecommerce store, or providing freelance services online.

How much does it cost to start an online business?

You can start many online businesses for less than $500. The main startup costs are a domain name ($10 to $15) and basic web hosting ($5 to $15 monthly). Other optional costs may include a logo, website theme, email marketing software, or advertising.

Can I make money with an online business?

Yes, many proven business models allow you to generate revenue online. But like any business, profitability depends on factors like providing value, marketing effectively, minimising overhead, and reinvesting early profits into growth.

What online business has the most potential?

Some online business models with the most profit potential include creating information products like courses or ebooks, building a subscriber base through a membership site, dropshipping physical products, or becoming an influencer in your niche.

How important is a website for an online business?

Your website is essential as your online business's hub and brand representation. However, you can supplement your site by leveraging marketplaces like Amazon, Etsy, Fiverr, and Udemy.

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

Need help Building your Brand?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment

Trusted by Businesses Worldwide to Create Impactful and Memorable Brands

At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.