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Why Hire a Graphic Designer In a Different Country?

Why Hire a Graphic Designer In a Different Country?

The world is getting more and more connected. We can now connect with anyone around the world in seconds.

Global connectivity has transformed the way we do business. Today, companies can better engage with their customers and offer services to markets they could never reach before. 

The internet has allowed us to connect like never before, which has opened up new opportunities for businesses worldwide.

One of the most popular ways companies make sure they're not paying too much for design work is to hire a graphic designer from other nations. 

This comes with an excellent opportunity to save money without compromising on the quality of digital graphic design services you get.

For many businesses, their first port of call is to hire a graphic designer locally and pay them in person. But this can be time-consuming and expensive. Local designers are often in high demand and work on multiple projects at once. 

If you're looking to hire a graphic designer, limiting your search to local candidates can be tempting. After all, dealing with people in other time zones or countries can be challenging, and surely you'll get the best results from hiring someone who is nearby and easy to contact.

But in fact, the opposite is often true: hiring online design services can open up a wealth of options for your company that might otherwise be difficult to come by. 

Why Should You Hire a Graphic Designer Globally?

Global outsourcing of graphic design services has become a trend in recent years. This can be attributed to its benefits, such as low cost of production, reliable project management system, and scalability. 

It makes sense that the best designers are not all based in your town or even country when you think about it. 

Technology allows digital graphic design service providers such as Superside to work anywhere and deliver standard-setting designs for businesses worldwide. 

This has given rise to an industry where talented designers can work from home, choosing their hours and clients and earning what they deserve.

Here are the top reasons you should hire a graphic designer from a global perspective:

1 – Cost-effective

Cost For Design In Different Countries

Hiring someone locally can be more expensive because local graphic designers will charge more due to their location, rental cost, or higher cost of living. 

On the other hand, when you hire someone globally, you'll be able to enjoy a lower rate as they may be located in an area where the cost of living is lower than yours.

Also, hiring a local graphic designer means that you also have to pay for them to show up every day at your office. 

Globally, you can hire someone that works remotely and save on costs such as workers' regular wage and benefits or provision of work equipment. You can reduce overhead costs, and the savings trickle down to your business and customers.

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2 – Quality work 

Who said that quality graphic design is hard to come by and expensive? It's the complete opposite, thanks to globalisation. 

In a world where more and more businesses are moving online, and many qualified professional graphic designers from different countries offer their services remotely, it's no surprise that hiring your graphic designer globally is the way to go. 

Hiring a remote graphic designer is especially beneficial when your project requires specific sets of skills or you need a team of experts to work on your project.

Many graphics designers online with strong portfolios match your job specifications and needs. These professionals are highly trained and skilled, and many have world-class degrees or training. 

They also tend to be very creative. You can be assured of quality when you hire someone skilled in their field and who has worked with many different clients. 

The flexibility of working with different clients ensures that they have enough experience to deliver quality work without much supervision from your end.

Above all, you can get high-quality work done at a reasonable cost. Additionally, most online design services offer an efficient project management system that allows you to monitor your projects easily. 

Global outsourcing is a cost-efficient way of scaling up your business if you aim for growth and expansion.

3 – Flexibility

Most Popular Country For Freelance Web Designers

The problem with outsourcing locally is that you're not going to find the same level of diversity that you would find by hiring from another country. 

You will never be able to find one designer who can do everything or has all the skill sets you require. This is why it's a good idea to have a team of designers on hand, so that if one doesn't have a particular skill, another will.

When you hire a graphic designer to work in-house, you're limited by their availability and location. 

But when you outsource your work to a freelancer, who works on their hours and can be located globally, you'll never have to worry about them being unavailable or inaccessible at the drop of a hat. By using a global workforce, it's possible to keep your business going around the clock. 

When it comes to finding a designer, it's essential to look for someone knowledgeable about your industry. They should also be willing to work within your budget and every step with you. 

This includes helping you create a brand identity, designing logos and websites, and creating social media graphics for your business.

4 – Access to more skills 

Outsourcing your graphic design project opens you to a global talent pool, reduced costs, and a much more comprehensive range of skills you could access locally. 

This is because of the ability to tap into different education systems and the diverse cultural backgrounds of designers in the global workforce. 

It's also worth noting that outsourcing is an ideal solution for companies looking for top-level skills, such as 3D animation or web design, as these aren't always readily available locally. 

Hiring a graphic designer is a great way to give your business a face-lift, whether you're looking for a logo, brochure, poster, or even animation. 

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Graphic designers are creative wizards who will help you bring your brand to life through visual elements.

5 – Meetings from anywhere

Mandatory Office Meetings

A global talent pool allows you to tap into a diverse talent pool that you wouldn't otherwise have access to.

Having your meetings via phone or video conferencing lets you meet with freelancers anywhere. 

Even if they're in another country or continent, it doesn't matter because you can still talk face-to-face using modern technology. 

 It's easy to meet with your global design team virtually via Skype, Google Hangouts, zoom, meeting platforms, or other video conferencing software. 

With these different technologies, meeting with your graphic designer is not a problem anymore, even if you're oceans apart. Setting up a virtual office with your graphic designer may be what you need to scale your business to the next level. There are no more limitations! 

6 – Time difference 

Depending on where you live, there can be a significant time difference between you and potential global designers. 

This means it could be business time for them when bedtime for you! You can get things done while others sleep because they're just waking up. 

Want something done by tomorrow morning? No problem! Just send your request in before you go to sleep, and it will be ready when you wake up.

Most businesses work within the same time zone, making it challenging to collaborate with international companies. But when you hire a company from another time zone won't be an issue, and both parties can communicate easily without much hassle or inconvenience. 

This is especially useful if you're based in the US or Europe because you can get your work done while you sleep!

7 – Lower overhead costs 

Cost Logo Design Prices

Outsourcing graphic design projects to freelancers or agencies overseas save much money on overhead costs such as office space, equipment, and software. 

These companies tend to have lower operating costs, making it easier to keep their prices low. This means even more savings for your business!

8 – Quick turnaround time 

When you're trying to get a project out of the door quickly, outsourcing can be a huge help. Freelancers and agencies outside of your time zone have more hours in their day to get projects finished faster than someone in your hometown.

9 – 24/7 availability 

When you hire a freelancer or agency overseas, they often work while you're sleeping. And if there's an emergency that needs to be resolved right away, they may already be awake and ready to go! 

This ensures that when something happens after business hours (which often does), they can jump in immediately instead of waiting till morning.

10 – Online presence 

Types Of Content Formats Online

Most businesses these days have some online presence. If you want your business to stand out in a world that is going increasingly digital, you need a solid online presence too! 

It would help if you had an aesthetically pleasing website and high-quality graphics that look good on all devices to achieve this. A global graphic designer will be able to help you achieve this result.

11 – Consistency 

Enlisting the help of outsourced graphic design services means you can call on these same designers time and time again whenever you need graphic design work carried out, ensuring brand continuity and consistency across all your marketing materials.

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12 – Creative freedom

The best way to get creative freedom is with a global agency because they have the know-how and experience to successfully manage and implement your ideas. 

They will be able to tell you what's possible and what isn't, but equally, they will encourage you to think outside of the box and develop innovative ideas for your brand.

When you have someone working for you full-time, they often work on multiple projects at once. So, when you ask them to create something for your brand, they're likely going to give it a run-of-the-mill approach and not use the full extent of their creativity. 

But when you hire a graphic designer who works on their own time, there's no reason for them not to go above and beyond with their fresh ideas and creativity.

13 – Talent pool

Global Talent Pool Designers

Looking for a graphic designer can be challenging. There are only so many options when you hire a graphic designer within your local area. 

But when you start searching globally, there are thousands upon thousands of freelancers just waiting to be hired! That means that thousands of different skill sets and styles are ripe for the picking!

Access to a global marketplace means you have a far bigger pool of graphic designers that meets your exact needs. This also gives you more flexibility in design styles, helping you choose the one that best fits your requirements.

14 – Expertise 

Graphic designers based in your country will often have limited knowledge about other parts of the world. If you need content targeted for another market outside your local market, it's best to hire someone with expertise in that area. 

Graphic designers from other parts of the world can offer this expertise and give your brand a competitive edge over others in the market. 

Global graphic designers tend to have more experience working with international clients than domestic ones, so they're great at adapting to different cultures and clients' needs.


The world is getting smaller every day. With the growth of the internet and mobile technology, people are connected. 

It's possible to do business with companies thousands of miles away without leaving your desk; most likely, you already do. If you aren't already taking advantage of this, you should hire a graphic designer outside your local area.

With the increase in freelancers and remote workers, the graphic design industry has started to take advantage of the global talent pool. This is excellent news for small businesses, which can now easily find high-quality graphic designers at a fraction of the cost. 

So, if you are looking for someone to create logos, designs, or banners for your business website, consider hiring a graphic designer living in another country.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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