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Top 10 Most Iconic Government Logos

Top 10 Most Iconic Government Logos

Have you ever noticed those emblems and symbols splashed across official buildings, documents, and websites representing different countries and public institutions? Yep, those government logos are the definitive visual identities for these influential bodies.

More than just pretty pictures, government logos are meticulously designed to convey power, stability, tradition, and other qualities we tend to associate with official state entities. With their unique symbolism, colours, fonts, and overall branding, the best government logos leave a lasting impression of authority and credibility.

So, let's dive in and unmask the hidden meanings behind 10 of the most iconic government logos worldwide. You might discover some surprising stories behind those seemingly straightforward emblems!

1. United States Great Seal

United States Government Logos Seal

Let's kick things off with a real head-turner – the Great Seal of the United States, which doubles as the national emblem and one legendary government logo. You've spotted this baby on the $1 bill and other official U.S. insignia and paraphernalia.

On the seal's front, you've got the classic bald eagle – because what screams “America!” louder than that majestic bird? He's got a bundle of 13 arrows in one talon (representing the first 13 states) while the other foot brandishes an olive branch with 13 leaves and olives. Talk about a mixed message of being ready for war yet preferring peace!

Turn it over; there's more symbolism than you can shake a stick at. An unfinished pyramid with an eye overlooking it? An Illuminati sign, or maybe it represents the unending quest to build a more perfect nation under the eyes of providence. The Latin words “Novus Ordo Seclorum” could mean “A new order of the ages is born”,…or maybe it's “Bring on the New World Order!” Hey, I'm just speculating here.

2. Royal Coat of Arms of the UK

Royal Coat Of Arms Of The Uk Logo Design

Let's switch to the iconic coat of arms representing the UK government and British monarchy. Just a heads up: This one's a doozy with more symbolism than you can shake a royal sceptre at!

Right off the bat, you've got two fierce beasts maintaining a watchful guard: the English lion and the Scottish unicorn (yes, unicorn). Both serve as supporters on either side, giving this crest an appropriately powerful, fantasy-like vibe.

In the centre, you'll find a combo platter of four seeds divided into quadrants. From the top left going clockwise, there are the three lions of England, the lion rampant of Scotland, the harp of Ireland, and the dual lions of the Duchy of Brunswick-Lüneburg representing descent from the House of Hanover. Phew that covers all the bases!

3. Government of Canada Logo

Government Of Canada Logo Design

Our neighbour to the north has an elegant yet simple government logo called the Canadian Wordmark. Sporting a modern sans-serif font and a crisp tricolour design of red, black and stylised maple leaves, it just oozes minimalist cool.

While lacking other government logos' ornate bells and whistles, this emblem's clarity and understated symbolism arguably give it a more stately punch. What represents Canada more than that iconic maple leaf motif? It's unmistakable.

With its pared-down aesthetic and sense of balance, the Canadian Wordmark logo has grace, poise and sophistication written all over it. And really, what more could you ask for from an official government brand identity?

4. Commonwealth Coat of Arms (Australia)

Government Logos Australia Commonwealth

“Hey mate, throw more shrimp on the barbie and let's dissect Australia's badass coat of arms!” Said nobody Australian ever, but hey, it's my introduction so I'll say what I want.

In all seriousness, though, the Commonwealth Coat of Arms – the official logo for Australia's federal government – is one of the most detailed, symbolic government crests you'll ever see. It's like a visual array of all things Aussie.

Front and centre stand a 7-quartered badge featuring two Aussie icons: the kangaroo (left) and the emu (right). But why are those two unusual critters as the main stars? Because they're deux animals that can only move forward, not back – representing a nation of progress! Deep stuff.

Surrounding them is a wreath of golden wattle (Australia's national flower), with the whole thing propped up by a red kangaroo and an emu as supporters. Seriously, is there an Australian animal NOT represented here?

Oh, and let's not overlook the scroll with their motto: “Advancer.” Because, as we know, those crazy Aussies are always moving forward (sometimes literally, since their deadly creatures constantly have them on the run).

Some Eye-Opening Stats on Nation Branding

  • Government logo redesigns can cost anywhere from $10,000 to $1 million (the UK alone spent $940,000 on a new logo in 2000)
  • Mexico has the most complex national emblem, with four times more colours than average
  • 1 in 4 people worldwide is unable to identify the national emblem of their own country correctly
  • National flags account for 81% of all visual trademarks related to national branding.
  • Around 10% of all sovereign states have redesigned their government logos in the past 30 years.

Pretty eye-opening stuff, eh? Logos and other national branding elements play a huge role in how countries present their official image and governmental identity to the world.

5. State Emblem of India

State Emblem Of India Logo Design

One of the most intricate and symbolic government logos around has got to be India's massive State Emblem. Adapted from the iconic Lion Capital of Asoka dating back to 250 BCE, this mega emblem has enough embedded meaning to fill a textbook.

Front and centre, you've got four ferocious lions – the national animals roaring powerfully while standing back-to-back. This specific sculpture is thought to signify power, courage, confidence and pride – ideal qualities for representing a proud sovereign nation.

But the Indian emblem goes even deeper with its details. That wheel smack dab in the middle (the Ashoka Chakra)? It's a sacred Buddhist symbol signifying the perpetually turning wheel of life and progress. The horse and bull images represent Buddha's first two major life events.

With an upright lotus flower, exquisite carvings, and beautiful geometry, the State Emblem of India transforms simple iconography into an intricate visual showcase steeped in centuries of mythology and nation-building. It's like looking at an illuminated manuscript or ancient tapestry.

Related:  12 Best Marketing and Branding Strategies

6. Russian Federation Coat of Arms

Russian Federation Coat Of Arms Logo Design

While many government logos opt for warm, inviting imagery like flora, fauna, or mythological figures, Russia's Coat of Arms takes a decidedly bold, no-nonsense approach. It's all pomp, regality, and straight-up power vibes rolled into one imposing symbol.

On a red background (representing courage, militancy and the blood shed for the nation), we've got a fierce double-headed eagle that originated as the emblem of the Byzantine Empire. It's all decked out with an imperial crown plus a third crown hovering above its wings.

But wait, there's more! Those nails gripped an orb and sceptre – ancient imperial symbols representing global authority. As national coats of arms go, Russia's logo wants you to recognise their might and all-powerful standing among other nations.

Whether you see it as ultimate grandeur or just a teensy bit excessive, there's no denying the Russian Coat of Arms commands attention and respect.

7. National Emblem of Bangladesh

National Emblem Of Bangladesh Logo Design

After seeing so many symbolic government logos heavy on regal beasts and imperial imagery, Bangladesh decided to go in an entirely different (and rather brilliant) direction with its national emblem – honouring the peaceful water lily or nymphaea flower.

But don't mistake this for lack of symbolic depth! The nymphaea is Bangladesh's national flower, renowned for its ability to grow out of murky swamplands and rise above muddy waters with beautiful blossoms – representing hope blossoming from adversity.

This nature theme continues with the four-petaled nymphaea in the centre, surrounded by a realistic semi-circular tongue with a water lily's curvy leaf motif. The circular shading and surrounding rice stalks further drive home the motif of nature's abundance.

With its organic, free-flowing visuals and positive representations of natural beauty and sustenance, Bangladesh's emblem is fresh air compared to more militant state logos.

Some Mind-Blowing Facts About Government Logos

  • The eagle is the most popular charge (main element) on government logos and coats of arms, used by 39% of UN members.
  • Of the 193 sovereign nations globally, 64 utilise mythical imagery like dragons or gryphons on their official state symbols.
  • Government logos worldwide collectively use over 1,000 different colours and shades.
  • Only five nations (Haiti, Lebanon, Mauritania, Sri Lanka, and Thailand) use some form of symbolic architecture in their emblems.
  • Around 90% of all globally used colours on government logos fall into basic shades of red, blue, green and yellow.

8. State Emblem of Israel

State Emblem Of Israel Logo Design

Simple yet iconic, Israel's national emblem features one central motif but nails it in meaningful symbolism. At its core, you've got an intricate illustration of the seven-branched Menorah, one of the most sacred symbols in Jewish culture and religion.

In ancient history, these golden candelabras were crowned with shamash (“servant”) lights in the Temple of Jerusalem during holiday festivals. Over time, the Menorah emerged as a visual representation of the Jewish faith's divine mission: to be “a light unto the nations.”

Surrounding the Menorah and encircling the logo are olive branches – universally representing peaceful intentions and aspirations for prosperity. Finally, the Hebrew credo below (“Yisrael”) underscores the emblem's Judaic identity with a translated meaning of “Prevail as God's warrior.”

Overall, this clean and compact design accomplishes a lot of symbolism while projecting a core spirit of enlightenment and perseverance central to Israeli government philosophies.

9. North Korean National Emblem

North Korean National Emblem

While many government logos aim for sleek modernity or classic traditionalism, North Korea's national emblem provides a definite change of pace. Described in the nation's constitution as “symbolic of the Workers' Party of Korea's ultimate programmatic ideal,” let's just say it leans heavily into communist motifs.

For starters, you've got a blazing stylised red star serving as the entry point – a classic symbol of socialism, revolution, and military bravery/sacrifice. Below are massive hydroelectric power plant structures (representing industrial might) overlooking fertile landscapes filled with crops and produce.

A bright red banner emblazoned with North Korea's state ideology of “self-reliance” and a side border of red brush strokes (part of a traditional ink painting style) round things out.

Even if you stripped away the communist undertones, a specific Soviet-era propaganda aesthetic still jumps off this uber-striking national emblem. From the bold red colour palette to those sweeping industrial landscapes, it's an eye-catching and unconventional design choice for a government logo.

10. The Swiss Coat of Arms

The Swiss Coat Of Arms Logo Design

Let's wrap things up with an emblem defined by its bold simplicity and instantly recognisable motif – the Swiss Coat of Arms featuring an iconic red shield accented by a crisp white cross.

While its symbolic roots date back to the 11th century, the Swiss cross was formally adopted as their national emblem in 1815 after the downfall of Napoleon. The red and white colours represented the banners the Old Swiss Confederacy carried.

Today, this no-frills emblem is famous worldwide due to its clever visual shorthand. You see that striking red cross and instantly associate it with all things Swiss: precision timepieces, neutral international policies, financial security, the Red Cross organisation, and more.

A magnificently simplistic logo delivers maximum brand recognition and association with hallmark Swiss values of craftsmanship and reliability. That's some high-impact government branding if you ask me!

In Closing: Crests That Epitomise Authority

Whether modernistic and minimal or rich with centuries of symbolic flourishes, the most compelling government logos share one core trait: They project an unmistakable air of authority, legitimacy, and permanence fit for official state institutions.

After analysing everything from the British monarchy's ornate royal coat of arms to Bangladesh's naturalistic nymphaea emblem, the most influential national branding develops its unique identity centred around core values, cultures, and mission statements.

So, while smaller businesses and grassroots organisations can experiment with flashier, trendier branding, government logos play an entirely different game of visual representation. They seek to reassure citizens and command respect through classical designs, heraldic charge elements, and timeless iconographies symbolic of their official stature.

The most memorable government logos are like sturdy anchors, rock-solid testaments to their countries' credibility rooted in rich symbolism and graphic pomp. These are crests to which we can all pledge allegiance!

FAQs on Government Logos

What are the most common symbolic elements used in government logos?

The most popular symbolic charges used on state emblems are eagles, lions, shields, crosses, stars, wreaths, branches, and traditional heraldic elements to convey power, honour, perseverance, and historical/religious meaning.

How much do governments typically spend redesigning logos and visual identities?

Logo redesign costs can vary dramatically based on the size of the government/nation and the scope of the brand overhaul, but often fall between 0,000 – million. The UK spent $940,000 on a new national logo in the early 2000s, while smaller towns/cities pay as little as $10,000 for logo refreshes.

Which government logo would you consider the most complex and detailed?


The Mexican national emblem, featuring an eagle perched on a prickly cactus devouring a snake, is one of the most intricate and visually “busy” government logos with its incredibly detailed line work and staggering use of 4X more colours than the average national emblem.

What tends to be the most popular colour used on government logos?

Red dominates government logos, coats of arms, and other official insignia. One study found red shades account for nearly 40% of all colours used across state emblems and flags worldwide. Blue and green follow as the next most prevalent colours.

How do government logo designers pick colours and symbols?

While the subjective meaning and perceived connotations play a role, logo elements like colours and icons are primarily chosen based on the following:

Adhering to vexillological principles and rules of heraldry
Representing defining moments, figures, or achievements in national history
Promoting desired traits like strength, wisdom, prosperity, etc.
Upholding longstanding symbols and traditions already associated with the state

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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