Google Logo Redesign

Google Logo Redesign

Every day when I open up Google Chrome, I am greeted with the google homepage by default and a version of the ever-changing Google logo.

It’s clean, simple and just does what you need it to, probably why it’s been my search engine of choice since the mid-90’s.

As a lover of all things ‘type’, I tend to really look at typography, focusing on the little aspects that make it interesting.

The version of the Google logo below, which adorned the homepage in 1997 now shows it’s age.

The once-trendy drop-shadow was for many designers the easiest way to show depth, especially alongside the slightly bevelled type. According to Wikipedia – “The exclamation mark was added, mimicking the Yahoo! logo.” I’m not sure why.


Google Logo Redesign 1997


In 1999, this was updated with a new font (Catull BQ if anyone is interested) and minus the exclamation mark. The colour scheme remained, although tweaked subtly.


Google Logo Redesign 1999


Cut to 2011. Google has grown to be one of the most recognised names and entered everyday language – “I don’t know what Inkbot Design is, I’m gonna’ google it.”

Not only is it a search engine, it has countless internet-based web applications, an upcoming OS and are key to development for the Android system for mobile phones.

But, I don’t need to tell you that, because you probably use them anyway.



They gave their logo a redesign in 2010 to try to bring it up to date. The drop-shadow was all but removed, the colours were redone to add less contrast, and the yellow is most noticeably now a deeper tone.

I do think it’s a lot better, but my main annoyances lie within the font itself.

The sharp serifs are too sharp, both the capital and lowercase letter “G”’s look awkward and the letter “l” seems top-heavy.

Ironically, the sharp serifs get a little lost when viewed on-screen at 72dpi.

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When the homepage popped up today I decided to have a go at a little Google logo redesign myself.

I am well aware that this has probably been done before, by better logo designers with more experience, but I don’t care.

Obviously, this is just an experiment, and something that interests me – I have not been contacted by google to do this.

Although, if anyone high up in the corporation comes across this page, I am more than happy to give them a quote!

Leaving the Catull BQ font to one side, I began scouring my font collection to see what could work.

Calluna regular instantly caught my eye as having similarities to the existing look with thicker serifs and a better looking “g”.




As for the colours, I tried to keep them as similar as possible but lightened the yellow back toward a brighter tone reminiscent of how it was before the 2010 re-do.

The current logo’s designer Ruth Kedar said, “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules.”


Google Logo Redesign – Update January 2012.

After reading the comments I came back to this post in January 2012 with an update.

The changes I made regarding the loss of the gradient and the drop-shadow I think are appropriate, but lose some of the Google-feel that are still inherent in the current design.

My changes were subtle but I feel they add a little depth back to where it was arguably lacking.


Google_Before After

Let me know what you think anyway, I appreciate any feedback, positive or negative –  does my Google logo redesign add or detract from the Google brand?

Check out the logo design services provided by Inkbot Design – if you are looking for any logo design, feel free to Request a Quote

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  1. rotamota

    Great thumbs up!!! Now lets hope Google will prioritize a refresh!!

  2. Martin Kool

    I like how your redesign is very subtle and respectful of the legacy.

    There’s one thing that started to register with me while comparing your design with Google’s. Their o’s lean back a bit, which–in conjunction with the e–creates a playfulness that your redesign is missing. The feeling comes back a bit in your perspective shot of the logo on paper and I think your version could benefit by using that effect.

    Regardless, well done. This was a good read!

    • Stuart

      Thanks for the feedback Martin – the intention was very much to show respect to the current version, as supposed to jumping into something totally different.

      Well spotted, the “e” and the “o’s” do sway slightly to the left, it my be worth simply trying that to see if it returns the playful component.

  3. Jerritte Couture

    There are certain things I do like about your take on the Google logo, but there’s one main thing I think it misses.

    My background is in Human Factors Psychology, and from a visual perception perspective, one major aspect where your take on the logo falls a bit short is on the contrast side — in particular with the yellow “o”. Yellow on white is never easy to see. Using yellow type on a white (or very light) background is always something to avoid.

    The original logo doesn’t suffer from this problem because of the very subtle drop shadow and the fairly soft inner bevel. Those two small — but very important — styles help to pull the letter off of white backgrounds. They increase the contrast substantially and make it more salient on light backgrounds.

    Other than that…although I don’t completely hate their font choice, I do like the one you chose. 🙂 Nice rendition.

    • Stuart

      Thanks for the insights Jeritte!

      I agree the yellow ‘loses’ some visual qualities upon the white, maybe the addition of the drop shadow would help in this case. It could be rectified by darkening the tone a little, but then the whole colour scheme becomes imbalanced.

      With this post I was trying to focus specifically on the typographic issues that (in my opinion) exist within the current logo, I should have spent a little longer and covered all the issues 😉

      Thanks again, I really appreciate the feedback.

  4. Marshall

    This logo that you have made looks much, much nicer than the current logo in my opinion! You’re right in that the current logo is just kind of harsh, but your logo looks very smooth and the colors are great! Nice work!

    • Stuart

      Thank you Marshall. Sometimes only a subtle change in appearance can be all that’s required to improve a logo.

      • Lucka

        Got it! Thanks a lot again for heplnig me out!

      • Stuart

        Not a problem – thanks for looking!


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