Why is Good App UI/UX Design Great for Business?
There are millions of apps present today in the app store.
Many of them are useful, and people do use them daily. However, there are also apps, which are just there without any use of presence.
If you want to make an app used by the masses; then you indeed have to focus a lot on its design aspect.
A good UI/UX design should be such that users can instantly understand a web or mobile app’s user interface patterns and components to browse through the app with ease.
You can attain more profit for any business with a great experience that makes users satisfied.
Estimating the numbers can be challenging, but here we will give you a brief idea with the help of the stats on how great app designs have dominated the app store market:
- By the end of 2017, more than 91 billion apps were downloaded from iOS and Google Play Stores.
- There are over 3.8 billion smartphone users around the globe, according to a report by Statista.
- Some reports show that there are 2.87 million apps available for download on the Google Play Store.
These numbers clearly define the mobile app industry’s competition and how every business tries to develop a new app to provide ease and better options to the target audience.
What Entails A great UI/UX Design?
When we talk about mobile app development, one of the primary aspects to look into is the UI/UX design.
Many developers must be aware that the UI/UX design element plays a crucial role in contributing to most of the app’s success.
UI (User Interface) is the application’s appearance while a user interacts with the app.
Having a great and easy user interface is essential as it helps the users smoothly interact with the target audience and pertain them to stay on the app.
The UI ends up deciding the graphics, app design, or the entire presentation of the app.
Hence, in the current times with cut-throat competition, having an attractive UI helps get the target audience better.
UX (User Experience) comprises components such as emotional feelings, perceptions, judgments, etc. that are involved when a user interacts with the app.
It is the feeling one gets after spending time on the app.
To enhance overall user satisfaction, it is essential to improve its simplicity, usability, and accessibility.
Main Components of UI/UX Design
Before getting to know the how and why of app design, let’s first look at UI/UX design’s main components to understand how it works.
Interactive Design is all about making a reasonable plan for a design associated with the product or application and which is easy for the customers to use and interact with.
This design type incorporates different components, such as font, symbols, pictures, colour, graphics, icons, aesthetics, etc.
Information Architecture (IA) means satisfying the business procedures by designing an app’s or website’s data structure.
The IA’s key role is to provide easy navigation to its customers without any browser’s primary concern.
It is about utilising and understanding the combination that blends in with the framework to provide the best and easy to navigate menu.
The ease of use can be associated with user-friendliness.
Alongside sorting out if the users get the data they require by using the application or visiting the webpage, usability also involves the convenience or simple interaction of the users with the app and understanding
the approaches to deal with errors.
Wireframing means developing a sample of the application to test its usability, looks and features before presenting to the users.
It is a modest method to test usefulness, functionality, and assess if it satisfies the requirements.
This helps to know whether any further changes are required or suitable/easy for them to use.
The visual design resembled the brand’s image and is one of the most critical UI design components.
Visual Design is more about creating the app/product’s appearance to make an impact on users.
It can be said as developing a brand for the app with its colours, images, font, design, etc.
Benefits of UI/UX Design
Now let’s focus on benefits and understand the basics of good app design for business growth.
In the quick-paced market of interconnectivity, it is said that the one who doesn’t have a website does not exist in the digital world.
Furthermore, it is imperative to comprehend and deal with all ideas we face daily in the digitised environment.
The main thought in every discussion that encompasses good rules of website design is UX and UI.
Increasing productivity and efficiency can have different meanings for different businesses.
An application with a top-performing design empowers efficiency in terms of progress, sales conversion, and progress.
What is vital while increasing profit is having an exemplary user interface with cost savings of resources that leads to improvement.
This profitability is reflected in both the customer and the brand.
This profitability is reflected in both the customer and the brand.
With an easy-to-use interface and simple navigation, the customer reduces search time and increases fulfilment, satisfying the customer’s necessities quickly and productive.
Thus, the brand expands sales, limits expenses and assets, and improves user loyalty.
Rise in Conversion
As discussed repeatedly, the design aspects and ease-of-use of applications are a high priority for the customers.
A well-created design in the application will undoubtedly connect maximum customers, bringing about more conversions and maximised profit.
Things like quicker page load, smart navigation, straightforward design layout, and rich and vivid content add to an application’s prosperity.
To improve the conversion, getting knowledge about the users through user research is essential.
You can find where customers are exiting and where they are experiencing trouble understanding your commitments.
Ideally, data from web assessment (and various other sources) is mixed together with methods, such as usability testing to ensure we have a good understanding of what customers are doing and why.
UX and UI are not limited to visual components, icons, colours, style, images, and functions; they also carry a consistent solution.
All the components are mixed to offer a distinctive look and feel of the application.
Custom application design guarantees excellent user experience while looking after consistency.
UI and UX bring consistency to the app. Colours, icons and text and style, and other visual parts cooperate to offer the website or application with a rich feel and look.
The UI/UX of your site or application guarantees a unique user experience while maintaining consistency.
Lower Development Costs
A well-planned design smoothens the process and avoids any difficulties.
A planned design incorporates pre-preparation requirements and interfaces support, for example, wiping out non-relevant functions and features, or changing the design plan for easy functionality accessibility.
An intuitive and easy to use interface benefits the users along with the business.
The UI design projection progressed nicely, lessens expenses, time, and effort through the later stages, which implies that the strategic choices are taken toward the beginning of the task decide the cost and execution later on.
New Technologies to Work On
UX design is a quick-developing field, and as recognised by LinkedIn, it is one of the ten most in-demand skills that organisations ask for.
A profession in design will put one at the forefront of advanced digital development, as it is an excellent field with new ideas and technologies arising consistently.
In the coming years, we hope to see an expansion in demand for designers applying their ability to the user experience of voice-based interfaces and augmented reality.
Our physical environment converges with the computerised space to establish new settings for individuals, and now is the ideal opportunity to get included with the design skills.
Make Your Mark
To stand out from the crowd involves a visionary approach to the ideas and processes involved.
Many times businesses disregard the significance of understanding customers and their requirements.
This ignorance leads to inaccurate insights into their needs, leading to negligence of their requirements and poor online experience.
By putting resources into expert UX and UI design for your web application, you have an opportunity to make an impact that will ensure your memorability long into what’s to come.
Reasons that explain why we need an effective UI/UX design:
To come up with a robust UI/UX design is undoubtedly the need of the hour and also the number one priority for all app owners.
But, this is not a very easy process like it seems.
The entire UI/UX design process requires in-depth research and planning, understanding the target audience’s needs, and introspecting the various problems the apps can go through.
A well-researched UI/UX design can:
Provide Better Customer Satisfaction
In the immense competition, today’s market has turned from buyers’ market into the customer’s need.
The customers or the final users are considered the ‘King of the Market’ for a reason.
Hence, making them satisfied is the most crucial thing and consideration of every business.
With a great UI/UX design, the customers will feel more engaged, satisfying the ‘Delight’ level.
Moreover, satisfied customers are the best source for the ‘Word of the Mouth’ marketing technique,’ as these loyal customers will spread the word about the app without you having to push them.
Understand Target Audience
Before actually finalising a UI/UX design, the app developers have to do thorough market research.
This means that the design of the app has been curated after in-depth research.
It indicates that the app will be built as per the needs and wants of the target audience.
If the app is built as per the customer’s choice, it will better attract their attention.
Builds Brand Identity
Investing in an effective UI/UX design could boost customer satisfaction by a significant margin.
Hence, people generally like to use apps that have a great brand image.
Moreover, the app can build an engaging community, which means that the potential uses can give suggestions to upgrade their features and improve the application in some form or the other.
This process directly results in the growth of the brand name.
Boost User Interactivity
User interactivity is how users interact with the app and how comfortable they are while using it.
For this purpose, UX designers meticulously create user personas to know the target audience and their reaction.
UI/UX designers also focus on personalisation as it helps in delivering content relevant to the target users or specific users.
For example, in many eCommerce websites, there is mention of ‘you will also like these products’ or ‘people who viewed other products include..’.
These recommendations attract people into the products and offerings and are likely to let them revisit the website.
Increase in Customer Loyalty
Customer loyalty is essential in today’s time if you wish to grow your business, and it is earned through the user’s positive experiences with applications.
The positive experiences let users promote your brand and bind other users to your product.
UI/UX designers create customer Journey Maps to indicate the user’s interaction with the product beginning from the start, i.e. the first contact point.
Reviews, ratings, likes, etc., help understand the product and its popularity among the users.
Good reviews help in gaining more customers while bad reviews can shake the trust of the old customers.
Thus, you should carefully map UI/UX before developing.
Thus, it is safe to say that a decent application design is directly proportionate to the business’s growth, achievement, and success.
The better and more comfortable the design, the higher the user satisfaction will be.
Author Bio: Smith is a very creative writer and active contributor who loves to share informative news or updates on various topics and brings excellent information to readers. His priority is to cover up new technologies and techniques for his audience. Smith has come out with many interesting cases and information that attracts readers to unravel his write-up.