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17 Creative Branding Ideas: Stand Out and Make Your Mark

17 Creative Branding Ideas: Stand Out and Make Your Mark

Ever feel like your business is getting lost in the crowd? You've got a fantastic product or service, but damn, it's tough to cut through all the noise out there, isn't it? Well, buckle up because today, we're diving headfirst into the wild world of creative branding.

It's time to trade in those dull, been-there-done-that marketing tactics for a fresh new look that'll make your brand pop like a dancer at a hip-hop convention. With some ingenuity (and maybe some Red Bull), you can dream up branding concepts so unique, eye-catching, and downright unforgettable that your ideal customers won't just notice you – they'll be straight-up infatuated.

Let's unpack some brilliant branding brainstorms to spark that creative fire, shall we?

Top 17 Creative Branding Ideas

1 – Speak Their Language (Literally)

Brand Tone Of Voice Example Instagram

Imagine walking down the street, and a billboard stops you dead. Not because it's drop-dead gorgeous (though that never hurts), but because it's written entirely in l33t-speak. You can't help but geek out a little as you decipher “2K00L 4 5KHOOL” – too cool for school, am I right?

Bingo! You've just stumbled upon one genius way to get creative with branding: speaking directly to your audience's interests and inside jokes. When you show you “get” the culture and vocabulary of your core customers, it builds an instant connection and sense of belonging. They'll feel like you're in their inner circle – and who doesn't want to be part of the cool kids' club?

Taking it a step further, brands like Firebox tap into this community bond by crowdsourcing new product names from fans. Not only does this breed buy-in and emotional investment, but it sparks brilliant, hyper-relevant brand names you'd never dream up in a boardroom brainstorm.

2 – Bring Wildly Different Worlds Together

While we're sparking new ideas, what's more thought-provoking than a good old mutt? I'm talking about gleefully mashing two completely different concepts to create an unforgettable brand identity.

Microsoft had a hit with this approach when they playfully merged the premium “Cuisine” line with their casual “Artlecchino” techie gear, creating “Gastroporn” merch for their foodie dev fans. Dishes and digits in one cheeky combo? You've got my attention!

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When you blend categories that rarely (if ever) collide, it jolts the brain out of autopilot and into “Whoa, that's clever!” mode. Just look at branding wins like Sundance Skis and Jones Soda – one brings the beach party to the ski slopes while the other layers snarky graphics onto a total commodity. Each shook up their respective industries and carved out die-hard cult followings by zigging where the rest zagged.

3 – Paint Outside the Expected Lines

Speaking of zigging and zagging, what could be more predictable for a software company than branding themselves with…more software imagery? This is why Santa Cruz's clever “Untied” campaign for Adobe's apps immediately grabbed my eye.

Instead of showing Photoshop's familiar UI or Illustrator tools, Untied's branding depicted the creative apps through vibrant, analogue mediums: stop-motion sand spreads, vibrant paper sculptures, and even… platters of deliciously arranged food. For design software? Genius!

Like the best brain teasers, these unexpected visuals mess with our assumptions and make us question: “Hang on, how does this fit?” Slowing down the brain's autopilot like that boosts attention, memory encoding, and intrigue – branding gold!

So don't feel boxed in by your product's literal purpose or visuals. See if you can find an atypical “That's so crazy it just might work!” perspective to shake things up.

4 – Tell a Damn Good Story

Don't just sell…regale! People are hard-wired to sit up and pay attention whenever a compelling story starts. Stories activate our brain's pleasure centres and make information infinitely stickier.

We've seen wildly creative branding win big by harnessing killer storytelling – just look at the insanely popular Lil' Drug Store campaign from Purdue Pharma that humanised prescription medication through an entire fictional world of miniature pharmacists, complete with its own stop-motion webisodes and cute-as-a-button merch.

Lil Drug Store Branding Ideas

Even if you can't weave an epic tale across every marketing asset, look for ways to inject narrative momentum and suspense wherever possible. T-Mobile achieved precisely that with their iconic “Who Crashed the Cookout?” campaign, fashioning a cheeky soap opera teaser with celeb cameos to excite a big new pricing plan launch—branding gold.

The takeaway? Good stories pull us in, get us invested, and keep us hooked on wanting to find out what happens next. When done well, that visceral experience of curiosity and emotional payoff can transcend any specific product or service you're selling.

5 – Put On a Show

On that note, why sell a product when you can host an unforgettable event experience? In recent years, in-real-life activations and interactive brand stunts have been having a moment.

Who could forget IHOP's bizarrely impressive single-day rebrand to “IHOb” for their burger lineup? People were gobsmacked and scrambling to decode this loopy head-scratcher until the big reveal.

Ihop Ihob 66145Ee07304E

Was it a touch disruptive and baffling? Sure. But it also perfectly encapsulated everything an intelligent publicity stunt should be: surprising, thought-provoking, buzz-worthy, and – most critically – entertaining as all get out!

The same “branding theatrics” philosophy drives Skittles and Snickers' beloved in-person stunts, like mixing up their candy in real-life baking vending machines or re-enacting classic Super Bowl ads in Times Square. Weird? Sure. Memorable? You bet your bottom dollar.

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Never mind the traditional “push” of a billboard or video spot – thoughtfully disruptive, you-had-to-be-there experiences like these drive massive earned media and turn brands into cultural juggernauts. Make sure your crazy-but-brilliant stunt plan passes legal!

6 – When Life Hands You Lemons…Rebrand

Speaking of buzzy stunts, brands have recently scored significant clout and goodwill through creative responses to real-time current events, pop culture moments, and even their disastrous screwups.

After a devastating warehouse fire sacked their inventory, you'd think the last thing U.K. retailer Patisserie Valerie would do is immediately rebrand to “Patisserie Scorched Earth.” Yet by leaning into the pun and giving their branding a playfully charred look and feel, they brilliantly bounced back with a fundraiser (“Put the sizzle back into our tart!”) that raised boatloads of cash…and free PR galore.

Heck, you don't need a fiery crisis these days – brands have been quick on their feet to hitch their wagons to all sorts of trending hashtags and meme-able moments. Take Oreo, who transformed their iconic branding colour scheme when #TheDress broke the internet a few years back, cheekily weighing in with a “You Can Still Dunk in the Dark” campaign that rocked biscuit-inspired lighting.

Done smartly, newsjacking stunts and real-time responsiveness can be hella-fun ways for brands to manufacture relevance and demonstrate their savviness and finger on the pulse of culture.

7 – Tap Into Their FOMO

Listen, we've all experienced that nagging fear of missing out. Nobody likes feeling left behind, whether it's significant concerts, can't-miss parties, or the latest TikTok trend.

Innovative brands have capitalised on those anxious FOMO feels through creative branding that instils a sense of exciting exclusivity.

Maybe it's luxury status symbols like the iconic Lexus “Perpetual Automotive Renewable Timepiece” – not only immortalising the sleek LFA engine as a $17k wristwatch but dropping periodic limited-edition new colourways to stoke a “Gotta catch 'em all!” collector's mania.

Lexus Brand Marketing Ideas

Or it could be splashy, ephemeral marketing activations that come and go, like the ultra-hyped “PALEYWAVEPALOOZA” music/art/food truck-fueled street party that artisan handmade brand Pura Vida Bracelets throws each year. If you were lucky enough to score an invite, congrats – it was the place to be seen that weekend. But if not? Well…there's always next year (maybe)!

Either way, driving major FOMO is a time-tested way for brands to cultivate exclusivity. A curated, inside experience tailored just for the cool kids.

8 – The Name Game

Admit it: we all judge books by their covers, which is why smart name-storming and wordplay is an often-overlooked branding opportunity to make a powerful first impression.

Quirky, punny, utterly unforgettable names are branding gold – just think of Snog Frozen Yogurt or Loo Natics restroom trailer rentals. When your business name is irreverent and begging to be shared around, you're halfway to marketing glory.

But you've got an otherwise ordinary product or service. No sweat! Get clever with evocative metaphors, creative twists on language, and imaginative product naming.

Take Butterball, whose gloriously irreverent names for their turkey varieties evoke more personality than the average meat aisle. I mean, come on – “Curvey Butt-Her” and “Smash Smooth Ass”? I'm laughing like a kid who just heard their first dirty joke.

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Or look to the masters at Poo~Pourri, who took toilet sprays from drab commodity to shrieking-ly memorable with names like “Merry Spritzmas” and “Poo-Phoria.” Suddenly, an unmentionable bathroom product has us all saying the word “poo” over and over – branding bingo!

9 – Make It Personal

Look, we humans are hard-wired to crave personalisation and individuality. Yes, even for seemingly transient things like shampoo or gym memberships. Nifty new customisation and personalisation tech has let creative brands feed that “narcissistic itch.”

Who can forget the feverish branding craze set off by Coca-Cola's savvy “Share a Coke” campaign – suddenly, folks were scrambling to hunt down bottles emblazoned with their name, or better yet, grab one personalised for their best friend or S.O.? Bam, affordable indulgence rockets a basic consumable into individualised keepsake territory.

Coca Cola Share A Coke Ad Campaign

It is the same with Nike's brilliant “Nike iD” platform, where customers can remix colour combo after colour combo, unique patterns, motivational slogans, and more to create bespoke trainers down to the stitching. Your sneakers become a walking, one-of-a-kind wearable statement piece.

Thanks to customisation capabilities, today's best creative branding celebrates individuality and adds that ever-covetable “made just for me” exclusivity factor. It also gets customers gleefully co-creating content and affection for your brand! Win-win.

10 – Creative Code Word: Mystery

Do you know what else we humans go bonkers for? A damn good mystery! Get us stumped, stump us good.

Intelligent, creative branding has been creating puzzling intrigue – strategically leaving audiences to fill in the blanks and solve the riddle themselves.

KFC was deliciously toyed with our curiosity on social media when the fast-food giant temporarily rebranded with an enigmatic new name: “Inka.” For days, folks gobbled up clues and fan theories about this quirky new alter-ego before their master scheme unfolded: “Inka”…as in “I'm No Kanidding. We're Circumventin' the Incorrigible Spese!”

It feels like something straight out of an escape room, right? And that's precisely the alluring draw. Humans love to put on our amateur detective caps and crack arcane codes when properly teased.

From Los Angeles' neon “Pier'dise” billboards with cheeky maritime alien-head icons to Reddit's Easter egg-laden rebrand rollout that pranked billions, brands can drive engagement by turning creative branding into an interactive mystery experience.

11 – Package With Panache

Of course, branding isn't just splashy campaigns and headline-stealing stunts. Taking your product's physical “packaging” in an unexpected creative direction can leave a lasting impression all on its own.

When Pizza Hut wanted to get the U.K. jazzed for their re-launched stuffed crust recipe, the pizza chain cheekily bundled pie boxes…within pie boxes! By nestling a pie inside deliciously meta packaging, they are surprised and delighted with every delivery while earning priceless viral buzz photos.

Or look to Cards Against Humanity, whose gleefully NSFW party game takes a no-holds-barred approach to shock value down to the literal card packaging. Trading out standard tuckboxes for bold and unapologetically crass sketches, they create “shareable unboxing” moments that align bang-on with their mischievous brand personality.

The lesson? Make unboxing your brand an experience that kicks expectations and winks back at your ideal customer. From mind-bending origami folds to retro prism graphical effects, distinctive structural creativity can sometimes be the most underrated – yet powerful – branding opportunity.

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12 – Get Weird With Their Passion Points

If you want to strike a resonant chord with your audience, get buck wild into their hyper-niche interests and beloved subcultures. We're talking creative branding concepts so “of the community” that they become instant inside jokes for the initiated to nod along with.

This is precisely why IKEA saw a viral tidal wave when they whipped up a cheeky “Bisonal Pattern” shag rug…plastered with a ridiculous, unmistakable yonic shape across both fuzzy sides. Sure, maybe the average shopper simply saw novelty bathroom decor. But for gaming fans, it was an instant pat on the back for the Twitch humour and “Hot Tub Meta” rabbit hole.

The same loving insider energy came through when Duolingo – of all brands – rolled out cheeky merch collaborations featuring video game superstars like Sonic the Hedgehog or Hellblade's fantasy heroine Senua. Equal parts “Wait, huh?” and “#NailedIt” spoke in pitch-perfect fluency to the overlap between language-learning nuts and gaming geeks.

So don't just aim broad with your creative branding. Dig in and get granular on your audience's most random, cultish passions – then craft branding so pitch-perfectly niche that it makes them feel seen, respected, and part of an exclusive inside circle of cool kids.

13 – When In Doubt, Get Meta

Oooh baby, what could be more deliciously postmodern than branding that winks at its artifice?

This brand of self-referential creativity has recently popped off in spades across categories. From Netflix's cheeky streaming billboards that sass back at passersby (“Should've re-watched Ozark instead of daith piercing your ear”) to Lay's “Crisp Code” snack bag graphics remixing QR codes and data privacy debates into their very visual identity.

It's like that old rhetorical chestnut – “Is the red square red, or just the word ‘red'?” Suddenly, the conversation about what's “real” or authentic shifts back onto the brand itself, stirring up tasty paradoxes for us to mull over.

Liquid Death Rebranding Ideas

That same deliciously meta energy pulsed through Liquid Death's wildly viral “Rebranding of Rebranding” stunt, where the canned water company repeatedly exceeded expectations by…not upending their branding! Instead, they playfully marketed their non-rebrand as the most significant identity overhaul ever, nodding with a wink at their industry's thirst for constant newness and disruption.

It's a refreshing reminder that as much as we might try to manufacture breakthroughs, some of the most mind-bending creative branding comes from having the self-awareness to pull back the curtain – and let the brand itself become the main attraction.

14 – Troll Level: Masterclass

Hey, did somebody say mind-bending? Because we'd be remiss not to give creative props to brands unafraid to lean into surreal brain melters.

Case in point: when Steak-umm blessed us by emerging as 2020's most unlikely voice of reasoned internet discourse, firing off bizarre, rambling tweet-fests that sounded like diet Joe Rogan crossed with a WWII military cryptographer. Wrapped in their iconic branding cues like tray typography and wacky old-timey visuals, Steak-umm's deranged yet strangely profound ramblings (“friendship is simply ancient capitalism trying to make a comeback”) set social media ablaze as one helluva postmodern creative flex.

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Or look to Arby's, who regularly veers into the outer stratospheres of bedlam with antics like their legendary “jazz-uation” video and “Arby's of the Ozarks” podcast. Skits starring…sentient meat sandwiches? A chicken sandwich drenched in body spray? Sure, it's patently ridiculous – yet that's precisely what makes these avant-garde forays into the hilariously uncanny valley so damn memorable.

The master class in random trolling has to go to Tindersticks toffee puddings, though. When the quirky dessert brand dropped a gloriously baffling 9+ minute cereal mascot-style character lore video earlier this year to zero preamble or context, the internet experienced a full-body third-degree whiplash. Was it a delirious fever dream? A cosmic riddle wrapped in a candy coating? Either way, it lodged supreme in our collective consciousness…which, let's face it, is the true power of creative branding.

So consider leaning hard into the surreal, bizarre, gloriously confounding side of branding now and then. A dash of delicious, meta-fictional absurdity might be precisely what the world's been missing.

15 – Make The Logo Work Triple Duty

Ah, logos. The ol' branding standby, the corporate logo. Who'd have thought tweaking these ubiquitous stamp-of-approvals could become a canvas for creative genius?

We've seen brilliant examples of companies doubling down on their logomarks to house INSANE levels of delicious hidden meaning.

The simple yet ingenious FedEx logo directs your eye to the arrow nestled in the negative space – a subtle nod to their brand promise of perpetual forward motion. Quebec University UQAM's bright mark does a similar thing, revealing a cheeky map of the Montreal streets where they're HQ'd. Meanwhile, Amazon's smiling arrow aims straight from A to Z in a succinct logogram for their “Everything Store” mission statement.

Amazon Logo Design

But some logo masters take things even further into next-level optical illusions. Case in point: The emblem for Ameyo Systems packs a remarkable NINE different branding images in its abstract shapes, from a human head in profile to a fighting bird…that you may or may not ever notice without it being pointed out! Now that's working, those noggins.

Of course, leave it to the techies to level up with authentic engineering flair. IBM stayed on a brand by cramming crazy volumetric imagery into their iconic 8-bar avatar – aligning the stripes just right creates a sly optical illusion of a 3D cube for retro computer whizzes. Then there's Cisco's divisive “ripple” logo refresh from years back, stacking several layers of imagery from various angles to create a psychedelic shift effect as you turn the mark in physical space.

Hats off to these brands for turning their staid branding element into a veritable Russian nesting doll of cerebral, creative exercise. Whether you “get” the more profound meaning, that push-pull of deconstructing layers will keep you hooked.

16 – The “Meh” Campaign

Sometimes, the cleverest branding ideas come from aggressively…resisting branding altogether.

A refreshing air of shruggingly casual indifference can feel like a zany breath of fresh air in an endless sea of over-stylised, over-photoshopped, hyper-sanitised marketing. The anti-branding, if you will!

Few have nailed this plastered more brilliantly than MailChimp's famously lo-fi, DIY “Meh” campaigns – from logotypes cobbled crudely out of Comic Sans to that minimalist yellow backdrop reminiscent of a recordable VHS tape. They cheerfully upended expectations for a mail platform, exuding a clever, relatable “We didn't overthink it” charisma that made you trust them more.

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Or what about Muji's purposefully corporate typeface logo created as part of a subversive “anti-brand” effort to strip all associations away from their product packaging? Paired with the signature plain brown paper bagging and zero-frills design, this philosophical backlash against consumerism made a bold statement…even if the statement itself was “We're not trying at all!”

In today's polished, airbrushed world, sometimes the sharpest branding you can do is thumb your nose at all that try-hard effort. Whether “ugly” styling for the sake of outsider edge or waxing poetic about the profoundness of total simplicity, an up-your to traditional branding tropes gives you creative credibility to spare.

17 – The Totally Random Crossover

Last, let's talk about an emerging creative darling of brand mashups: the absolutely WTF crossover collaboration.

Look, we've seen this tactic ooze across with branded food items for ages – from Burger King's infamous “Seattle's Best Buttery Blend” coffee-infused crispy pucks to KFC's…deep fried. Slab. of meat-scented. Bath bombs. (Sorry, I need a minute to ponder the product rationale there.)

But wild collab branding has reached dank new heights nowadays. Travis Scott was randomly body-slamming into Jehova's Witness-pure Fortnite universe with a virtual concert and branded cosmetic skins. Orrrrrr, everyone's favourite festive belter, Mariah Carey, making “ooohhhh” faces while promoting window blinds with Velux? Like…why?

Even massive corporate powerhouses are getting in on the madness nowadays – are you ready for Xbox's swimsuit line or KFC's video game console that keeps your fowl piping hot as you frag? What about The Wknd's “Unxvnced Erth” collab with digital avatars and an immersive virtual theme park? Sure, none of it makes a lick of cohesive sense…but that's precisely the appeal.

At a time when most branding experiences feel so curated, sculpted, and risk-averse, there's something blissfully chaotic about brands mashing up into comically mismatched bedfellows. Think of them like random splashes of colour splattering across a blank canvas – freeing us from the stuffy conventions of traditional marketing, one “Hold up, WHAT am I peeping?” fever dream at a time.


There you have it, folks – a veritable treasure trove of creative branding magic to elevate your business from a face in the crowd to the show's star.

Whether spinning unexpected tales, painting outside the expected lines, or gleefully mashing up the most mismatched partners, rethinking your brand's look and feel is the ultimate canvas for creative genius.

After reading through these examples, did you just get hit with a bolt of lightning inspiration? A wild idea that might seem half-baked or “too out there” at first? Excellent – that's precisely the kind of zany, creative brainwave you should chase down.

Because at the end of the day, the most iconic, talked-about, forever-burned-into-our-brains brands didn't get there by playing it safe. They got there by having the courage to take creative leaps. To zigzag from convention. To embody the spirit of delightfully impactful WTF-ery, their fans wish they had dreamed up themselves.

So go forth and get weird with it! Try on unconventional ideas like a new hat. Be provocative and challenge assumptions. Let your brand's freak flag fly, even if it means enduring some befuddled looks before the lightbulb ah-ha moments start sinking in.

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That glorious sweet spot where creativity, surprise, and sheer “Huh?!?” novelty intersect? That's the bullseye all marketers should aim for – where your offbeat branding forever sticks in people's minds. It's no easy feat, but it is worth chasing after.

Just don't half-ass it and get caught in an awkward brand purgatory. If you get deliciously bizarre and buck centuries of buttoned-up traditions, you'd better commit fully and swing for the fences! That's how you craft branding; people won't just notice, but they'll obsess over, meme-ify, and almost certainly get permanent tributes.

So let's raise a glass to rewrite the rules, ditching the cookie-cutter and embracing branding that feels as wild, off-the-wall, and blindsiding refreshing as we all secretly wish we could be. It's going to be a fun ride.


What's the benefit of really out-there, unusual creative branding? Isn't that risky?

You bet it's risky! But pushing creative boundaries is also the best way to capture attention and stand out in our ad-bombarded world. When you zig with an unexpectedly creative brand approach while competitors zag, you'll be amazed at how much more memorable and buzzworthy you become.

How can I ensure my creative branding ideas stay consistent?

The key is finding that sweet spot between being clever/surprising enough to grab eyeballs…yet still feeling authentic and “on-brand” for your company. Don't dazzle just for dazzle's sake – the best offbeat branding unforgettably reinforces your unique brand personality.

Any tips for getting buy-in on big, out-of-the-box creative ideas?

Come PREPARED with data, inspo examples, and a solid rationale beyond just “It's cool, trust me!” Make the business case for why mind-bending creativity can drive word-of-mouth, memorability, and concrete results. A little preemptive myth-busting never hurts, either.

How do I know if my creative idea is too “out there”?

If you have to ask, it might be! But there's yet to be an exact science here. As long as your wild concept still feels rooted in your brand's core messaging and audience, you're likely okay. When in doubt, try testing milder versions or check-ins along the way.

Where can I find examples of killer creative branding?

All around! Inspiration is everywhere once you start looking. I'd recommend award annuals from Cannes Lions/The One Show, curated galleries like Ads of the World and Behance, branding blogs/podcasts, and following innovative agencies on social. Happy hunting!

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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