18 Brand Building Strategies to Double your Sales
Building a successful brand requires more than the ability to deliver high-quality products or services.
For real success, brand building is essential alongside a traditional company for repeat customers and a positive reputation with current and prospective clients.
Creating a strong positive reputation for your brand name is possible with a bit of market research and a commitment to authentic communication with your target audience and demographics.
The competition in the business world today is as intense as it’s ever been. One way to stand out is by establishing a brand that enhances your reputation and entices customers to buy from you.
Whom do you think your customers will choose: The faceless corporation that treats them like everyone else?
Alternatively, the reputable local brands that they know and trust?
For most people, this is a no-brainer.
This highlights why building a brand is one of the best brand strategy decisions you can make.
In this detailed article, we’ll cover 8 ways to grow your online brand and recommend 10 different strategies to double your sales.
- Keller, Kevin Lane (Author)
- English (Publication Language)
- 600 Pages - 10/08/2019 (Publication Date) - Pearson (Publisher)
Brand Building Strategies to Create Awareness
1 – Market Analysis
Before attempting to build a strong and lasting reputation for your company, it is essential to learn more about your prospective audience.
Conducting market analysis provides useful insight into the lives of prospective customers that are most interested in what your business has to offer.
Learn more about the wants and needs of your visitors and those who are most likely to purchase before launching campaigns or choosing a direction for your next branding campaign.
An effective market analysis strategy helps to form the foundation of a successful business. First and foremost, you want to identify a specific group of people your product can provide value to.
Ideally, this group has a specific pain point that your product will solve, without too much competition on the market. Even if every other step is executed correctly, a poor job of market analysis can significantly reduce your chances of success.
When done correctly, a market analysis will allow you to position yourself as an industry leader in profitable industries with minimal competition.
2 – Website Analytics
Implement website analytics using services such as Google Analytics to learn more about your website visitors. Capture data such as location, gender, age-range, and even specific interests or keywords that are most relevant for each individual who visits your site.
Utilising web analytics provides in-depth insight into how others have found your website and what it is they are searching for once they locate your website’s URL.
You’ll see who came to your website from organic search, paid search, organic traffic and referrals.
This is valuable information from which you can make small changes to increase your long-term traffic significantly.
Perhaps most importantly, tools such as Google Analytics tell you exactly how customers are engaging with your website.
Are you getting many visitors but not enough conversions?
Google Analytics will show you where customers are falling off in your sales funnel and allow you to optimise for future campaigns.
Similarly, they provide accurate customer engagement metrics such as bounce rate, pages per session and average session duration.
To optimise your position in the search rankings, you need each of these to be as high as possible.
This allows you to analyse the current engagement of your site and identify problem areas that need changing.
3 – Use an Authentic Voice to Build Trust With Your Audience
Finding a voice that is most authentic for your business is imperative when you want to create a positive reputation for your brand with website visitors and prospective customers.
Companies who sound inauthentic and robotic or too corporate are likely to turn off generate an organic following.
Users appreciate companies and brands that share real thoughts, feelings, and opinions with their audiences.
Research your top competitors to compare the tone and voice used when other brands communicate with their followers and loyal customers.
4 – The Importance of Local SEO
Search engine optimisation is one of the most important factors to remember when building a brand and business online.
Search engine optimisation helps to boost your website’s official URL ranking within top search engines such as Google, Yahoo!, DuckDuckGo, and Bing.
Implementing local SEO is just as crucial as traditional SEO, especially when you are managing a local brand build or provider and want to appeal to individuals in your community.
Working together with a professional local SEO company is highly advisable if you are new to search engine optimisation or want to boost your place within search engine rankings quickly.
This is of paramount importance if you run a local business that doesn’t have many customers from interstate or overseas.
Millions of potential customers are searching each day for specific service providers in their local city. An added benefit of local SEO is that the search terms come with high buyer intent.
For example, most Google users will only type in a search term like “Best Sydney Plumbers” when they are actively looking for someone to do plumbing work for them.
As such, an effective local SEO strategy provides you with higher quality potential leads that are more likely to convert.
5 – PPC Campaigns
Launching a PPC (Pay-Per-Click) campaign is one of the most common methods of online advertising.
PPC campaigns are useful when you have a full understanding of your target audience and demographic and want to place advertisements on competing or relevant websites and online communities.
Once you have a clear understanding of the best and most relevant keywords that work for your website’s SEO, it is much easier to launch successful PPC-centric campaigns.
Effective PPC campaigns also represent one of the best opportunities to grow your brand rapidly.
The prominent rise of Google AdWords, Facebook Ads and Instagram ads means that you’re simply leaving money on the table if you aren’t doing PPC advertising.
With paid advertising, you have complete control over your brand’s message as your content doesn’t have to be tailored towards ranking in the search engines.
Similarly, this allows you to reduce the prevalence of competitors ranking for your branded terms, essentially attempting to steal your potential customers.
This is mostly because branded terms are typically quite cheap to bid on. Not only is the Cost Per Click lower, but these bids will likely generate higher Click-Through Rates and quality scores.
6 – Social Media
Social media marketing is a potent tool for businesses and brands to connect with dedicated followers and prospective customers.
Create pages for your brand on Facebook, Twitter, Instagram, and even Pinterest to maximise your online reach while also appealing to a wide range of users.
Create a posting schedule that is consistent while utilising the voice and tone you have chosen to represent your brand and its image best.
Use social media to share new product images and videos, generating sales and ultimately, more revenue.
Ask for input and opinions from your social media followers to show transparency and authenticity to those who visit your social media pages out of interest or intrigue.
Get to know your followers by asking questions and responding to comments you receive.
Building a strong reputation for a brand is much easier when you have a dialogue and an ongoing ability to communicate with your followers.
7 – Email Marketing
Email marketing remains a dominant choice for online marketing today, even with the advent of social media.
Use email marketing management tools to create segmented email lists for new subscribers, customers with products in their shopping cart, and even loyal customers who have made multiple purchases in the past.
Launch email remarketing campaigns to create specific messaging for each segmented list you have created, boosting your brand’s reputation while resonating on a deeper level with all users who are subscribed to your newsletter.
Track email statistics and insights with each campaign you launch to optimise better future emails and messages you want to convey.
Use email marketing campaigns to appeal to new subscribers while also showcasing the benefits and advantages of choosing your company as a trusted provider.
8 – Content Marketing
Launch campaigns focused on increasing engagement by hosting giveaways, contests, and even random drawings.
Create and share content that helps users solve problems or offers valuable information for their lifestyle based on the audience you are targeting.
Material that is useful, engaging, and sincere is likely to receive more visits and shares to maximise your online reach.
Remain consistent when sharing new content using social media, your email newsletter, or even your official website’s blog.
Avoid going extended periods without sharing news or updates to those who have an interest in your brand.
Create a posting schedule to keep followers and prospective customers updated with your business at all times while boosting your brand’s reputation.
Content marketing works best when it is viewed as authentic and genuine to the nature of your brand.
Research top-performing businesses and the direct competition in your market and industry to review and compare successful marketing campaigns that received the most engagement and positive feedback.
Ultimately, building a reputable brand that customers enjoy represents the best way to succeed in an increasingly competitive business environment.
Implementing a reputation-boosting brand strategy for your company is useful for building a successful brand in any market or industry.
While it may prove challenging to compete with these multinational corporations, you can enjoy an edge over your competitors by personalising your brand and providing exemplary customer service.
Using the proper approach when building your brand ultimately determines failure or success for businesses today. You don’t need to be a digital marketing expert to succeed today either.
Instead of delving hundreds or even thousands of hours of digital research, you can opt to hire a professional and reputable agency at a great price.
Inkbot Design is a comprehensive branding and creative design agency based in the UK.
Moreover, they’ll provide strategic marketing support to help develop profitable advertising campaigns. Keep doing what you do best and hire a reputable team of professionals to handle the promotional side.
10 Brand Building Strategies to Double Your Sales
Businesspeople should never ignore the process of brand building strategies for growth and development.
With brand building, every organisation can grab the attention of the targeted audience and stand apart in the market competition.
Brand building is essential to both small and large businesses.
It plays a crucial role in attracting a loyal targeted audience and achieves all the sales objectives that your company aspires.
This, in turn, helps you get a much higher level of profits for your business with success.
Experts say that the process of brand building is a continuous one and it can define the position of the company in the market as well as create positive impressions in the customer.
Effective brand building strategies can attain the vision of the company and fulfils its objectives and goals.
The importance of brand building strategies for businesses today
Brand building is crucial for the success of a company.
The market competition is intense, and brands are fighting with one another to catch the attention of the target audience.
The competition in the market is also increasing, and businesses are under pressure to create a good impact on their customers.
This can be done by offering their latest services and products with powerful brand building strategies and campaigns.
Businesses should note that the message they promote in their brand building strategies and campaigns should be uniform across print media, websites, social media, commercials on radio and TV along with the packaging of the services and products.
The onus here is to create a positive impact and remembrance in the minds of the customers.
Given below are the points that make brand building important:
Brand building is a powerful tool that can invoke emotions and establish a connection with customers.
This results in customers becoming loyal to the brand leading to a long-lasting healthy relationship with them.
When customers are aware of the brand and recognise it with respect, the company can sell its products and services to the customer at a faster pace.
This leads to improved lead conversions and profits.
Brand building helps customers gain a competitive edge in the market.
The company can stand out from its competitors and contemporaries better, leading to improved business success.
What are the steps that lead to brand building?
In the brand building process, both web and graphic design play a crucial role.
Both of these elements should be used with sincerity if you wish to promote your brand to the targeted audience.
Your brand should have a strong character to connect and establish an emotional bond with the target audience so that they keep on coming back to your brand and use word-of-mouth promotional themselves to share it!
The following are the steps that lead to brand building.
1 – Defining the target audience for building brand strategy
The company has to know who its targeted audience is – this is the group to whom the company will sell its product or service.
They will be able to customise its products and services better when it is aware of its target audience.
The choices and the tastes of the audience are taken into consideration, and the brand identifies with the issues that the audience faces.
Once the brand identifies the problems that the targeted audience faces, it can resolve them better. This results in better customer loyalty and sales.
2 – Working on the mission of the brand
When it comes to brand building, everyone associated with the company need to sit down together and discuss its mission statement.
They should decide as to where they want the brand to go from the current standpoint in the future, taking into consideration the goals and the objectives of the company.
Once the brand’s mission statement is determined, the next step of the company is to build brand awareness with promotional campaigns and tools across all the advertising channels.
3 – Market research, survey, and study
The organisation should pay attention to market research if it wishes to focus on brand building. This market research process needs to acquire information and knowledge about the competitive market.
They should know what its competitors offer, their values, their group of customers and their strong areas.
With market research and survey, the company can differentiate itself in the market to convince the present set of customers as to how it is different in the market and why they should invest in their goods and services.
They can establish its USP to the customer and set itself apart from the rest of the market. The customer too is aware of how the brand is better and why they should invest in the brand over others.
4 – Create value
This is the next step of the brand building process that is very important.
They have to communicate with the targeted audience to convince them how their services and products will bring value to them and how they are different from the offerings provided to them by their competitors.
In this process, the business has to share knowledge with the customer about how its brand is unique and different from the rest available in the market.
The brand should benefit the customer and compel the targeted audience that it will bring value to their lives.
5 – Working on the guidelines of the brand
This is an important step that includes all the crucial elements of the brand building.
In this step, the business has to plan strategically and tie-up with web development companies for the task. The objective should be clear and defined.
The budget for the brand building should be set out keeping the factors of visual elements, strategies, etc.
Businesses should be careful and not incur a considerable debt of web companies in the process.
The brand building process should be planned with time and with the right people on the team who have experience and skills in the field.
These guidelines should complement the goals of the whole business and encompass all the elements needed for building brands.
6 – Create tagline, logo and other visual elements of the brand
This step is an extension of the above step, where the web design elements of the building brand process come into play.
Here, the business needs to work on the tagline, the mascot, the font, the colour palette, typography and logo design of the business brand.
This needs to be in tandem with the offerings and the nature of the brand.
All of the above elements should be enticing and attractive enough to grab the attention of the targeted audience.
The tagline, the mascot, the logo and other elements of the brand need to be designed and planned accordingly keeping the objectives of the business in mind so that they can be deployed correctly and incorporated in the promotional and marketing materials with success.
7 – The benefits and the remarkable qualities of the brand need to be outlined
During the process of market research and survey, it is found that several businesses are more or less the same when it comes to the nature of products and services offered, their message and offerings.
It is here that the business needs to go the extra mile to outline the remarkable qualities of the product or service to attain the goals of brand building and brand awareness.
The competitive advantage of the brand’s products and services need to be strong enough to convince customers to make the choice of buying goods and services from the brand and stick to it as well.
8 – The voice of the brand needs to be created
The voice of the brand should be created in a professional and friendly way.
The voice depends upon the objectives of the business, the nature of the services and the products it offers, the target audience and the market.
Other factors like whether the voice should be technical, promotional, service-oriented, etc. should be determined to reach out to the targeted audience and get the desired results.
9 – Marketing the brand
Once the above steps of the brand building process have been attained, the next step is to sell the brand effectively.
This can be done by participating in various promotional events, sponsoring these events and integrating the brand in every field of customer service and business marketing campaigns.
In short, the brand needs to stand out in the market with its distinct identity.
10 – Becoming the most prominent advocate of the brand
The management must be the most prominent advocate of the brand at every step of the strategy and promotional campaign.
All the employees and the internal staff of the business should be passionate about promoting the brand and sharing its strengths and values with everyone.
Web design and building brand strategy go hand in hand so never plan any agenda or campaign without them.
Invest in skilled web and graphic designers for the brand building process and gain a competitive edge in the market with success!
Last update on 2021-10-23 / Affiliate links / Images from Amazon Product Advertising API