Brand Building Agendas That Help You Grow Your Brand's Reputation
Building a successful business requires more than the ability to deliver high-quality products or services.
For real success, brand building is essential alongside a traditional company for repeat business and a positive reputation with current and prospective customers.
Creating a strong positive reputation for your business is possible with a bit of market research and a commitment to authentic communication with your target audience and demographics.
The competition in the business world today is as intense as it's ever been.
One way to stand out is by establishing a brand that enhances your reputation and entices customers to buy from you.
Whom do you think your customers will choose: The faceless corporation that treats them like everyone else?
Alternatively, the reputable local business that they know and trust?
For most people, this is a no-brainer.
This highlights why building a brand is one of the best business decisions you can make in 2019.
In this detailed article, we'll cover the top 8 ways to grow your online brand and recommend different tools and services that will reduce your learning curve.
1 – Market Analysis
Before attempting to build a strong and lasting reputation for your business, it is essential to learn more about your prospective audience.
Conducting market analysis provides useful insight into the lives of prospective customers that are most interested in what your business has to offer.
Learn more about the wants and needs of your visitors and those who are most likely to purchase before launching campaigns or choosing a direction for your next branding campaign.
An effective market analysis strategy helps to form the foundation of a successful business.
First and foremost, you want to identify a specific group of people your product can provide value to.
Ideally, this group has a specific pain point that your product will solve, without too much competition on the market.
Even if every other step is executed correctly, a poor job of market analysis can significantly reduce your chances of success.
When done correctly, a market analysis will allow you to position yourself as an industry leader in profitable industries with minimal competition.
2 – Website Analytics
Implement website analytics using services such as Google Analytics to learn more about your website visitors.
Capture data such as location, gender, age range, and even specific interests or keywords that are most relevant for each individual who visits your website.
Utilising web analytics provides in-depth insight into how others have found your website and what it is they are searching for once they locate your website's URL.
You'll see who came to your website from organic search, paid search, organic traffic and referrals.
This is valuable information from which you can make small changes to increase your long-term traffic significantly.
Perhaps most importantly, tools such as Google Analytics tell you exactly how customers are engaging with your website.
Are you getting many visitors but not enough conversions?
Google Analytics will show you where customers are falling off in your sales funnel and allow you to optimise for future campaigns.
Similarly, they provide accurate customer engagement metrics such as bounce rate, pages per session and average session duration.
To optimise your position in the search rankings, you need each of these to be as high as possible.
This allows you to analyse the current engagement of your site and identify problem areas that need changing.
3 – Use an Authentic Voice to Build Trust With Your Audience
Finding a voice that is most authentic for your business is imperative when you want to create a positive reputation for your brand with website visitors and prospective customers.
Companies who sound inauthentic and robotic or too corporate are likely to turn off generate an organic following.
Users appreciate companies and brands that share real thoughts, feelings, and opinions with their audiences.
Research your top competition to compare the tone and voice used when other brands communicate with their followers and loyal customers.
4 – The Importance of Local SEO
Search engine optimisation is one of the most important factors to remember when building a brand and business online.
Search engine optimisation helps to boost your website's official URL ranking within top search engines such as Google, Yahoo!, DuckDuckGo, and Bing.
Implementing local SEO is just as important as traditional SEO, especially when you are managing a local business or provider and want to appeal to individuals in your community.
Working together with a professional local SEO company is highly advisable if you are new to search engine optimisation or want to boost your place within search engine rankings quickly.
This is of paramount importance if you run a local business that doesn't have many customers from interstate or overseas.
Millions of potential customers are searching each day for specific service providers in their local city.
An added benefit of local SEO is that the search terms come with high buyer intent.
For example, most Google users will only type in a search term like “Best Sydney Plumbers” when they are actively looking for someone to do plumbing work for them.
As such, an effective local SEO strategy provides you with higher quality potential leads that are more likely to convert.
5 – PPC Campaigns
Launching a PPC (Pay-Per-Click) campaign is one of the most common methods of online advertising.
PPC campaigns are useful when you have a full understanding of your target audience and demographic and want to place advertisements on competing or relevant websites and online communities.
Once you have a clear understanding of the best and most relevant keywords that work for your website's SEO, it is much easier to launch successful PPC-centric campaigns.
Effective PPC campaigns also represent one of the best opportunities to rapidly grow your brand.
The prominent rise of Google AdWords, Facebook Ads and Instagram ads means that you're simply leaving money on the table if you aren't doing PPC advertising.
With paid advertising, you have complete control over your brand's message as your content doesn't have to be tailored towards ranking in the search engines.
Similarly, this allows you to reduce the prevalence of competitors ranking for your branded terms, essentially attempting to steal your potential customers.
This is mostly because branded terms are typically quite cheap to bid on.
Not only is the Cost Per Click lower, but these bids will likely generate higher Click Through Rates and quality scores.
6 – Social Media
Social media marketing is an extremely powerful tool for businesses and brands to connect with dedicated followers and prospective customers.
Create pages for your brand on Facebook, Twitter, Instagram, and even Pinterest to maximise your online reach while also appealing to a wide range of users.
Create a posting schedule that is consistent while utilising the voice and tone you have chosen to represent your brand and its image best.
Use social media to share new product images and videos, generating sales and ultimately, more revenue.
Ask for input and opinions from your social media followers to show transparency and authenticity to those who visit your social media pages out of interest or intrigue.
Get to know your followers by asking questions and responding to comments you receive.
Building a strong reputation for a brand is much easier when you have a dialogue and an ongoing ability to communicate with your followers.
7 – Email Marketing
Email marketing remains a dominant choice for online marketing today, even with the advent of social media.
Use email marketing management tools to create segmented email lists for new subscribers, customers with products in their shopping cart, and even loyal customers who have made multiple purchases in the past.
Launch email remarketing campaigns to create specific messaging for each segmented list you have created, boosting your brand's reputation while resonating on a deeper level with all users who are subscribed to your newsletter.
Track email statistics and insights with each individual campaign you launch to optimise better future emails and messages you want to convey.
Use email marketing campaigns to appeal to new subscribers while also showcasing the benefits and advantages of choosing your company as a trusted provider.
8 – Content Marketing
Launch campaigns focused on increasing engagement by hosting giveaways, contests, and even random drawings.
Utilise your data gathered from market research and website analytics to cultivate content that meets the wants and needs of your visitors, followers, and dedicated customers.
Create and share content that helps users solve problems or offers valuable information for their lifestyle based on the audience you are targeting.
Material that is useful, engaging, and sincere is likely to receive more visits and shares to maximise your online reach.
Remain consistent when sharing new content using social media, your email newsletter, or even your official website's blog.
Avoid going extended periods of time without sharing news or updates to those who have an interest in your brand.
Create a posting schedule to keep followers and prospective customers updated with your business at all times while boosting your brand's reputation.
Content marketing works best when it is viewed as authentic and true to the nature of your brand.
Research top-performing businesses and the direct competition in your market and industry to review and compare successful marketing campaigns that received the most engagement and positive feedback.
Ultimately, building a reputable brand that customers enjoy represents the best way to succeed in an increasingly competitive business environment.
Implementing multiple reputation-boosting strategies for your business is useful for building a successful brand in any market or industry.
While it may prove challenging to compete with these multinational corporations, you can enjoy an edge over your competitors by personalising your brand and providing exemplary customer service.
Using the proper approach when building your brand ultimately determines failure or success for businesses today.
You don't need to be a digital marketing expert to succeed today either.
Instead of delving hundreds or even thousands of hours of digital marketing research, you can opt to hire a professional and reputable agency at a great price.
Inkbot Design is a comprehensive branding and creative design agency based in the UK.
Moreover, they'll provide strategic marketing support to help develop profitable marketing campaigns.
Keep doing what you do best and hire a reputable team of professionals to handle the marketing side.
If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us: [email protected]
Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.