Adobe Discount Banner

The Ultimate Guide to Blogging Platforms

The Ultimate Guide to Blogging Platforms

If you've ever dreamt of sharing your passions, knowledge, or creativity with the world, you're in the right place. Blogging is more than just typing words on a screen; it's a dynamic platform that empowers you to connect with a global audience, make an impact, and even earn a living doing what you love.

In today's digital age, blogging has exploded in popularity. Did you know that there are over 600 million blogs online? Yes, you read that right! That's a staggering number, and it's only continuing to grow as more and more individuals and businesses recognise the power of blogging.

Whether you're a seasoned blogger looking to switch platforms or a newbie just dipping your toes into the blogosphere, choosing the right blogging platform is the first step on your journey to success. With countless options available, it's easy to feel overwhelmed. But fear not! That's where we come in – your ultimate guide to blogging platforms.

We've researched, crunched the numbers, and scoured the web to provide the most comprehensive and up-to-date information about the top blogging platforms. From the well-established giants to the hidden gems, we'll cover them all, leaving no stone unturned.

This guide explores each platform's pros and cons, unique features, customisation options, ease of use, and potential to monetise your content. Whether you're after a sleek and professional website, a visually stunning photoblog, or a niche-specific platform to connect with like-minded enthusiasts, we've got you covered.

But wait, there's more! We'll also delve into essential blogging tips and best practices to help you skyrocket your blog's success. From crafting captivating content to optimising your posts for search engines and leveraging the power of social media, we'll equip you with the tools you need to stand out in the blogosphere.

So buckle up, fellow bloggers, because this journey is about to get exciting! Whether you're looking to share your travel escapades, cooking masterpieces, fashion experiments, or business expertise, our ultimate guide will empower you to make an impact and reach an audience you never thought possible.

Get ready to unleash your creativity, find your tribe, and create a blog that leaves a lasting impression. Let's dive into the world of blogging platforms and set you up for a remarkable online presence!

What Are Blogging Platforms?

Promote Blog Post

All right, let's start with the basics. Blogging platforms are nifty online tools that help you create, manage, and publish your blog content. They come packed with all sorts of features to make your life easier, from designing your blog to reaching your audience. You don't need to be a tech wizard to use these platforms – they're designed to be user-friendly and accessible to all. So you can focus on what matters: sharing your unique voice with the world!

The Importance of Choosing the Right Blogging Platform

You might wonder, “Why does it matter which platform I choose? Can't I start writing and posting anywhere?” Well, hold your horses! Your chosen platform can make a world of difference to your blogging journey. Here's why it's essential to pick the perfect fit:

πŸ‘‰ Read More:  Unveiling the Truth Behind Deceptive Advertising

1 – User-Friendly Interface

I imagine you're excited to write your first blog post but spend hours fumbling around with a complicated platform that frustrates and confuses you. Not a great start, right? That's why a user-friendly interface is a must-have. You want to spend time crafting brilliant content, not battling with the platform. Look for one that's easy to navigate, so you can get straight to the fun part: sharing your ideas with the world!

2 – Customisation Options

Your blog is your virtual home, so you want it to reflect your personality and style. That's where customisation comes into play. Some platforms offer a wide array of themes, layouts, and colour schemes. Get creative and make your blog a unique reflection of who you are.

3 – Search Engine Optimisation (SEO) Features

Ah, SEO – the magic that helps your blog get noticed by search engines and readers alike. Picking a platform with built-in SEO features or easy integration with SEO plugins will give your blog a fighting chance to rank higher in search results. And hey, more visibility means more readers!

4 – Scalability

Think long-term! As your blog grows and gains more followers, you'll want a platform to keep up with your success. Avoid headaches by choosing a platform that can scale alongside your soaring popularity.

5 – Community and Support

Blogging can sometimes feel like a solitary endeavour, but it doesn't have to be! Being part of a vibrant blogging community can be inspiring and motivating. Plus, having access to reliable customer support can save you from pulling your hair out when you encounter technical hiccups.

Popular Blogging Platforms

Okay, now that you understand why choosing the right platform is essential, let's explore some of the most popular blogging platforms. Each has unique features, so let's see which aligns perfectly with your blogging goals.

1 –

Wordpress Blogging Platform Free

With an astonishing market share, powering nearly 40% of all websites on the vast expanse of the internet, it has firmly established itself as the go-to platform for bloggers and businesses alike. With its two main variations, and, let's delve into the latter, which grants you absolute ownership and control over your blog, making it a cherished choice among serious bloggers and ambitious enterprises., often called the self-hosted version of WordPress, empowers individuals and businesses to build and manage their websites with unparalleled flexibility. Unlike its sibling,, which offers hosting services, allows you to take charge of your hosting arrangements, domain name, and all aspects of your website's design and functionality. This level of control attracts many passionate bloggers and ambitious companies seeking to establish their digital presence with a unique and customisable touch.

When you opt for, you embark on a journey of creativity and freedom. You can choose from various free and premium themes to tailor your blog's aesthetics to suit your taste and branding. Furthermore, the immense repository of plugins offers an astounding range of functionalities to enhance your blog's capabilities, whether optimising search engines, integrating social media, or creating captivating visual experiences.

The ability to fully control your content and data is paramount for serious bloggers. With, you own your blog and its content, safeguarding it from potential platform-related limitations or content removals. This independence fosters trust and security, knowing that your hard work and creativity remain securely under your stewardship.

πŸ‘‰ Read More:  What's the Best Bluetooth Mouse for Mac Users?

Moreover, businesses find an invaluable tool for crafting an online presence that aligns perfectly with their brand identity and business objectives. The platform's extensibility allows for seamless integration with e-commerce solutions, turning WordPress into a robust online store that sells products and services to a global audience.'s strength lies not only in its adaptability but also in its large and vibrant community. An extensive network of developers, designers, and enthusiasts collaborate to improve the platform continuously, ensuring it remains at the forefront of innovation and security. This active community means you'll always have access to support, guidance, and updates, making your blogging or business journey an enriched and fulfilling experience.


  • You're the boss! You control your blog's design, functionality, and monetisation options.
  • Thousands of free and premium themes and plugins to make your blog truly your own.
  • SEO superpowers to help your blog climb the search engine ranks.
  • Monetisation opportunities galore – display ads, sponsored content, and more!


  • You'll need web hosting and a domain name, which might involve extra costs.
  • It may take time to set up, especially if you're a blogging newbie.

2 –

Wordpress Website Builder For Blogging

Wait a moment! Did you know there's not just one but multiple versions of WordPress? Absolutely! stands out as the hosted version, catering to individuals who prefer a more hands-off approach to blogging and website management.

WordPress is an open-source content management system (CMS) allowing users to create and maintain websites easily. However, takes it further by providing a fully-hosted solution, sparing users from the complexities of self-hosting and server management.

With, you can kickstart your blogging journey without worrying about technical details or server configurations. All the backend tasks, such as software updates, security, and backups, are taken care of by the team. This leaves you free to focus solely on crafting compelling content and engaging with your audience.

One of the standout features of is the diverse range of beautifully designed templates and themes it offers. Whether you're a budding blogger, a photography enthusiast, a small business owner, or a creative artist, there's a perfect theme to match your style and niche. These themes are customisable, allowing you to personalise your site without getting lost in the complexities of coding.

Moreover, grants access to various plugins that extend the functionality of your site. While it doesn't provide the extensive plugin library available for the self-hosted version, it still offers essential tools to optimise your website, enhance SEO, share content on social media, and more.

If you ever find your site growing beyond the limits of's essential features, the platform offers flexible plans that allow you to upgrade and unlock additional functionalities. This scalability ensures your website can expand and evolve with your aspirations and business needs.

On the flip side, some users might crave more control over their website, desiring the ability to install custom themes and plugins and make advanced customisations. In such cases,, the self-hosted version, becomes the ideal choice. Unlike, allows users to install the CMS on their web hosting, offering unparalleled flexibility and control.

πŸ‘‰ Read More:  Things to Consider When Choosing Business Names


  • Quick and easy setup – no need to bother with external hosting.
  • The platform handles Automatic updates and backups (yay for less stress!).
  • You can start for free with a basic plan.


  • Customisation options are more limited compared to
  • Unless you upgrade to a paid plan, you might see branding and ads on your blog.

3 – Blogger

Is Blogger A Good Blogging Platform

Greetings, esteemed veteran bloggers and aspiring newcomers alike! Allow me to introduce you to the beloved realm of Blogger, affectionately known as Blogspot, an enduring and freely accessible platform lovingly nurtured under the wing of Google. With its longstanding presence in the digital landscape, Blogger has weathered the tides of time and emerged as a cherished sanctuary for writers, thinkers, and creators of all kinds.

Blogger, founded in the early days of the blogosphere, has a rich history spanning several decades. Over the years, it has provided a reliable and user-friendly avenue for countless individuals venturing into the vast blogging world. From the seasoned scribes seeking to share their wisdom with the world to the blossoming wordsmiths eager to take their first steps into the written domain, Blogger has been an integral companion on their creative journeys.

What differentiates Blogger is its seamless integration with the Google ecosystem, granting bloggers immediate access to various Google services. This integration streamlines the blogging experience and enhances discoverability through SEO, ensuring your carefully crafted content reaches a broader audience.

The platform's versatility extends to the diverse array of customisation options available, empowering users to personalise their blogs according to their unique tastes and preferences. Whether you prefer an elegant and minimalist layout to let your words speak for themselves or a vibrant design that embodies your creative spirit, Blogger provides the tools to manifest your vision.

As the digital landscape continues to evolve, Blogger has steadfastly maintained its relevance, demonstrating its adaptability and resilience in the face of ever-changing trends. It remains a steadfast haven for those seeking a straightforward blogging experience, free from the complexities that might accompany other platforms.

Blogger offers a gentle learning curve for aspiring bloggers taking their initial plunge into the vast ocean of content creation. Its user-friendly interface allows newcomers to focus on their passion for writing and sharing rather than grappling with technical intricacies. As you build your online presence, Blogger's community of bloggers and readers warmly welcomes you, fostering an atmosphere of camaraderie and support.

Moreover, Blogger's longevity has fostered a sense of nostalgia among its loyal user base. For many, this platform is reminiscent of the golden age of blogging when individuals poured their hearts into their virtual diaries, paving the way for a revolution in self-expression and connection.


  • Easy peasy setup – perfect for those new to the blogging game.
  • No hosting or domain costs – Blogger uses a subdomain of Blogspot.
  • Seamless integration with Google's tools for easy sharing and promotion.


  • Customisation options are limited, so your blog might look somewhat cookie-cutter.
  • There might be better choices for bloggers with big ambitions, as it lacks some advanced features.

4 – Wix

Wix Wordpress Alternatives

Are you an avid fan of the drag-and-drop functionality, where you can effortlessly bring your creative visions to life? If that's the case, Wix is undoubtedly the ideal solution for your online presence! More than just your typical blogging platform, Wix stands out as a powerful and all-encompassing website builder, tailor-made to cater to the diverse needs of creators from all walks of life.

πŸ‘‰ Read More:  The Importance of Design in Business Success

With Wix, you'll immerse yourself in a user-friendly, intuitive interface that makes crafting a stunning website an absolute breeze. Gone are the days of grappling with complex coding or design skills. Whether you're an artist, a photographer, a business owner, or a blogger, Wix empowers you to build your online domain with unparalleled ease.

Embrace the freedom to customise every aspect of your website by dragging and dropping elements exactly where you want them. You can experiment with different layouts, fonts, colours, and styles, ensuring your website reflects your unique personality or brand identity. From eye-catching galleries to engaging forms, dynamic product pages to captivating blog posts, Wix provides an extensive array of customisable features to suit your needs.

Furthermore, Wix is constantly evolving and offering new tools to elevate your website to greater heights. They regularly introduce fresh templates, widgets, and applications that seamlessly integrate with your site, allowing you to expand its functionality without the headache of complex installations.

The beauty of Wix lies not just in its intuitive user interface but also in its commitment to ensuring that your website looks stunning and functions flawlessly on any device. With mobile responsiveness at the core of its design, your site will automatically adjust to fit screens of all sizes, providing an optimal browsing experience for your visitors, whether on a desktop, tablet, or smartphone.

In addition to its drag-and-drop brilliance, Wix offers a robust ecosystem of plugins and integrations to boost your website's performance. Whether you wish to analyse site traffic, implement e-commerce functionality, or enhance SEO strategies, you'll find various third-party tools that integrate seamlessly into your Wix site.

But Wix isn't just about technical prowess; it's also a vibrant community that fosters creativity, collaboration, and support among its users. Whether you're seeking inspiration, advice, or constructive feedback, the Wix community is always there to lend a helping hand.

So, if you're looking for a website builder that embraces your creativity and empowers you to design without limits, Wix is the perfect match. Embrace the drag-and-drop revolution, and let Wix take your online presence to extraordinary heights. Build, customise, and thrive as a creator with Wix by your side!


  • Drag, drop, and voila – you have a stunning website without coding knowledge.
  • Loads of templates to choose from, so you can find one that aligns with your style.
  • Robust blogging features combined with website functionality.


  • The free plan includes Wix branding and ads on your blog.
  • Some integration options with third-party tools are limited.

5 – Squarespace

Squarespace Web Design Tools

Allow us to introduce you to the captivating world of Squarespaceβ€”a platform renowned for its exquisite and cutting-edge templates that have solidified its position as the ultimate choice for individuals and enterprises seeking a visually striking and inspiring blog.

Step into a realm where imagination knows no bounds and where artistic expression finds its perfect canvas. Squarespace stands tall as a digital atelier, catering to the visionaries, the dreamers, and the innovators who seek to leave an indelible mark on the online landscape. Whether you are an aspiring blogger, a passionate artist, or a dynamic entrepreneur, Squarespace empowers you to curate an awe-inspiring digital presence that captivates your audience from the very first click.

πŸ‘‰ Read More:  UX Localisation: Creating Digital Experiences That Transcend Borders

One of the defining hallmarks of Squarespace is its extensive collection of sleek and modern templates. The design team behind this platform is dedicated to crafting visually striking masterpieces that effortlessly blend aesthetics with functionality. Each template is meticulously curated to ensure a seamless user experience, enticing your visitors to linger longer and explore the essence of your brand.

Embark on a journey of exploration as you peruse through various themes that cater to different niches and industries. Squarespace boasts diverse templates to fulfil every creative aspiration, whether inclined towards a minimalistic and elegant aesthetic, a bold and vibrant expression, or a tranquil and immersive ambience.

Beyond the sheer visual allure, these templates are inherently responsive, adapting flawlessly to any device, whether a desktop, tablet, or smartphone. With the growing prevalence of mobile browsing, this adaptability ensures that your blog remains accessible and delightful to audiences on the go, reaffirming your commitment to a user-centric experience.

A powerful suite of customisation tools awaits you within Squarespace's intuitive interface. Tailor your blog effortlessly, instilling your unique personality and brand identity into every element. From font styles and colour palettes to layout arrangements and image galleries, the creative autonomy bestowed by Squarespace empowers you to breathe life into your vision.

But Squarespace is more than just a haven for the aesthetically inclined. Beneath its stunning surface lies a robust infrastructure, complete with the latest SEO optimisation features, ensuring your blog receives the visibility and exposure it deserves. By leveraging Squarespace's SEO prowess, you can rest assured that your artistic creations will reach a wider audience and make a lasting impact in the digital realm.

Beyond its striking templates and technical capabilities, Squarespace prides itself on being a dynamic ecosystem that nurtures creativity and fosters growth. A supportive community of like-minded individuals stands ready to welcome you with open arms. Whether you seek design inspiration, marketing insights, or entrepreneurial advice, this collective of innovators will undoubtedly propel you towards success.


  • Gorgeous, responsive templates that scream professionalism.
  • Built-in analytics and SEO tools to boost your blog's performance.
  • Top-notch customer support that's available 24/7.


  • It comes with a higher price tag compared to other platforms.
  • If you're a tech-savvy blogger, you might find the range of third-party integrations somewhat limited.

Factors to Consider When Choosing a Blogging Platform

Phew! We've covered much ground so far, but we're still going. Now that you know about the popular blogging platforms, how do you pick “the one”? Fear not, my friend. Let's walk through some essential factors to help you make that oh-so-important decision.

1 – Purpose of Your Blog

First things first, what's the purpose of your blog? Are you starting a personal blog to share your thoughts and adventures with friends and family? Or do you have bigger dreams, like turning your blog into a full-fledged online business? Knowing your blog's purpose will steer you towards the platform that aligns with your goals.

2 – Budget

Ah, the dreaded “B” word! But don't worry; it's not as scary as it seems. Different platforms come with additional costs. Consider the expenses involved, such as web hosting, domain registration, premium themes, and plugins. Assess how much you're willing to invest in your blog. Remember, some platforms offer free plans, while others require monthly or annual subscriptions.

πŸ‘‰ Read More:  Brand Consistency and Website Design: Building an Online Presence

3 – Technical Skills

Be honest with yourself – how comfortable are you with technology? Some platforms are more user-friendly and require little to no technical know-how. Others might involve a steeper learning curve. If you're a tech novice, opt for a platform that won't leave you pulling your hair out in frustration.

4 – Growth Potential

Think long-term! Your blog is a beautiful seed that will sprout and grow with time. So, choose a platform to accommodate your blog's growth and evolving needs. Avoid platforms that might restrict you as your blog flourishes.

5 – Design and Customisation

Is design your thing? If aesthetics are crucial to you, look for platforms that offer a wide range of design options and customisation features. You want your blog to be a visual delight that captivates your audience.

6 – SEO Capabilities

Ah, SEO – the key to unlocking the treasure trove of organic traffic. You want your blog to be visible to the masses. That's where SEO comes in. Prioritise platforms that offer robust SEO capabilities or easy integration with SEO plugins.


Congratulations, dear blogger-to-be! You've made it to the end of our ultimate guide to blogging platforms. Pat yourself on the back – you're now armed with the knowledge to decide which platform is best for your unique needs and aspirations.

Remember, your blog is an extension of you, your creativity, and your voice. So, pick a platform that empowers you to tell your story as you envision it. Whether you choose the powerhouse WordPress, the user-friendly Blogger, the creative haven of Squarespace, or any other platform – own it with pride!

Now, go forth and conquer the blogosphere with your brilliance. Share your passion, engage with your readers, and watch your blog become extraordinary. Happy blogging, my friend! The world awaits your unique insights and captivating stories. Go on, make your mark!

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

Need help Building your Brand?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment

Trusted by Businesses Worldwide to Create Impactful and Memorable Brands

At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.