The History Of The Apple Logo Design Evolution

History Of The Apple Logo Design – Evolution of Apples Logos

One of the most valuable brands in the world, Apple is mainly known for its exquisite hardware design.

Whether it is their computers or smartphones, all of its products represent the ceaseless ingenuity of its creative team.

The dominance of Apple’s client base is a patron of the eye-popping hardware design of its products.

However, the company is not only creative with its product design but also has a rich history regarding its Apple logo design and branding.

From its first brand identity to the last logo, Apple’s design has undergone a significant transition regarding design, colours, and style.

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Apple Logo Golden Ratio

Apart from appealing, the Apple logo design also has a fascinating history.

Part of its history is associated with its name, which is coincidentally similar to another company by the name of Apple Records, which is owned by the Beatles, the famous rock band of the 60s and 70s.

Due to the similarities in the brand name and logo, both companies went toe-to-toe with each other in a lawsuit that lasted for twenty-eight years.

The legal battle resulted in a settlement entitled Apple Inc. to own all the trademark rights associated with the Apple name.

According to the essay writer at UK essay ace, the settlement was finished after Apple paid a whopping $500 million.

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This ended an old rift between the two companies and ended on a positive note.

Coming back to the exquisite Apple logo design, it kept going through several iterations from its very first inception in 1976.

The most noticeable change is the bite, and people cooked up many stories about it.

Some associate the bite with the lore of Alan Turing and his death, while some attribute it to the story of Original Sin.

There are many other unofficial versions of this story.

However, the original creator of the Apple logo design has a different story to tell.

Touraj Saberivand was the partner of the design team that created Apple’s logo.

According to him, the bite was created to make it look more like an apple so that it does not seem similar to any other fruit.

Here is what he had to say:

I was going for the silhouette of an apple, but to make it look more like an apple and not some other round fruit, I did what one does with an apple, I took a bite out of it.

However, the story of the Apple logo design history has more exciting facets than just a bite.

From its first design until its modern form, it has undergone some iterations that deserve mention in this article.

However, before we delve into its history, we will take a glimpse into the salient features of the Apple logo design:


The most noticeable thing in the Apple logo is its imagery of apple fruit.

A bite is designed on the right side of the fruit to ensure it looks like an apple.

The leaf of the fruit is bent towards the right side.


While Apple has a single logo design that it uses as the brand identity of its organisation, it also uses some other versions with little variations in colours.

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Most of its products use silver chrome colour, black or white in its logo design which looks stylish and gives it a modern feel.


Apple does not use any fonts in its official company’s logo design.

Its logo’s clean and elegant look does not call for any text.

Now that you have an idea of the elements of Apple’s logo design, let’s check out its evolution through the eyes of history:

Original Apple Logo Design (1976)

Old Apple Logo Design Evolution

Apple’s original logo design was considered quite complicated for its intricate nature.

It depicts the famous story of the discovery of gravity when Isaac Newton was sitting under a tree, and an apple fell on him.

Ronald Wayne, the co-founder, created it, who designed the old Apple logo tribute to Isaac Newton for his discovery of gravity.

The logo featured Isaac Newton sitting under a tree and contemplating something while an apple was about to fall on his head.

Although the logo became the brand identity for Apple, it could not create a buzz and was soon replaced by a new logo design.

Besides, Steve Jobs did not like the original Apple logo and needed a better design.

According to him, the logo looked enigmatic and lacked clarity.

In other words, he needed something more explicit and straightforward.

Therefore, he hired a design team for the job for the logos of Apple.

The Rainbow Apple Logo (1976 – 1998)

Rainbow Apple Logo Design

Since Steve Jobs was not very happy with the first logo design, as he wanted something more compelling and artistic, he assigned Rob Janoff to the job and impressed Steve Jobs with his work.

There was a marked improvement in the design of the new logo.

Apple’s new logo design used an Apple that was bitten from the right side, while it used rainbow colours to make it more user-friendly.

Rob Janoff’s design struck a chord with Steve Jobs, who approved the plan.

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The new design invoked the curiosity of the people, and they started making speculations.

Some thought that the use of Apple is a tribute to the demise of Alan Turing, who died after eating an apple that was considered to have cyanide.

As for the colours in the logo, people thought of it as representative of Apple’s transition to Apple II, which was the company’s first computer that supported the use of colours.

The rainbow colour logo remained the brand identity of Apple for more than two decades.

Though the colours and styling have changed over the years, the basic design and imagery of the logo remain the same.

The Monochrome Apple Logo Design (1998 – 2000)

Silver Apple Logo Design History

In 1997, Steve Jobs rejoined the company after twelve years.

Once he was back in the saddle, the first thing he did was rebrand the company.

Whether it was the translucent iMacs or the new packaging of the products, Steve Jobs changed the entire personality of Apple.

However, the most significant change came from its new logo design, which was more impactful than its previous versions.

The new logo was revamped mainly because of the change in hardware design, as the new Apple computers used metallic casings.

So a rainbow-coloured logo would have looked absurd in those cases.

This is why Steve Jobs changed it with a solid colour logo that can complement a metallic casing.

So he came up with the idea of a monochrome logo that could go with the new design of the iMac.

Steve Jobs approved the final design, and since then, the logo has been a part of Apple products.

Today, it is one of the most recognised logos in the world and an integral part of Apple’s brand identity.

The New Apple Logo (2001 – 2007)

Apple Logo History

Apple did some tweaking to the monochrome logo to make it look more stylized.

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The new logo had a glassy look with a gradient shade that added a sense of sophistication and style to its design.

This logo has become a permanent feature of many of Apple’s products.

However, Apple used two versions of this glassy logo: silver and chrome.

The silver logo is used on the company’s hardware products, while the chrome version is featured on the software products.

The Future of Apple’s Logo Design?

Future Of Apple Logo Design

The Apple logo has an inspiring journey.

From its first design till the last version, the Apple logo retained the integrity and class that it is known for.

Whether it is the logo of Isaac Newton or the rainbow-coloured version, the monochrome logo or the latest brand identity, Apple brings out the best from every design.

Considering that Apple’s logo has garnered extraordinary attention, we look forward to the future logo. We hope it will represent the company’s ethos as the previous logos did.

Final Thoughts on the History of the Apple Logos

The logo of Apple is among the most widely recognised globally.

Just like McDonald’s, Nike, and FedEx, it is regarded as one of the most famous logos that people can quickly recognise.

Apple Inc. owed a big part of its success to its appealing logo design.

The beauty of the Apple logo design graced its breakthrough products and contributed to its phenomenal success.

Whether it is the iPhone, iPad, iMac, or iPod, the emblem of Apple is the substance of its design.

Anyone who sees the brand identity of Apple cannot resist but give it a second look.

That is the impact it creates on the laymen.

Today, the Apple insignia symbolises innovation, reliability, and trust.

I hope the facts above enriched your knowledge about the history of the Apple logo and Brand Identity and inspired you to create something as original and unique as the iconic Apple logo design.

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Check out this fantastic list of some top logo design firms for more inspiration.

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5 thoughts on “The History Of The Apple Logo Design Evolution”

  1. I had become convinced long ago that Apple wanted to take over the world, if it hadn’t already, in a biblical Revelations type way.

    I am not the only one who has thought this.
    The Apple logo could have replaced 666 as the much more creative mark we all know.
    Let’s hope and assume I’m wrong and that Apple would prefer people do not make that association.
    When I saw the original Apple logo of Sir Isaac Newton sitting under the tree with the apple ready to drop, I thought 💭; What a perfect logo for a company that makes products that change the way the world operates, in a positive way.
    What a perfect logo to change the belief that Apple is flaunting it’s goal to control the world with the bitten apple logo. Bringing back the original logo, solely or in conjunction with the apple (unbutton?) to show the original and continual goal (hopefully) of enlightening the world with innovation, would be a giant leap of positive branding that even the Apple brand could use.

  2. Basically design is really a discipline that concentrates on visual presentation and communication. Browsers
    for example Google Chrome respond well on the video tags and video uploads.

    Many graphic design companies simply get too carried away with making a visual impact;
    although crucial in attracting initial interest, capturing a person’s
    eye with the consumer, it’s the message that actually works to convince and convert the possible customer into an actual customer.


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