How To Use Ambush Marketing To Dominate Your Industry

How To Use Ambush Marketing To Dominate Your Industry

Ambush Marketing is when you approach your competition or a specific customer and offer a mutually beneficial solution when they are looking for it.

As a digital marketing agency, we see clients daily trying to figure out how to get more leads and customers and dominate their niche online. Frequently, they are utterly clueless about ambush marketing or how to use it to their advantage. So, we’re here to explain what ambush marketing is and how to use it to dominate your industry.

We’ll show you how to create a campaign and execute it flawlessly so that you can build massive credibility, authority, and traffic with the click of a button.

What is Ambush Marketing?

Ambush Marketing Example

Ambush marketing is a practice by which companies try to sell their products/services by stealth or in an unexpected manner. For instance, a company may sell a product online through a website, then send an email to a potential customer, claiming to be from a different company, offering to send them the same product but at a discounted rate. This way, the unsuspecting customer has no idea they have been scammed.

Ambush marketing is often used to sell unnecessary goods or services that usually have a higher price than a regular retail offer would charge. An example is a website offering free services such as email newsletters and reports. However, once the user has signed up for the newsletter, they are given the option to upgrade to premium subscriptions, which can be much more expensive than the free offers.

Ambush marketing is similar to deceptive marketing practices, such as door-to-door salesmen or telemarketers calling people who have already registered for a service or product. This is sometimes referred to as a “cold-calling” practice, as opposed to a “warm-calling” practice, where the business or company sends the information to the targeted audience.

Why Do You Want to Use Ambush Marketing?

Ambush marketing is when a company surprises customers with great deals, discounts, or other incentives you didn’t expect. When this happens, your customers are shocked and delighted. The shock makes them respond positively, whereas the discount or incentive makes them buy your product or service. 

When the deal is a surprise, it impacts the customers’ brains. Their minds will work to figure out how they can get the same discount. The trick is to make the deal look like an accident.

If you are running a restaurant, a gas station, or a store, you can offer a special deal to a few customers. You may want to offer this deal to a customer who comes in frequently, has a regular face, and is known to be loyal. If they are surprised by the special offer and find it cheap, it will make them feel grateful to you. When they are grateful, they will be more likely to return to your store or visit your restaurant more frequently.

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A restaurant that offers a free appetiser when a customer buys a drink at the bar is an excellent example of ambush marketing. The surprise is that the customer was not expecting the appetiser and didn’t know about it. The surprise creates a feeling of gratitude, which leads to repeat business. In this example, the deal is more of a loyalty program than a discount. You are offering a reward to a loyal customer rather than a discount.

If you are running a clothing store, you can offer a discount to a customer who wears a particular item or to someone who visits your store regularly. If you offer a discount to a customer who is wearing a new item of clothing, this is called cross-selling. You can also sell other products or services to the customer.

If you are selling a home appliance, you can offer a discount to a customer who wants to upgrade their existing product. It’s like cross-selling, but you offer a discount instead of selling additional items.

If you are running a car dealership, you can give a discount to a customer who brings a friend or family member. You are cross-selling by saying, “we will give a discount to one of our regular customers”.

You can do ambush marketing in any business, not just restaurants, stores, and car dealerships. Ambush marketing is an effective and fun way to encourage repeat business.

What Types of Ambush Marketing Strategies Are There?

Ambush Marketing Strategy

Different types of ambush marketing strategies may be used for marketing purposes. The types include:

A) The First Come, First Serve Strategy:

The strategy is to get your message out the first day your company opens its doors. This is known as the “first come, first serve” strategy. One company that uses this strategy is FedEx. FedEx does a great job of getting out its message on the first day the company opens for business. They get on the airwaves and send out a direct mail piece to everyone that lives in the city and town where they are located. They make sure that everyone sees their name and logo.

B) The Waiting Game Strategy:

This is the strategy of waiting for the other guy to make the first move. In business, this means waiting until the other company has made a move before responding. This strategy is also called the “strategic patience” strategy. 

A company that uses this strategy is Verizon. Verizon is a wireless communications company that has been around for many years. They are a giant among cell phone companies, and they have kept their name out of the spotlight for years, waiting for the others to make their moves.

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C) The Sneak Attack Strategy:

This is the strategy of making your move at a time and place you choose. This is a kind of “shock and awe” approach to business. It involves sending out your message at an opportune time. You ensure everyone sees your message, get on TV and radio stations, and write articles published in magazines and newspapers. You go public and make your move when you think everyone is watching. This is also called the “Big Bang” approach.

D) The Big Deal Strategy:

This is the strategy of doing the deal big time. It involves doing a deal that involves millions of dollars. It is done at a time when the news media is covering the deal, and it involves getting on television and radio stations.

E) The Surprise Attack Strategy:

This is the strategy of doing a deal that nobody expected you to do. It is not about doing a big deal, but it is about doing a deal that no one expects. It is a strategy that involves making your move and then not telling anyone about it.

F) The Secret Weapon Strategy:

This is the strategy of being the best at what you do. It is the strategy of being better than your competitors. It involves using your resources and making your business the best. It involves having a unique product or service that no one else has.

G) The “I’m Only Asking For What I’m Due” Strategy:

This is the strategy of asking for much money but offering little. This is also called the “Piggybacking” strategy.

H) The Reverse Auction Strategy:

This is the strategy of selling a product or service at a low price and then offering a high price. This is known as the “reverse auction” strategy.

I) The Publicity Trap Strategy:

This is the strategy of getting publicity, but you make sure you get the publicity you don’t deserve. This involves getting on television and radio stations and writing articles that make people think you are a great person.

J) The Underdog Strategy:

This is the strategy of being the underdog. It is the strategy of being overlooked and ignored, but it is the strategy of being a winner. It is also the strategy of being a “chameleon.”

K) The Underhanded Strategy:

This is the strategy of using unfair means to achieve your goals. It is the strategy of taking advantage of the situation and being unfair. It is also the strategy of lying and making up stories.

How Do I Choose My Target Market?

Ambush Advertising Strategy Example

A great way to start a conversation with a specific target audience is to find them first and then talk to them. You can do this through social media like Twitter, Facebook, LinkedIn, and Instagram. For instance, you can find someone interested in a specific topic by searching for that topic on Google. Then, you can follow them. Once you do that, you’ll be notified when they post something new. You can reply to their post, like or share it, or even add your comments.

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Ambush marketing is a tactical approach that allows a business owner or a brand manager to create a product or service that may seem unimportant to the public eye but has a high probability of converting the targeted consumer into a customer. The goal is to gain new customers at low costs while the marketer waits for the product to take off. The ambush is done by creating content that appears legitimate but is designed to be provocative.

One of the biggest mistakes businesses make is they choose a target market that isn’t relevant to them. They think they know what their customers want, creating a product for the wrong market. This leads to confusion, frustration, and disappointment.

What Should I Do To Make My Audience Connect With Me?

The problem is that most people are overwhelmed by the sheer volume of information thrown at them daily. To make matters worse, many marketers are just plain lazy.

I understand how the pressure feels. I’ve been there myself. You want to launch a new campaign and feel overwhelmed by the amount of daily information you’re expected to produce. You’re supposed to keep your audience engaged and excited about what you do, but you will fail if you can’t produce content promptly.

Tip 1: Use Images

It’s no secret that pictures speak louder than words. The reason why is because the human brain has difficulty processing text. When we see a picture, we get the gist of the message. We don’t need to read every word.

So what does that mean? It means you should be using images in your marketing messages. That’s right. All social media platforms, email campaigns, landing pages, and blogs should be full of images.

Tip 2: Focus On The Benefits

The second thing you need to do is focus on the benefits your audience will receive. It would be best if you knew what they would gain from being a part of your business. You need to be able to describe the benefits in a few sentences.

This will help you get better engagement. People will be more likely to invest their time in your campaigns if you give them a reason to do so.

Tip 3: Use Headlines

Finally, it would be best if you used headlines. Most people are overwhelmed by information. The problem is that they don’t know what to look for.

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Headlines are a way to attract the reader’s attention. They’re a way to tell people what they need to know without having to read through your entire body of text. It would be best if you found a way to grab people’s attention quickly. A good headline will do the job.

Tip 4: Be Visual

Don’t be afraid to show people what you do. You don’t have to be too detailed. You can explain your mission. You can explain why you exist, what you offer, and why they should trust you.

When you’re explaining things visually, it helps your audience remember things better.

What Is the Value Proposition for Ambush Marketing?

Guerrilla Marketing Examples Lidl

One of the reasons why ambush marketing works is that it creates cognitive dissonance. Cognitive dissonance occurs when there is a discrepancy between two ideas, beliefs, or attitudes. You feel a strong desire to maintain consistency. For example, if I believe I am happy and my colleague says I look terrible, I want to reconcile those two beliefs. So I choose to ignore the evidence of my appearance. That way, the consistency between the two statements doesn’t seem to conflict.

Ambush marketing creates cognitive dissonance. By delivering information at the wrong time, a company creates a situation where consumers will feel confused, disoriented, and uncomfortable. When they feel this way, they will look for answers. They will question themselves and others. And this makes it easy for the company to win the customer over.

Because the public is used to being bombarded with messages in the media, it is straightforward for a company to gain the public’s attention and create cognitive dissonance. Once the customer feels discomfort and becomes curious about the subject, it is effortless to change their mind.

Ambush marketing is not just about delivering information at the wrong time. It is also about the placement of the message. The best examples come from the automotive industry. A recent example was Ford’s “Get Your Ford Toned Up” campaign. It shows a male model getting whitened teeth, but the ad says it’s for women. A more recent example of ambush marketing came from the same company. It featured a young man and a young woman, each with a different hairstyle. The men were shown in suits, while they showed the women with colourful hair.

What Does This Mean for Marketers?

This might be a helpful strategy if you’re looking to promote your business. Ambush marketing is much fun, and it does wonders for generating awareness.

If you have an existing brand, ambush marketing is the best way to create a buzz and interest in your brand. It is a great way to make a splash in a new market.

Ambush marketing is also suitable for increasing the awareness of a new product. It’s the best way to attract attention.

What Should I Include in My Content?

Ambush Marketing Campaign Apple

If you want to be successful with this method, your content should be unique and relevant. You must know your audience and clearly understand how they make buying decisions. Use your content to promote your products or services. For example, you can write articles about preparing for Christmas, give a recipe for chocolate chip cookies or talk about how to make your house more energy efficient. Whatever you choose to write about, ensure it’s helpful to your readers.

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Make your website attractive.

Your site needs to be professional looking and easy to navigate. A poorly designed site is distracting and annoying to visitors. The information you provide should be concise and presented. Visitors to your site might want to know how to use your product or service. You can add videos and photos to attract their interest.

Create compelling offers.

Offers are one of the most powerful marketing weapons in your arsenal. They are a great way of persuading people to buy your products or services. 

Be creative and try different offers you think your target audience would find valuable and appealing. If you want to attract people who love to cook, you could offer a free cookery course with your local bakery or a recipe booklet. You could offer an introductory rate on a financial product or service if you sell financial products.

Build relationships with your customers.

If you have a product or service that people need or want, you will be able to build a relationship with them. You can give them tips and advice on using your product or service, or you could offer to answer any questions they might have. You can then ask them to refer other people to you who might be interested in what you offer.

Use social media.

Social media is an excellent way of sharing your content and connecting with your potential customers. Try posting links to interesting articles and videos on your social media sites. You could also share links to your website.


Ambush Marketing is an entirely new way of marketing that can be highly profitable. The key is identifying and marketing to the right audience. 

So what does this mean? To use Ambush Marketing, you must first know your target market and understand who they are. You must be able to find them and connect with them in some way. To do this, you need to clearly understand the market you’re in and exactly what your competitors are doing. Only then can you truly succeed at Ambush Marketing. So go ahead, give it a try!

Let’s talk about how you can use ambush marketing to dominate your industry and drive tons of traffic to your website.

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