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How To Use Ambush Marketing To Dominate Your Industry

How To Use Ambush Marketing To Dominate Your Industry

Ambush Marketing is when you approach your competition or a specific customer and offer a mutually beneficial solution when they are looking for it.

As a digital marketing agency, we see clients daily trying to figure out how to get more leads and customers and dominate their niche online. Frequently, they are utterly clueless about ambush marketing or how to use it to their advantage. So, we're here to explain what ambush marketing is and how to use it to dominate your industry.

We'll show you how to create a campaign and execute it flawlessly so that you can build massive credibility, authority, and traffic with the click of a button.

What is Ambush Marketing?

Ambush Marketing Example

Ambush marketing is a shrewd practice that companies use to covertly promote their products or services without the public ever realising it. Businesses may use devious methods, such as offering discounts on an item that can be purchased at its regular price elsewhere. This scam often targets those unaware, leaving them unsuspecting and taken aback once they discover what has happened.

Another form of ambush marketing involves providing free services like email newsletters or reports but necessitating users to upgrade to more expensive subscription plans to access more features. This technique mirrors similar strategies employed by door-to-door salespeople and telemarketers trying to persuade those already interested in a product or service into buying something else instead.

Ambush marketing embodies unscrupulous tactics for financial gain – making it immoral for businesses to seek profit from unwitting customers without them knowing better.

Why Do You Want to Use Ambush Marketing?

Ambush marketing is a great way to surprise and delight customers with unexpected discounts, deals, or other incentives. When this happens, the shock of the offer sparks an emotional response that encourages people to take advantage of it. Making the deal look like an accidental occurrence rather than something planned can make your customer feel special and grateful for your generosity.

If you run a restaurant, gas station or store, give one customer a specially tailored offer they wouldn't expect from their regular visit. This could be complimentary appetisers when someone purchases drinks at the bar – creating gratitude which will likely bring them back more often in future visits.

Similarly, if you own a clothing shop, cross-selling by offering discounted items when someone wears new clothes is another example; encouraging repeat business and upselling related products alongside it too!

In car dealerships, ambush marketing can also work effectively; discounts for those who bring friends along create loyalty amongst customers, too – so everyone wins! Ambush marketing functions across all kinds of businesses no matter what industry they're part of, but each time it's used, every step should be carefully thought through first to ensure maximum impact on both sides – ultimately leading to increased sales and happy customers alike!

What Types of Ambush Marketing Strategies Are There?

Ambush Marketing Strategy

Different types of ambush marketing strategies may be used for marketing purposes. The types include:

A) The First Come, First Serve Strategy:

The strategy is to get your message out the first day your company opens its doors. This is known as the “first come, first serve” strategy. One company that uses this strategy is FedEx. FedEx does a great job of getting its message on the first day the company opens for business. They get on the airwaves and send out a direct mail piece to everyone that lives in the city and town where they are located. They make sure that everyone sees their name and logo.

B) The Waiting Game Strategy:

Verizon is a leading wireless telecommunications company that has been around for many years, choosing to remain in the shadows instead of immersing itself in the spotlight. They have employed the “strategic patience” strategy, which involves waiting until others make their move before responding or taking action.

This approach allows them to stay ahead of competitors while observing and analysing each new step other companies take to plan accordingly. Verizon's calculated decision-making process provides an advantage over rivals who may act impulsively without forethought or research into potential outcomes resulting from a particular response.

C) The Sneak Attack Strategy:

This strategy is about seizing the initiative and taking control of your destiny. You can create an air of surprise and awe by moving at the time and place that suits you best. To ensure everyone sees it, use every available platform: television, radio, and print media – get creative! This approach is only for some, but if done correctly, it will have significant results – hence why it's sometimes referred to as ‘the Big Bang'. When you decide to go public, all eyes are on what's happening, so people understand how serious this is. Every step must be planned carefully for this grand entrance into the spotlight to pay off.

D) The Big Deal Strategy:

This is the strategy of doing the deal big time. It involves doing a deal that involves millions of dollars. It is done when the news media is covering the deal, and it involves getting on television and radio stations.

E) The Surprise Attack Strategy:

This is the strategy of doing a deal that nobody expected you to do. It is not about doing a big deal, but it is about doing a deal that no one expects. It is a strategy that involves making your move and then not telling anyone about it.

F) The Secret Weapon Strategy:

This is the strategy of being the best at what you do. It is the strategy of being better than your competitors. It involves using your resources and making your business the best. It involves having a unique product or service that no one else has.

G) The “I'm Only Asking For What I'm Due” Strategy:

This is the strategy of asking for money but offering little. This is also called the “Piggybacking” strategy.

H) The Reverse Auction Strategy:

This is the strategy of selling a product or service at a low price and then offering a high price. This is known as the “reverse auction” strategy.

I) The Publicity Trap Strategy:

This is the strategy of getting publicity, but you make sure you get the publicity you don't deserve. This involves getting on television and radio stations and writing articles that make people think you are great.

J) The Underdog Strategy:

This is the strategy of being the underdog. It is the strategy of being overlooked and ignored, but it is the strategy of being a winner. It is also the strategy of being a “chameleon.”

K) The Underhanded Strategy:

This is the strategy of using unfair means to achieve your goals. It is the strategy of taking advantage of the situation and being unfair. It is also the strategy of lying and making up stories.

How Do I Choose My Target Market?

Ambush Advertising Strategy Example

A successful ambush marketing strategy requires careful planning to ensure that the content created is both provocative and legitimate. Businesses must target an audience relevant to their product or service, as targeting a market that aligns differently from their goals leads to clarity and disappointment.

Related:  8 Reasons Why Video Marketing Is Critical for Your Business

To start a conversation with this target audience, businesses can use social media platforms like Twitter, Facebook, LinkedIn and Instagram.

Searching for topics related to the business on Google and following those who post about it regularly will keep them informed of any new developments they may need feedback on. Additionally, engaging in conversations by liking posts or leaving comments may further build relationships with potential customers, leading to sales opportunities.

What Should I Do To Make My Audience Connect With Me?

The problem is that most people are overwhelmed by the sheer volume of information thrown at them daily. To make matters worse, many marketers are just plain lazy.

I understand how the pressure feels. I've been there myself. You want to launch a new campaign and feel overwhelmed by the daily information you're expected to produce. You're supposed to keep your audience engaged and excited about what you do, but you will fail if you can't produce content promptly.

Tip 1: Use Images

It's no secret that pictures speak louder than words. The reason why is that the human brain has difficulty processing text. When we see a picture, we get the gist of the message. We don't need to read every word.

So what does that mean? It means you should be using images in your marketing messages. That's right. All social media platforms, email campaigns, landing pages, and blogs should be full of images.

Tip 2: Focus On The Benefits

The second thing you need to do is focus on the benefits your audience will receive. Knowing what they would gain from being a part of your business would be best. You need to be able to describe the benefits in a few sentences.

This will help you get better engagement. If you give them a reason, people will be more likely to invest their time in your campaigns.

Tip 3: Use Headlines

Finally, it would be best if you used headlines. Most people are overwhelmed by information. The problem is that they don't know what to look for.

Headlines are a way to attract the reader's attention. They're a way to tell people what they need to know without reading your entire body of text. Finding a way to grab people's attention quickly would be best. A good headline will do the job.

Tip 4: Be Visual

Don't be afraid to show people what you do. You don't have to be too detailed. You can explain your mission. You can explain why you exist, what you offer, and why they should trust you.

When you're explaining things visually, it helps your audience remember things better.

What Is the Value Proposition for Ambush Marketing?

Guerrilla Marketing Examples Lidl

One of the keys to why ambush marketing works is its ability to create cognitive dissonance. This occurs when two ideas, beliefs, or attitudes conflict and a strong desire for consistency exists. For instance, if I believe I'm happy, but someone else says otherwise – the tension between these two statements can be challenging to reconcile.

Ambush marketing excels at causing this type of confusion and disorientation by delivering messages at unexpected times or in unexpected ways. Companies capitalize on this phenomenon by taking advantage of how people react when they're out of their depth – they'll look for answers and question themselves and others around them, making it easier for companies to capture customers' attention without too much effort.

A great example comes from Ford with their “Get Your Ford Toned Up” campaign, which featured a male model getting whitened teeth despite being marketed towards women only – emphasising just how practical an ambush approach can be, even within traditional media channels like television commercials!

Similarly, recent campaigns have showcased young men wearing suits alongside young women sporting vibrant hairstyles – all aimed at creating tension amongst viewers through carefully crafted messaging designed to induce cognitive dissonance among target audiences!

What Does This Mean for Marketers?

This might be a helpful strategy if you're looking to promote your business. Ambush marketing is much fun, and it does wonders for generating awareness.

If you have an existing brand, ambush marketing is the best way to create a buzz and interest in your brand. It is a great way to make a splash in a new market.

Ambush marketing is also suitable for increasing the awareness of a new product. It's the best way to attract attention.

What Should I Include in My Content?

Ambush Marketing Campaign Apple

If you want to be successful with this method, your content should be unique and relevant. You must know your audience and clearly understand how they make buying decisions. Use your content to promote your products or services. For example, you can write articles about preparing for Christmas, give a recipe for chocolate chip cookies or talk about making your house more energy efficient. Whatever you choose to write about, ensure it's helpful to your readers.

Make your website attractive.

Your site needs to be professional looking and easy to navigate. A poorly designed site is distracting and annoying to visitors. The information you provide should be concise and presented. Visitors to your site might want to know how to use your product or service. You can add videos and photos to attract their interest.

Create compelling offers.

Offers are one of the most powerful marketing weapons in your arsenal. They are a great way of persuading people to buy your products or services. 

Be creative and try different offers your target audience would find valuable and appealing. If you want to attract people who love to cook, you could offer a free cookery course with your local bakery or a recipe booklet. If you sell financial products, you could offer an introductory rate on a financial product or service.

Build relationships with your customers.

If you have a product or service that people need or want, you can build a relationship with them. You can give them tips and advice on using your product or service or offer to answer any questions they might have. You can then ask them to refer other people to you who might be interested in what you offer.

Use social media.

Social media is an excellent way of sharing your content and connecting with your potential customers. Try posting links to interesting articles and videos on your social media sites. You could also share links to your website.


For a successful ambush marketing strategy, it's essential to identify the right target market and understand who they are. To do this, take an in-depth look at your industry and thoroughly assess what your competitors are doing. Once you clearly understand these factors, you can craft an effective plan that will help dominate the market and drive tons of traffic to your website.

By utilising new strategies such as Ambush Marketing, businesses have reached out to their desired audience more efficiently than ever. Take advantage of this technique by researching the latest trends within your sector to remain one step ahead of everyone else! With creative tactics and innovative ideas tailored towards capturing users' attention, companies can reap great rewards from investing in Ambush Marketing – all while staying true to their brand identity!

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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