Adobe Discount Banner

28 Advanced TikTok Strategies For Your Business

28 Advanced TikTok Strategies For Your Business

TikTok is where Gen Z congregates, and it is undoubtedly one of the most important social media marketing tools available to modern businesses. From video advertising and influencer marketing to hashtag challenges and UGC campaigns, there is no shortage of ways for business owners to leverage this powerful platform.

TikTok's growth has been nothing short of startling. Since its launch in 2016, the app has racked up an astonishing 800 million active users globally – a large percentage being young people and teenagers. Nearly 75% of TikTok users are between 16 and 24. This makes it a prime target market for any business looking to tap into the power of digital marketing

From using influencer marketing to optimise engagement levels to leveraging powerful data analytics for detailed insights into user behaviour, these 28 advanced TikTok strategies give business owners everything they need to feel their presence on the platform.

Buying likes

Best Tiktok Marketing Tips 2021

Be bold and buy TikTok likes. Buying from reputable sources is a great way to boost engagement levels and ensure your posts have the best chance of reaching more people. This is especially important if you are new to the platform and looking for ways to increase visibility quickly.

Buying likes from trusted providers will also help give you an edge over competitors since it can be difficult for users to distinguish between organic and bought engagements. Stay moderate with this strategy, as too many purchased likes can look unnatural and harm your overall reach.

Make use of user-generated music.

This is one of the most powerful advanced TikTok strategies that can be employed to increase engagement levels and build a strong presence on the platform. Businesses can tap into the power of existing trends and leverage existing fanbases by using user-generated music. 

For example, if you're running an ad campaign for a new product launch, consider using a popular song from TikTok as part of your creative. This will help you reach the broadest possible audience, as many users will already be familiar with the track – thus increasing its impact.

Alternatively, you could create your custom soundbite or jingle unique to your brand and use this in your campaigns.

Make use of AR lenses and filters

These are other great ways to create engaging content that stands out. By leveraging augmented reality (AR) lenses and filters, businesses can give their videos a unique and eye-catching look to help them stand out from competitors.

πŸ‘‰ Read More:  The 50 Best Digital Marketing Tools to Use

For example, if you're promoting an upcoming event or product launch, you could use AR lenses to add a fun visual element to your videos. Alternatively, filters could give your brand extra creativity – beneficial when targeting Gen Z users known for their love of creative visuals. 

Focus on storytelling

Storytelling is one of the most potent advanced TikTok strategies available to businesses – as it helps build brand recognition and trust with users. By focusing on storytelling, you can create content that resonates with your target audience and allows them to connect with your brand emotionally.

For example, if you're promoting a new product launch or event, you could use a series of videos to tell a story about how it came into being. You could also focus on individual stories from members of your team or customers who have benefited from using your products or services. This will help build an emotional connection with users and make them more likely to engage with your content long-term. 

Always be on the lookout for opportunities to repurpose content

Reels Vs Tiktok Vs Shorts Min

Finally, it's essential to always look for opportunities to repurpose content. This means re-editing existing videos into different formats or topics to reach a wider audience.

For example, if you have a video that performs well but has a limited lifespan, consider breaking it down into individual clips and creating an interactive quiz that covers the same topic.

Or, if you have multiple videos about a specific product launch, combine all of them and create one long-form advertorial. Repurposing content is an excellent way to get more mileage from existing assets and ensure maximum ROI from your TikTok campaigns. 

Make Data-driven decisions

With powerful data analytics, you can make informed decisions based on user behaviour insights that allow you to communicate more effectively with your target audience and optimise campaign performance. For example, you could use analytics to determine which types of content resonate best with your target demographic and then adjust your content strategy accordingly.


Cross-promotion is a great way to increase reach and engagement on TikTok by leveraging the followers of other accounts with similar interests or in the same niche as yours.

For example, you could partner with like-minded accounts to create joint content and share each other's posts to gain more visibility for both parties.

Leverage trends

Staying up-to-date with the latest trends can help businesses stay relevant and ensure their content stands out on TikTok. For example, if a popular hashtag or dance challenge is going around, take advantage of it! Create content related to the trend and share it with your followers.

Engage with comments

Responding to comments on your posts is a great way to start conversations, build relationships with users, and increase engagement levels.

For example, if someone leaves a comment asking for advice or expressing their opinion, take the time to respond thoughtfully and let them know that you value what they have to say.

Develop a consistent posting schedule

Best Time To Post On Tiktok App

It's important to post consistently on TikTok to keep your followers engaged and attract new ones. Developing a consistent posting schedule is vital, making it easier for people to find you and ensuring you provide quality content regularly.

πŸ‘‰ Read More:  The Importance of Design in Business Success

For example, if you post twice daily, make sure that those posts go out within the same time frame daily so that users know when to expect content from you.

Use polls and questions

Using polls or questions is an effective way to get feedback from your followers and help them feel more involved with your brand. People love participating in polls, so be sure to ask relevant questions your audience would be interested in answering.

Try creating unique polls tailored to your niche, such as “What type of content would you like to see more of?” or “Which product do you like best?”.

Focus on quality over quantity

It's essential to keep in mind that quality is always more important than quantity when it comes to creating content for TikTok.

While it's good to post regularly, ensuring your content is engaging and relevant to your followers is also essential. Take the time to craft high-quality videos with exciting visuals and eye-catching captions that will grab people's attention.

Use interactive elements

Interactive elements such as polls, quizzes, and challenges can help engage your followers and keep them returning for more. These elements are also a great way to increase user participation in your content, as people love having the opportunity to participate in something entertaining.

Try creating simple quizzes or challenges related to your niche to excite users about participating.

Use influencer marketing

Influencer marketing is an effective way to reach new potential customers and increase your overall visibility on TikTok. Try partnering up with influencers who are active in your target audience's niche and have a loyal following.

You can offer them an incentive, such as free products or money, in exchange for creating content to promote your brand on their account. This collaboration can benefit both parties, as influencers gain valuable exposure and businesses reach new customers.

Leverage micro-influencers

Cost Of Influencers Social Media

Micro-influencers have a smaller but more loyal follower base, and partnering up with them can significantly increase your exposure on TikTok. They typically have higher engagement rates, as their followers are highly invested in what they post, so this is an effective strategy if you want to reach new potential customers. 

Contact micro-influencers in your target audience's niche to see if they want to collaborate.

Partnering with several micro-influencers over one big influencer often makes more sense, as this can be more cost-effective and help you get the most out of your influencer marketing campaign.

Use video editing tools

Creating exciting visuals for your TikTok videos is essential to stand out from the competition. Video editing tools such as iMovie or Adobe Premiere Pro can make your videos look more professional and engaging.

You can also use these programs to add audio effects, transitions and other special effects that will make your content even more eye-catching.

So much content is created on the platform daily, and it is easier than ever for people to create great-looking videos. Investing in video editing tools will help you create high-quality content that stands out from the crowd and resonates with your followers.

πŸ‘‰ Read More:  The Most Promising Email Design Trends in Store for 2023

Collaborate with other creators

Collaborating with other creators is a great way to get more eyes on your content and reach new potential customers. Try partnering up with like-minded accounts with similar interests or in the same niche as yours, as this can be an effective strategy for expanding your reach on TikTok.

For example, you can share each other's posts and even create joint content that combines your creative styles.

You don't necessarily need to partner with someone with a considerable following – even working with smaller creators can help you get more exposure on the platform.

Run giveaways and contests

Promotions are an excellent way to get people excited about your brand and increase engagement.

Try running giveaways or contests on TikTok that incentivise users to participate, such as discounts on products or a chance to win free merchandise. This is an effective way to reward loyal followers and attract new potential customers simultaneously.

Just make sure to spell out the rules of the contest or giveaway so that everyone understands how it works and what they need to do to participate. This will help ensure your followers have an enjoyable experience and keep them returning for more.

Create a branded hashtag

Branded hashtags are specific to your business or brand and can significantly increase engagement levels on TikTok. Try creating a hashtag relevant to your niche or product and encourage followers to use it when sharing their content related to your brand.

This will help make it easier for people to find content related to your company and allow you to feature user-generated content on your page.

You can also consider running hashtag challenges on TikTok, which involve users creating videos that revolve around a specific theme that relates to your brand. This challenge will help get more eyes on your content and provide users with an engaging and entertaining experience that keeps them returning for more.

Focus on user-generated content (UGC)

Tiktok Video Marketing Strategy

User-generated content (UGC) effectively leverages your followers' enthusiasm for your brand and gets them involved in creating quality content that will resonate with other users. Encourage your followers to develop and share their content related to your brand, such as reviews, testimonials or even short videos showcasing how they use your products.

This type of content is excellent for building trust with potential customers, as it allows them to see what real people think about your company and what you have to offer. It also helps ensure that the content you share is original, entertaining and engaging – something that will keep people coming back for more.

Bone up on TikTok SEO

When it comes to getting your content seen by the right people, having a good understanding of TikTok SEO can be incredibly helpful.

Try optimising your posts for the platform's algorithm by including relevant hashtags, keywords and descriptions to make it easier for users to find your content in their feeds. Also, use popular and trending hashtags to get more eyes on your posts.

TikTok SEO is an ever-evolving process, so stay up-to-date with any changes or updates the platform may roll out over time. Doing this will ensure your content remains visible and reaches new potential customers.

πŸ‘‰ Read More:  4 Things Every Company Needs To Get Right To Succeed

Use stories features

Stories are a great way to get more people interested in your content, as they allow users to interact with you in real-time. Try utilising TikTok's various stories features, such as Live Q&A sessions or Polls, to enable your followers to engage with you and ask questions directly.

This is a great way to keep them informed about any updates or changes related to your business and can also be used to gain more feedback from potential customers.

You can also consider running fun challenges on stories that encourage followers to interact with each other and share their unique content related to your brand. This challenge will help boost engagement levels and provide users with an enjoyable and interactive experience that keeps them returning for more.

Track your performance

Analytics are essential to any social media marketing strategy, as they help you better understand what is working and what isn't.

Try tracking your performance on TikTok by monitoring the number of followers, views and likes each post receives. This will indicate which types of content resonate best with your target audience and allow you to create more effective campaigns in the future.

You can also use analytics to determine which hashtags are performing the best, giving you a better idea of what type of content to focus on when optimising for SEO. Doing this will help ensure that your content remains visible and continues to reach new potential customers.

Make use of TikTok advertising

Guide To Tiktok Ads Marketing

With its vast global reach, TikTok is the perfect platform for businesses to get their messages out to a wide range of potential customers. Try taking advantage of the platform's various advertising options, such as sponsored posts and influencer campaigns, which can help you drive more traffic and engagement levels.

These ads are great for reaching people not exposed to your brand, allowing you to build relationships with new followers. Create relevant and engaging ads to get the most out of this strategy.

Stay on top of trends

This one is obvious but essential. Stay on top of the latest TikTok trends, such as what types of content are doing well and which hashtags are popular, so you can create posts that resonate with your followers.

This will help keep your page fresh and engaging while allowing you to reach new potential customers.

Consider incorporating trendier elements into your content to stand out from other brands and give users something new and exciting to engage with. Doing this will help ensure your content remains relevant and reaches new people daily.

Utilise live

Live is often intimidating to some people, but it can be an incredibly powerful tool when used correctly. Try utilising live features on TikTok by doing Q&A sessions or just talking about your brand and what makes you unique. Doing this will allow users to get to know you better, ask questions directly, and engage with you in real-time.

You can also consider running challenges during your lives involving users creating videos that revolve around a theme related to your company. This challenge will help boost engagement levels and provide users with an entertaining experience that keeps them returning for more.

πŸ‘‰ Read More:  Insurance for Freelancers: Protecting Your Business and Peace of Mind

Make use of closed captions

Closed captions are a great way to ensure that people can still understand your content if they cannot watch with the sound on. Try adding closed captions to your videos to increase accessibility and ensure that more users can engage with your content. This is especially helpful for viewers who are hearing impaired or may be watching in a noisy environment.

As a bonus, you can also use this feature to make sure that people can find your content via search engines – something that closed captioning will help facilitate by making it easier for search engine algorithms like Google and Bing to index your video correctly.

Cross-promote on other channels

You should never just rely on TikTok to promote your brand. Try cross-promoting content across other social media platforms such as YouTube, Twitter, and Instagram to reach even more people. This will help increase your content's visibility and allow you to build relationships with users outside the TikTok ecosystem.

It would help if you also considered leveraging influencers active on multiple social media channels to access new audiences that may not have been exposed to your brand before. Doing this will help ensure that you can reach a broader range of potential customers and maximise the success of your campaigns.


These 20 advanced TikTok strategies should help you get the most out of your marketing campaigns. From tracking analytics and utilising advertising options to staying on top of trends and cross-promoting on other channels – there are plenty of ways to ensure your content remains visible and continues to reach new potential customers.

Remember, however, that no matter which strategies you employ, it is vital to remain consistent to ensure that your message resonates with users and ultimately leads to success. Good luck.

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

Need help Building your Brand?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment

Trusted by Businesses Worldwide to Create Impactful and Memorable Brands

At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.