Being a newly founded organisation, they didn’t have anything in place apart from a basic web template, some images and a little information about the foundation itself.
When asked the question during the initial discussion, “Do you have any specific imagery in mind for your logo?”, they replied with a jpeg image of a handmade litho print that the founding members liked.
It was a combined scene of three traditional homes, with two people, one kneeling down, the other standing to the side surrounded by a brick-style pattern.
When I first saw it, I liked it as well but thought it a little busy and overly complex for a logo design.
Initial focus was obviously on recreating the image in vector form, simplifying yet staying true to its form.
As the development occurred, various degrees of a simplified version were considered, drawing focus on the homes for example being seen as the strongest approach.
Ultimately through this simplification, elements were removed, but the attention was focused on the close-knit homes, representing the community values.