HelpiezBranding for a Non-Profit in India
Helpiez is an attempt to bring the social organizations closer to the mainstream world, by anchoring their online presence. Helpiez has created an online, social portal that enlists the NGOs (Non-Governmental Organizations) who work for various causes.
They contacted Inkbot Design to define their image in order to establish themselves as a brand that could be seen as positive, trustworthy and applicable to millennials.
As a social service, they wanted to convey something that people could relate to. “We want something very subtle, yet also expressing our modern views and good intentions, intertwined as one,” said their Founder.
The only other focus for the logo and design was to retain a specific tone of red which had already been utilised in initial branding.
Keeping the brand as simple as possible, attention is built upon the logotype, with special focus on the leading “H”, whose horizontal bar alludes to a smile. This H can be separated to work as a logomark or avatar, for example in social media, whilst retaining the humanist feel of the full logo design.
Their tagline, “Changing the way you Help” also draws the logotype in with the first four letters being used to push the brand colour and logomark.
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