DJ Logo DesignBranding for EDX
Over the past few years, EDX a.k.a. Maurizio Colella has made a name for himself in the international EDM scene, headlining the world’s finest clubs and festivals to crowds in excess of 60,000 – from Miami to Los Angeles, Las Vegas, New York, São Paolo, Rio de Janeiro, Seoul, Taipei, all the way to Sydney. The chart-topping Switzerland-based DJ/Producer has worked with some of the biggest names in music including Axwell, Benny Benassi, Kelis, Deadmau5, Armand Van Helden, Bob Sinclar, Kool & The Gang, Kaskade, Armin Van Buuren, Steve Angello, Dubfire and many others. His remixes have been consistently featured on various DJ charts such as the DMC Buzz, Cool Cuts and Beatport and was even ranked in the TOP 3 of Beatport’s Best Progressive House Artist alongside Deadmau5 and Eric Prydz.
The aim of the DJ logo design was to create an iconic, simple and memorable logomark that could be used within a range of media. The initials were an important element both linguistically and visually, so they were adapted into a ‘character’ form, reminiscent of the skull and crossbones style.