Company RebrandingUpdating a London Real Estate Agent's Brand
Keys Residential are an independent, London real estate agent and letting company. Established in 1974 in New Malden, Keys Residential have grown into one of the largest independent Letting Agents in North Surrey and South West London.
The Keys Residential brand image had become a little dated and they felt a full company rebrand was in order to reinvigorate the name.
Despite an existing logo already having been established, it was recommended that a totally fresh approach be taken.
My focus within the company rebranding efforts lay within creating a cohesive identity across all media. Moving away from the original green to a vibrant purple colour scheme allowed for an increased scope to make the brand eye-catching, both online and on the street.
The leading “K” from Keys acted as a symbol of a residential home within the underside of the letter – the simplified roof suggesting that Keys Residential could put a roof ‘over your head’.
An abstract, geometric colour pattern was created to adorn stationery such as business cards and brochures to further emphasise the new colour palette, whilst getting customers used to the new brand.