First impressions

First impressions

According to a study published by researchers at the Missouri University of Science and Technology,  website viewers took only 0.2 seconds to form first impressions. Although this makes total sense, it surprised me just how little time that was to work with as a designer.

The longer the viewer remained on the site, the better their impression of that site is. The most important thing to note with this is that the thing they spent most time looking at to form the first impression was the logo.


To quote Dr. Hong Sheng:

We know first impressions are very important. As more people use the Internet to search for information, a user’s first impressions of a website can determine whether that user forms a favorable or unfavorable view of that organization.


What this means is that having an effective logo design will ensure a better and more favourable first impression, therefore retaining the attention of the viewer for a longer timeframe. A poor logo design will really set off a bad first impression, leading to higher bounce rates – unless of course your content is incredible. This is entirely subjective, but that’s the point.

Conveying your message quickly and legibly is essential.


if you are looking to make a great first impression, click here to get a quote today!



Related Posts

5 Elements to Include in Business Stationery Your business stationery is a first-hand representation of your company to the public. As such, it needs to convey an overall company message.
7 Ways Web Graphics Can Make or Break Your “Look” Check out these 7 Ways Web Graphics Can Make or Break Your “Look” in your Design. Need help with your Website Graphics or Branding - Get in!
Colors and Typography Creating a great website is not just about delivering high-quality content and making it look good. There are many other aspects that play an equally...important part in making a website well-liked by the masses.
Related Article:  Print & Design Events 2014

Leave a Reply

Be the First to Comment!

Notify of