Graphic Design Blog

Logo Design Tips, Freelancing Advice and Brand Inspiration.
Be Innovative Without Losing Your Audience

Be Innovative Without Losing Your Audience

In all forms of innovation, the danger (and the thrill) lies in the fact that beforehand you don’t know if you’re going to succeed. After all, the entire point is to take your design into territory that hasn’t been explored before – but that means that you don’t always know what’s going to happen. And then there is an element of risk involved. You’ve got to be prepared for that.

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