There are hundreds or more companies for almost all product ranges available in the market.
Under such dense competition, creating an individuality for a brand is difficult, even with a famous logo design.
Online marketing has made it even more complex.
To attach a visual identity of a company and its brands – a logo is a must.
If you are an entrepreneur planning to decide on a logo for your company, or a student of marketing struggling to understand the significance of a professional logo design, then read on.
This article unfolds the stories behind the top 100 most famous logos of all-time.
1 – The Walmart logo symbolises a spark, inspiration and the great ideas of Sam Walton. The Walmart logo has various other meanings attached to the chosen shape, colour and font of the logotype.
- The shape signifies Walmart to be environmentally-friendly and organic in nature.
- The colour combination of blue and yellow depicts commitment towards quality and passion.
- The font used is in lowercase, depicting simplicity, and rounded suggesting transparency.
Learn the history of the Walmart Logo.
2 – Royal Dutch Shell had its first service station in California. There was a major chunk of settlers from Spain. The colour combination chosen by Shell was therefore red and yellow from the Spanish flag. The shape is related to the founder.
Learn about the evolving Shell logo.
3 – Apple: With an idea to stick to a simple logo design, the logomark used was an apple with a bite. This came instead of previous plans of using the illustration of Isaac Newton. This famous logo design denotes the spread of knowledge by obtaining it from the use of computers. Also, the concept of enlightenment of humanity is visible from the story of Adam and Eve. Learn the story behind Apple’s Logo.
4 – The Microsoft logo depicts four colours, each representing an independent component. The blue square represents Windows. The red represents office. The green represents Xbox, in other words, fun. And the yellow represents the surface. Though no evidence justifying the choice of yellow is known.
5 – Google’s famous logos are unique. It uses colour iterations and holds all primary colours. The “L” letter symbolising ‘leader’ is different and unique out of the basic colours. Google is the only brand which has an ever-changing logo. This attribute makes it unique and the brand value is well-depicted in the changing logos.
Learn it all about Google logo. See the changes.
7 – Mc Donald’s “Red Arches” is the traditional symbol used by their restaurants. The slight change in the famous logo depicted the unique style of McDonald’s with the imbibed letter M.
Read through the McDonald logo evolution history.
8 – Toyota’s logo has an oval shape. Their famous logos have seen several changes over time with each having its own significance. Learn all about the logo evolution history for Toyota.
9 – Samsung is a Korean company. In the Korean language, the word ‘Samsung’ refers to three stars. The founder of Samsung had a desire to leave an everlasting presence in the market, only like stars do in the sky. It also depicts power. The logo has gained the prominence it had behind its evolutionary history. Learn more about the Samsung logo story.
10 – Ford depicts reliability and affordability through the oval shape of the famous logo design. The first car manufacturing company still has its founder’s name inscribed in the logo. Whereas the letter F and D depicts style.
Go through the Ford Logo story here.
11 – The Honda logo depicts confidence and durability by use of the bold letter “H”. Named after its founder Soichiro Honda, the logo still retains the original “H” in it.
12 – The Hewlett Packard logo combines the surname of both its founders. The blue colour in the logo describes excellence whereas the white prompts grace. The tailing out of H and P in the logo symbolises innovation.
13 – Tesco speaks of trustworthiness for its products, represented in its famous logos. The use of blue and red colour suggests prosperity. The colours come from the British flag where the company had its headquarters. The font used in the logo is especially founded for Tesco.
14 – The Petro China logo depicts commitment of the company towards the environment, along with energy. The symbol matches that of China’s national flag.
15 – The Exxon Mobil logo prompts vibrant colours, depicting energy. It also promoted reliability by the cross in the two “X”.
16 – The BP logo has its significance hidden in the colour codes chosen. The green and yellow combination is that of Helios, who is God of the Sun. It signifies all forms of energy.
17 – The Volkswagen logo portrays that it manufactures “people’s cars”. The logo shows the initials of the company name on it.
18 – The Colgate logo has a combination of red and white colour usage. The red signifies dynamism and white stand for sincerity. The logo is quite relevant to the wide-ranging acceptance of the product based on its quality.
19 – Mazda in its logo, has a stretched M that structures like a pair of wings. The owl-like structure spells a futuristic attitude and goal-oriented features of the company.
20 – The Batman logo depicts a bat with yellow wings, representing vigour. The famous logo structure spells fearlessness and elegance.
21 – The Subway logo has two arrows on S and Y, visualising entry and exit. It signifies a “move” and having food on the go.
22 – The Motorola logo signifies its capability in the use of the colour blue. The colour depicts reliability, supremacy and approachability.
23 – The Roxy logo design, which is Quicksilver’s female clothing line, derives association with its target audience. The heart shaped logo has two of Quicksilver’s famous logos combined.
24 – The Lacoste logo comes from the bet between Rene Lacoste and French Davis team captain. The captain had promised Rene to gift him a crocodile skin’s suitcase on winning. Later the crocodile in the logo depicted a memory for Rene who was the hero of the sport.
25 – The Verizon logo shows the masculine colour combination of red and black. The red checkmark in the famous logo represents the company’s excellence.
26 – The National Geographic logo is simple but strong. The rectangle in yellow depicts a door. A door opening to a sea of knowledge in science, nature, culture, and reality. The use of yellow depicts the Sun that is knowledge and light.
27 – The Firefox logo signifies its features and offering. The fire in shape of a fox shows to engulf the world depicting the company’s global reach. Also the new firefox logo signifies its high speed.
28 – The Nissan logo in red and blue, has been intact since 1932. It has undergone minor changes to represent a new identity and elegance. It finally acquitted in 1988 with a change in font colours. The same shapes as used earlier still remain in the famous logo, portraying the old identity and calibre. At the same time, the new colour combination used shows sophistication.
29 – The BMW logo conveys a tribute to the history the company had in the aviation industry. It also presents some sections in blue and white from the flag of Bavaria. Though this is not the only accepted story many say it has its foundation in the rotating airscrew.
30 – The Hitachi logo symbolises the company’s strength. The X in the famous logo design as an abstract slash symbolises power and energy. The font and style show the moving attitude of the company towards progress.
31 – Nestlé’s logo gives the meaning of its founder’s name and represents his family as in the German language. Later in revisions, the emblem presents a general modern family.
32 – The Siemens logo delivers an emotional appeal. The addition of the slogan was to speak out its capability to innovate globally.
33 – The Boeing logo still illustrates the name of its founder. The use of the blue colour depicts supremacy and excellence.
34 – Amazon’s famous logo design shows its strength to offer a vast range of products. The arrow in the logo from A to Z describes its width of offering everything one needs.
35 – Procter & Gamble earlier had a beard logo, but recently has changed to a wordmark. Their famous logos had a significance and depicted the 13 colonies of United States by the stars. But few knew that the simple word mark would change the story of the company success. After criticisms against its satanic symbolism the company logo worked wonders.
36 – The Hyundai logo has an H inscribed in it, representing two people as customers shaking hands with the employer. Whereas the ellipse signifies global presence.
37 – The Sony logo design has its meaning associated to the Latin origin of its name. The word means “sound” and it depicts communicating strength in a simple way.
38 – The Panasonic logo shows a very simplistic structure. The blue stands for a bright future and consistency.
39 – The Mitsubishi logo design shows 3 diamonds, representing reliability, success and integrity. This famous logo signifies the meaning of the name by its components and structure.
40 – The 3M logo has 3 and M overlapped. The overlapping font depicts the company strength of delivering tight details.
41 – The Museum of London logo illustrates the geography of London and the colours change with the change in geography.
42 – The Pepsi logo has a bunch of secrets behind it. The colour code suggests the American colour combination in the flag. But the placing has a lot to do with different concepts.
43 – The Rolex logo portrays the meaning ‘exquisite’ in French. It considers owning a Rolex product is an achievement depicted by the crown in the logo.
44 – The Unilever logo has a big “U” in its logomark. This inscribes pictures of the plethora of products under its umbrella.
45 – Bentley is the luxury car maker and has a Big ‘B’ in its famous logos that is the initials of the founder’s surname. The “B” in the logo shows two wings attached depicting the car’s efficiency – very close to one with wings.
46 – The MasterCard logo suggests a unique combination of the red and yellow colour. The red colour prompts courage and passion with joy. Whereas yellow hints at prosperity. It speaks that the key to richness is not only money, but through MasterCard.
47 – Dell has a slanting “E” in its logo representing the desire behind the founder’s wish to “turn the world on its ear”.
48 – The Goldman Sachs logo shows a combination of two colours, blue and white. The blue colour signifies optimism and white colour represents purity.
49 – The Yamaha logo shows three forks. They depict an effective production capability, modern technology and efficient sales. The three specified dimensions are the three USPs for Yamaha. The forks arranged in a way to presents the letter Y in the logo signifies the company initials.
50 – The BBC logo depicts it’s standing as bold and strong, amidst competitors by use of bold fonts. The three boxes with the initials of the company name suggests progression.
51 – The word Nike refers to the God of victory as understood in Greek. This is one of the most famous logos shows the wing, “Swoosh” of the God that depicts power and motivation.
52 – Baskins Robbins is a merger of the independent ownerships of two brothers. The incorporation of “31” makes it special. It signifies different flavours for different days of the month.
53 – Picasa holds a bright and colourful logo. The structured colours depict shutters of a camera. The white sections depict a house. The Spanish company has considered itself as the house of Pixels.
54 – The FedEx logo is amongst one of the most famous company logos. The logo depicts optical illusion. It presents an arrow between E and X. The arrow signifies speedy service with accuracy. The “Ex” in the symbol shows its performing in different sectors.
55 – Audi is the result of a merger of four firms Audi, Horch, DKW and Wanderer. The four circles in the logo each represent the contribution of each of the partners.
56 – Sony VIAO depicts a combination of analogue signals and the digital transformed world.
57 – AG Low has a simple yet meaningful logo. It spells the name of the company in a manner that depicts a floor plan. The use of such a logo signifies its area of function.
58 – The Dove symbol and its colour depicts harmony, peace, joy and prosperity. The logo is so made to speak out the company mission.
59 – NBC has a bright logo with six brilliant colours, each depicting the company’s six divisions. The peacock in white, faces towards the front. This shows the company’s strategy to look into the future rather than the past.
60 – The LG logo has three ‘smileys’. It depicts a smile matching its taglines that say life is good, so one should smile.
61 – Cisco has a few vertical lines that has a hidden meaning in it’s famous logo. First of all, they stand for digital signals. They also signify the popular Golden Gate Bridge of San Francisco. It is the home state for the company.
62 – Toblerone has a hidden bear in its logo that comes from the location of its first manufacturing unit. Bern, the location, comes from its reference as the “City of Bears”.
63 – The Burger King logo presents a burger, which is the main product sold by the company.
64 – Ubuntu refers to “Humanity”. The logo depicts three individuals joining hands and looking towards the sky. The same signifies a ‘circle of friends’.
65 – Sun Microsystems use a logo that reads ‘Sun’ from all directions. This suggests the company has all-round solutions.
66 – The Domino’s logo has three dots representing its first three locations. Though a plan to add a red dot with opening every new franchise was dropped.
67 – Hershey’s Kisses show the use of negative space. It depicts the Hershey’s kiss between the letters K and I as used in the logo.
68 – Carrefour means ‘crossroads’ in French. The company logo depicts a “VC” between two arrows showing a crossroad.
69 – Wikipedia has a very smart logo that symbolises an incomplete globe. It presents the nature of knowledge that keeps on adding and growing. The puzzles that frame the globe has symbols from different languages and countries.
70 – London Symphony Orchestra has a dual meaning to its famous logo. It has two letters inscribed, depicting a short from of its name. But if looked upon, a conductor raising a baton is there.
71 – Facebook Places has a “4” inscribed in the arrows. It depicts the presence of the already competing symbol “Four Square” in most check-in apps.
72 – Circus of Magazines logo, though chosen for a publication house depicts a circus tent at the first glance. The tent folds if looked closely and presents the pages of the magazine.
73 – Eighty 20’s logo looks like two rows of square boxes. But you would need a close eye to find the name of the company in its binary form.
74 – The Beats logo depicts a person wearing headphones. The circle in the logo signifies a human head and the B in it is the company’s headphone.
75 – My Fonts is the resource house of fonts. Speaking out on the strength of an individual, the “My” in the logo is designed to look like a hand.
76 – Le Tour de France has a yellow circle in its logo specifying that the race place when the sun is in the sky. It also has an inscribed bicycle depicting the nature of the race.
77 – Yoga Australia in its logo depicts a lady doing yoga. But the white space between her legs and arms show the map of Australia. It depicts its association with its origin.
78 – Mister Cutts shows a scissor as part of a creative logo design. When looked upon it depicts a face with glasses and a moustache.
79 – The Twitter logo shows a simple blue bird, “Larry” which has seen modifications over time. The bird was original a purchase of the company for $6 from a photo stock site.
80 – The Walt Disney logo does not have the signature of Walt Disney the founder but an employee’s signature
81 – Coca-Cola has a famous logo design that depicts its legacy. It shows a Danish Flag between the two words. This was a coincidence but helped to advertise in Denmark.
82 – The Goodwill logo design depicts a smiley face, or can say a half G in its logo. As the company strives to bring a smile on the faces of the disadvantaged. It has a smile depicting its purpose and the G depicting its name.
83 – The Gillette logo shows the sharpness and precision by cutting the G and I in its logo. The colour used represents grace, elegance.
84 – Kolner Zoo other than depicting animals, also shows a landmark in the Cologne cathedral.
85 – The Continental logo needs a close look to identify the tyre depicted between the letters C and O in its logo.
86 – Pittsburgh Zoo follows the tradition of use of negative space in their logo. The logo shows a gorilla and lion in the negative spaces of a tree.
87 – Philadelphia Eagle’s logo has seen a shift from green to blue in colour. In both cases, the Eagle signified ingenuity of the team and its lofty spirit.
88 – British Heart Foundation has a creative heart symbol. It stretches with a positive depiction of an echocardiogram.
89 – British Blind Sport has special significance in its logo colour, coding and symbol. The colour codes represent the British flag. The symbol depicts a rugby ball and an eye specifying the game and its player’s speciality.
90 – The Bronx Zoo though depicts a set of animals in its famous logo as is commonplace. A close look will allow you to see the New York line between the legs of the animals in the logo.
91 – San Diego Zoo shows the animal paw in its logo written as “Zoo”.
92 – The Tostitos logo shows two people by its design of the letter “T” and a pot of salsa over its letter “I”. The meaning stands two people coming together for a salsa dish.
93 – VIA Rail Canada shows a set of parallel lines on both sides of the letter “I” depicting a rail track.
94 – The Mobil logo specifies the strength of its service through the use of appropriate colours. The blue in the logo spells security and faithfulness and the red depicts strength.
95 – Formula 1 in its logo depicts a “1” by using the empty space between the two symbols.
96 – Galaries Lafayette depicts its Parisian origin by including the symbol of the Eiffel Tower.
97 – The Guild of Food Writers logo represents its services to the world. The symbol shows a spoon in the form of a pen nib depicting writing and food.
98 – Jack in the Box has redesigned its logo with a 3D stylisation. Often critics claim it to be a logo closer to products like video games than burger joints.
99 – This Bipolar famous logo design presents the emotional connection depicted by its colour choice and presentation. The dark green colour and frowning face depicted by the smiley shows the ups and downs faced by victims of Bipolar Disorder.
100 – Killed Productions depict a sleeping “I” referring to the “Killed” in its name.
Want to know about the other famous logos that fall under the top 100 lists. Get a complete list of the top 100 brands and their logos.
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Author Bio: Bella Williams is an academic researcher & private tutor, Bella guides the new age professionals and students with their career. A graduate of Monash University, Bella organizes free coaching workshops for Essay Help and promotes free sharing of knowledge. She is also a consulting editor at Assignment Expert.
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